Category Archives: WoW

WoW PLEX, pt 2

In the comments on the last post, Kring took me to task a bit for not delving deeper into the sort of game design considerations regarding WoW’s impending (?) PLEX introduction. Part of the reason I didn’t was because how it impacts me in pretty fundamental: it introduces dollar signs into my gameplay. Whether the concept or implementation of PLEX itself fits WoW is immaterial to me – it could be the best thing ever done in the history of the game… and I’m still going to be calculating my repair costs and AH cuts in USD.

That’s my own neurosis though, so perhaps it’d be interesting to look at the broader picture.

Who is WoW PLEX for?

Kring suggests the following:

Blizzard has problems to gain new players. I’m sure that if you can tell LoL players that “good player can play WoW for free” that has some appeal. And I think that’s their primary goal. To spread the news that “WoW is F2P for good player”. Which means PLEX must stay in a reasonable range, they don’t want “good player” to complain that it is “too expensive”.

Here we have the first question. Who is the player base which Blizzard thinks will constantly buy PLEX for Euro to sell it for gold?

The real answer to this question is pretty simple: WoW PLEX is for the tens of thousands of players currently purchasing from illicit gold sellers every month. And that is probably the extent to which Blizzard has thought about PLEX being utilized. We saw this exact same line of reasoning single-handedly birth the abomination that is was the Diablo 3 AH, and I have little reason to believe there is some deeper design significance going on. WoW PLEX is solely to combat illicit RMT.

While there may be X number of AH barons who will be able to PLEX their accounts year-round, I do not suspect it will be the norm for them, let alone the average person.

Are there enough gold sinks in WoW?

Second, I have my doubts that WoW at the moment has big enough gold sinks to keep enough player interested to buy PLEX with Euro and sell it for gold. PLEX will be consumed on a monthly basis, which means they must also be supplied on a monthly basis.

I think WoW must be changed to add gold sinks. New huge gold sinks. And they must hurt the players which Blizzard intends to sell PLEX for Euro in the future.

Four words: Black Market Auction House:

The Mariana Trench of Gold Sinks.

The Mariana Trench of Gold Sinks.

I could also include the more traditional “100k gold vendor mount” but that seems like small potatoes compared to the above screenshot of 840k (and counting) for the Flametalon mount. The genius of the BMAH – besides being able to have auctions get into the million-gold range – is that it targets everyone: the people chasing rare pets/mounts, the collector looking for one-of-a-kind or extremely limited items like the Arcanite Ripper, and then even the hardcore raiders with Mythic loot drops. Indeed, I don’t see much stopping even ultra-casual players from grabbing uber-high gear to help out in dungeons or to make rep grind dailies easier. Well, nothing stopping them other than needing tens of thousands of gold… which, hey, what a coincidence!

Now that I think about it, the true genius of the BMAH may well be that it was introduced first. Can you imagine the backlash if Blizzard dropped in WoW PLEX and then opened up the BMAH a week later? I don’t really believe Blizzard is that nefarious, primarily because that would require the ability to actually think ahead and plan accordingly. Which is demonstrably missing, as evidenced by their inability to release expansions on time.

Will WoW’s game design change because of PLEX?

Yes, but perhaps not for the reasons you might think.

Blizzard will shift resources to mainly create content for the player base that buys PLEX with Euro. This will be their primary target and this will be the group that will get the most updates. Take a look at GW2. They setteled on a biweekly rythm of adding new items to the cash shop and delivering small parts of their living story. Blizzard will have to add a new gold sink on at least a monthly basis and deliver something for the PLEX with Euro buying player.

What does that mean for the other player? Will we get even less “free” content? (free = not shielded with an insane gold wall).

I do not believe that Blizzard will move towards anything resembling biweekly game additions, basically because I don’t believe Blizzard is capable of creating content with such speed. That’s certainly a snarky response, but it is somewhat rooted in the dev team’s rather consistent push-back against obviously-goofy things in the game. For example, the rather strict Transmog rules which prevent you from wielding giant fish. There have certainly been plenty of silly toys and such over the years, but I don’t think we’ll ever see the sort of GW2-esque Quaggan backpacks. When you cut out those category of items, you are left with a much harder problem in spending artist time designing in-universe gear.

The real impact might well be to go the other direction: being more cautious around implementing gold sinks. I’m not quite sure what the total gold cost of the Garrison ended up being, but imagine something like Epic Flying at 5000g when PLEX is sitting at 15,000g apiece. Honestly, PLEX will probably be closer to 150,000g than anything, but Blizzard will nevertheless need to be careful to not appear to be jacking prices up for PLEX sales. Some percentage of players might sell PLEX to keep up, but there is another (likely larger) percentage that would balk at paying a double-subscription fee and just get squeezed out of the game entirely.

Is this baby steps towards F2P?

Technically it could be, but I feel like people lose the proper sense of scale when it comes to WoW.

F2P really only makes sense for a game if F2P revenue > Subscription revenue, right? One of the fundamental ways of measuring F2P revenue is ARPU, which is Average Revenue Per User. As of April, SuperDataResearch lists World of Tanks as the highest ARPU amongst several high-profile F2P titles, such as League of Legends and TF2. That amount? $4.51 ARPU. Now, LoL is sitting at $1.32 ARPU in comparison, but it of course has tens of millions of more players and thus generates much higher overall revenue than World of Tanks.

The ARPU for (Western) WoW players is at least $14.99, if you have forgotten.

Would WoW attract and ensnare at least 30+ million F2P players such that F2P would make economic sense? Could WoW attract that many? It’s very doubtful in my mind, and a rather absurd risk when you are already taking in a billion dollars a year doing exactly what you are currently doing. Blizzard won’t even enable flying in Silvermoon and you think they’ll restructure the entire payment scheme for the game? I can perhaps see them doing so sometime in the distant future, but that is the same future in which WoW drops below 5 million subscriptions. Which is still twice as many as anyone else has ever had.

Final Thoughts

Ultimately, I think WoW PLEX is a bold move on Blizzard’s part entirely meant to combat gold selling. I do not believe they are making an overt move towards F2P, I do not believe this change heralds the introduction of more gold sinks, and I do not believe many people are asking the right questions. Namely: how are you going to feel about dailies (etc) once this gets introduced? I already know it’s going to suck for me, because it sucked in Diablo 3 and Wildstar vis-a-vis hoarding currency for no particularly rational reason.

The idea is sound, and will likely work out for a lot of people. Just not me.


One of the more interesting blue posts to come out of a WoW lately has been Blizzard’s flirting with a PLEX-like subscription option:

New Ways to Play
We’re exploring the possibility of giving players a way to buy tradable game-time tokens for the purpose of exchanging them in-game with other players for gold. Our current thought on this is that it would give players a way to use their surplus gold to cover some of their subscription cost, while giving players who might have less play time an option for acquiring gold from other players through a legit and secure system. A few other online games offer a similar option, and players have suggested that they’d be interested in seeing something along those lines in WoW. We agree it could be a good fit for the game, and we look forward to any feedback you have as we continue to look into this feature.

Reaction seems to run the gambit from “OMG P2W!!1″ to “that’s not going to work.” Wilhelm has an exceptional review on the overall topic on TAGN. As someone who rather enjoys the economic side of MMOs, you might assume that I would be excited about this news myself. And you would be correct, in a sense. You would also be correct in saying that this both increases the chances I play WoW again and the chances that I do not.

To be clear, I think the argument that adding PLEX to WoW is somehow turning it into Pay-2-Win is ridiculous. People have been able to sell the TCG loot cards for ages, and I would argue that the ability to have multiple accounts (let alone the more recent instant-90 purchases) would qualify as P2W under similar definitions. This thesis is also being forwarded by Gevlon, whom believes EVE isn’t P2W, despite the advantages being demonstratively better in that game.

Because even if you bought full, top-tier raiding suit of gear in WoW, what then? What have you won? The personal advantage is immaterial unless you are also grouped with the best players anyway. And even then, the advantage is one that is easily met by anyone who has played WoW in the last ten years (i.e. anyone with alts). Or anyone who has taken advantage of Recruit-A-Friend. Or anyone who has a friend chain-run dungeons with them. Or, let’s be serious, anyone who has a friend, period.

Bhagpuss and Others may bandy about the whole “you’re getting paid less than minimum wage if you farm for gold” canard, but that’s completely irrelevant IMO. One derives a “virtual wage” from any form of entertainment, which is the reason you’re playing videogames and not working 18 hours every day. Indeed, every single day that you forgo the possibility of overtime work is a day in which that one or more hour of free-time gained is worth 1.5x your rate of pay. And if you think $0.18/hour or whatever is bad, think about the $0.00 you get from a single-player game!

No, the way that PLEX-like systems kill my enjoyment of a given game is by the transitive property of in-game currency. You are no longer spending 100,000g on that fun mammoth mount with the repair vendor, you are spending $45 or however many PLEXes you could have purchased with that 100k. I had this same issue in Wildstar, as you might recall:

Or, hey, maybe you just want to dye your clothes. Hopefully you enjoy pastel colors, because otherwise you are looking at 9.26 platinum (926g) to dye your clothes red, and a similar amount with the ever-suspiciously-rare black dye. That is quite literally $80. For one channel, out of three.

Or maybe you just want to unlock the AMP that is responsible for 20% of your class’s theoretical DPS. Sorry, it’s an ultra-rare world drop. Current price? 12p on the AH. Or $100.

Isn’t it wonderful what RMT does to one’s perspective?

And further back in Diablo 3:

…but today all of this has changed for me [when gold was directly purchasable on D3 AH].

That 722,500g is no longer a means of purchasing a better weapon with more Life on Hit for progression… it’s $2.24. Nor is the 900+ DPS 1H weapon I snagged for a 1.5 million gold bid (a true steal) actually 1.5 million gold – it’s a somewhat ludicrous $4.65 cash shop transaction. That I did not whip out my credit card is irrelevant; like most AH goblins, I have preached the opportunity cost hymn too much to ever look at such things differently. Given that I could use the weapon to help clear Act 3 and then resell it for 3 million, perhaps it is more like a loan. Or a Vegas gamble at the nickle slots.

Once I see the dollar sign in my gameplay, I cannot unsee it. The AH is no longer the fun little diversion that keeps me engaged for months, and instead becomes a subscription energy meter. Repair costs go from a figurative to a literal nickel-and-diming penalty. I start second-guessing my in-game purchases just as I second-guess my everyday IRL purchases. “Do I really need that BiS trinket, considering it costs $9.37?” The answer is always No.

So while it’s nice to see that my gold-hoarding tendencies might have a more useful function in the future, it comes at a… er, heavy cost.

WoW Back to 10 Million Subs

Christmas came a little early at Irvine, as reported by MMO-Champ:

This afternoon Blizzard released the subscribers count as of November 13, 2014. This is up 2.6 million from the Q3 2014 call that listed WoW at 7.4 million subscribers.

Warlords of Draenor has sold over 3.3 million copies so far, up from 1.5 million pre-ordered in August.

There is an interactive graph on MMO-Champ, but for posterity’s sake here it is again:

That Bell Curve is looking more like an Arby's logo.

That Bell Curve might end up an Arby’s logo.

There is already a lot of prognostication and pontification out there as to what this means for WoW, what Blizzard is doing correct with Warlords (that presumably it did incorrect with Pandaria/Cataclysm), and so on. The only thing I know for sure is that everyone commenting is just firing blindly into the dark – not even Blizzard expected this level of engagement, as the server issues attest.

That being said, I just want to point out a few things that might get lost in the weeks and months ahead.

1) This is the largest expansion jump in the game.

Just look at that graph: 2.6 million people coming back is unprecedented. The next closest was the 900k bump coming into Pandaria. Prior to that, the norm was 500k. Of course, the total population had been the lowest it had ever been since vanilla WoW, but still, this clot of players would be enough to make any other MMO the #2 in the industry.

2) The Warlords endgame doesn’t even exist yet.

The first Warlords raid doesn’t unlock until December 2nd, two weeks from now. I’m pointing this out because all the people talking about a return to “old-school WoW” can only really be talking about story-wise or quest-wise. Or I suppose dungeon-wise, but I strongly doubt that.

3) WoW went 13 months with zero new content.

Siege of Orgrimmar was released September 10th, 2013. The pre-expansion patch 6.0.2 was released October 14th, 2014. You can view historical information in this Reddit thread, but the bottom line is that the next closest content drought was ~9 months at the end of Cataclysm. Technically there was a year inbetween Icecrown and Cataclysm’s release, but an extra raid was released in the middle of that. For similar reasons, I don’t count the gap between Black Temple and Sunwell back in TBC given the release of ZA (etc).

Guys, do you understand how impossibly stupid this is? Any other MMO that up and went dark for an entire year would be declared abandonware. Instead, WoW went from 7.6 million subs in Sept 2013 to 6.8 million at the lowest, then back to 7.4 million in anticipation of patch 6.0.2. And, as you know, it’s sitting at 10 million right now.

There is no clearer evidence demonstrating that WoW is more platform than game than this. Blizzard got a whole year of subscription payments and gave back nothing until now. It boggles the mind.

4) The 10 million figure doesn’t include China.

From the official press release:

The expansion launched today (November 20 local time) in South Korea, mainland China, Taiwan, Hong Kong, and Macau. […]

*More than 10 million subscribers as of November 13, 2014.

Given how “subscriptions” work over there, I suppose it’s possible for some “preorder” shenanigans or whatever to have influenced the final count (e.g. they’re already being counted). No doubt that Blizzard will be ready to fire off another press release about 11 million subs if the China/SK bump ends up being significant. I’m just saying it could be significant.


As for why Warlords is bringing everyone back, your guess is as good as mine.

You can’t really ascribe it entirely to the MMO Tourist/Locust phenomenon, simply because there’s too many people. There were 10 million subs at the start of Pandaria, so perhaps this can be expected to be the normal plateau, with ~2.5 million people cycling in and out as new expansions are released. Maybe Warlords has simply came out at an auspicious time, just as the darling MMOs from the last year begin their slow descent into obscurity. Or was it the revamped character models? Or the instant level 90, rescuing lapsed veterans from the horror of Cataclsym leveling? Or perhaps even the server merges connected realms change revitalized the community?

The safe (and lame) answer is most likely “some combination of all the above.”

I myself plan on coming back for the token month or so, starting whenever Blizzard decides to discount the expansion. And why would I do this? Well… the core game never stopped being fun for me – I simply ran out of things I wanted to do. As mentioned before, I have little interest in dedicating more mindspace learning to dance in raids, so there is ever a natural expiration date to my return. But compared to the token efforts I make trying out these other F2P (or soon to be) MMOs? I do miss that sweet, sweet feeling of character progression in a game that feels big enough to matter. And for me, that has always been WoW. And likely only ever will be.

Of course, I am kinda nervous about the culture shock of going back to tab-targeting and lack of Shift-running and/or double-jumping.

Resisting Draenor

I will not be playing Warlords of Draenor… today. Or tomorrow, most likely.

As someone inbetween games and experiencing some ennui besides, the pull of an expansion to an MMO I actually enjoyed playing is quite strong. This is despite, or perhaps in spite of, the fact I do not believe I have any interest in learning the songs and dances of new dungeons/raids. I do not want to force strangers to carry me through boss fights and I don’t want to spend time watching videos beforehand, so… yeah. Bit of a Catch-22 there.

I do miss WoW PvP something fierce though. As an Alliance character I really shouldn’t, but as I may have mentioned before, I can derive pleasure from even a brutal loss as long as I get the opportunity to be annoying to the enemy for X amount of time. There was one WSG match I still remember in which two guys chased my shaman healer across the map for the entire 15 minute duration; this was sometime around when Ghost Wolf was changed so shaman couldn’t be snared below 100%, I believe. We lost 0-3, but they couldn’t kill me so I felt like a winner anyway.

In any case, my present gameplan is to bide my time with a mountain of readily available distractions and wait for the first Warlords price drop. It seems rather unlikely to occur over Black Friday, but stranger things have happened.

A friend even offered to buy me the box, but that isn’t the point here. “It’s not about the money, it’s about sending a message” and all that. Or it’s simply some kind of personal neurosis that expresses itself in wanting to avoid full retail price at all costs. Either/or.

It’s 25% Off!

A friend of mine still hanging onto WoW for dear life wanted me to see this news:

Wow. Much Savings. Such Doge. Wow.

Wow. Much Savings. Such Doge. Wow.

In other words, character transfers are 25% off for a limited time. Not quite the 50% discount Blizzard was offering back in June of last year, but hey, why would they? They got back 600,000 subscriptions in Q3. Can’t possibly stymie that value-added cash flow equivalent to any number of quality Steam games/bundles/etc.

I kinda get the argument that the value is there for players still invested in playing WoW; even at $18.75 there are only a few Steam games that could stand up to ~100 hours of play that WoW could easily generate in a month. On the other hand, my subscription ended 5/10/13. I am nearly a year and a half removed. And even if I came back tomorrow, all my toons are still stuck on no-Pop Auchindoun-US whatever merged PvP server nonsense exists with just about everyone else I know having abandoned ship to a PvE server. So the costs for me to get back into the game is, minimum, $15 + $18.75 + the expansion. That is a rather serious goddamn commitment for something I don’t even know I will find fun anymore.

So, no thanks, Blizzard: it’s still a wee bit ridiculous. If I could transfer my entire character stable wholesale for that price, sure, maybe. I simply got too much gold, too many alts, and not enough fucks to give.

What Are Those Titan Devs Doing Now?

Adam of Noisy Rogue brought up an interesting point recently regarding the cancellation of Titan:

Nobody outside the Blizzard bubble knows what Jeff Kaplan is doing right now. Apart from him there are over a hundred other developers and designers that have been working on Titan for almost seven years. It’s a lot of talent. […]

Hey, yeah, what are they going to do with all the people who were working on Titan?

So what we know is that Titan had 100 developers working on it last August, until it was slashed down to 30 when it “went back to the drawing board.” Mike Morhaime said they moved the slashed devs over to Diablo and the Blizzard MOBA. But then I got to thinking: wasn’t the dev count on WoW beefed up recently? Indeed it was, as reported on 8/25/13:

The team size has increased 40% and another 40% increase is planned, which will hopefully allow for a new content patch every month, a new raid tier every three to five months, and an annual expansion.

So the timeline makes sense that a lot of those Titan devs were moved over into WoW in addition to Diablo and the MOBA. But then I came across this Icy Veins interview with Tom Chilton from August 2014 (emphasis mine):

Q. You announced repeatedly that you would release content faster: “every 6 months”, “no more ICC”. Obviously, that did not really work out, so we were just wondering what caused it.

A. That is definitely fair criticism. We did a good job earlier in Mists of Pandaria, having the content come at a more frequent intervals, and certainly we had hoped to have Warlords of Draenor out a couple of months ago. The reality is that scaling up the number of people that we have, to work on multiple projects at once has slowed us down. Honestly, it should have not come as a surprise to us. We increased the size of the team by 50% and the majority of those people had never worked on World of Warcraft before or any other MMO, so it is really difficult for them to create content right away, without getting up to speed. So we ended up redoing a lot of the content that we were doing for Warlords to make sure that we would get it at the quality level that we would expect.

Now I’m not sure what to think. Did Blizzard hire a whole bunch of brand new developers for the WoW team? Were the 30 core devs left behind on Titan the only ones with WoW experience, e.g. Kaplan, etc? We do know that Blizzard is already designing the expansion after Warlords right now, so perhaps the new guys got relegated to Warlords and the core-crew is working on whatever Orcish masturbation fantasy is undoubtedly next (“Thrall’s child is all grown up and mad with power!”). I mean, Jesus, it’s been World of Hordecraft aside from that one brief period of time in Wrath. And it’s arguable that the Taunka and Horde Death Knight quests were far superior to what the Alliance got.

I’m not bitter or anything.

By the way, while I was Googling researching this post, I came across this rather interesting picture:

The jokes almost write themselves.

The jokes almost write themselves.

This slide came from the Hearthstone fireside chat back in November 2013, with those numbers representing the team sizes of those three games at release. In other words, vanilla WoW had 60 people, Diablo 3 had 75, and Hearthstone 15. Supposedly Diablo 3 is in a better place these days, but it kinda tells you a lot about the relative worth of even Blizzard developers when you have 75 people collectively cranking out the clusterfuck of Diablo 3 on release. More is less, it would seem.

I Miss Ghostcrawler

There, I said it.

Luckily for all of us, apparently the people of the LoL forums occasionally goad him into talking about WoW design. Here are some of the bits I found most interesting:

Was there a specific wow example that you think changed the balance too much? Whether you meant to shift the game that way or not, it seems like the playerbase thinks this has happened.

If I had to point to one controversial change, I’d say that in vanilla and BC to a lesser extent, there were many specs that weren’t really viable for PvE or PvP. We felt like they needed to be viable in order to justify being in the game, and we were reasonably successful in getting all of them much more competitive. I’ll be honest that there were times when there was still one dominant PvP spec, one dominant PvE spec and one more-or-less dead spec per class, but we did get a lot closer than ever before, especially in the most recent expansion. (And that was the team that accomplished that — I take very little credit.)

So why was this direction controversial? One, it was just flat out harder to balance since there were more variables. It led to all sorts of religious debates such as whether pure classes “deserved” to do more damage than hybrids. In order to guarantee that a particular class or spec wasn’t mandatory for raiding or Arenas, we had to share utility among more classes. (One example is shaman were no longer the only ones to bring Bloodlust.) This did homogenize classes, and some players were understandably not excited about that direction. I’m not sure of a better approach though. Maybe WoW should just have had 10 classes and not the 30 that different specs brought. Maybe some specs should have just stayed dead. I still think about this a lot.

As someone who mained a Paladin throughout TBC, I am a little biased against the whole “leave dead specs in” design. I was not a particular fan of Paladin healing, which left… precisely zero viable PvE/PvP specs for me for most of that expansion. Hell, Illidian as a raid boss was entirely designed around having a Warrior tank. And don’t get me started on how Retribution was only viable as a DPS option on Horde side (Seal of Blood was Blood Elf specific). Paladins ended up being 5-man tanking kings by the end of TBC, but I still remember the growing pains into of Ulduar in which General Vezax basically meant I had to level up a Death Knight alt just to main-tank it.

Still, I almost wonder how a “just 10 classes” design would work. Perhaps like Guild Wars 2? Or would there simply be tanking classes and healing classes?

Do you ever regret opening the game up to be more casual? Instead of taking the kind of direction you are with league?

Different approaches work for different products, and I don’t want to second guess the WoW team. Let’s just say that after working on Age of Empires and World of Warcraft for a total of 16 years, it’s really refreshing to work on a game where I don’t have to worry whether someone’s grandmother can pick it up or not.

Would like to see GC’s grandmother (or mother or father or brother etc) kill Heroic 25m Siegecrafter Blackfuse!

Blackfuse is not the standard by which most of the game is designed. It’s memorable in fact because it’s so much harder than 99% of what you do in the game. Very few players even try (though it is a great fight). You don’t wipe 100 times leveling up. Few players quit running dungeons because they’re too hard. In much of the game, death is unlikely and not much of an obstacle when it does happen. That’s just the way the game was designed and the way nearly all players experience it. I’m not even commenting on whether I agree with that philosophy or not, but it was the philosophy.

Regardless of whether anyone’s grandmother can beat Blackfuse or attain Challenger tier is really besides the point. The points (and these are facts, because I was on the staff of both dev teams) are:

1) WoW spends a lot of effort to make sure almost any player can pick up the game, learn the ropes, level to 90 and even raid if that’s their interest. LoL spends almost no effort making sure almost any player can pick up the game. It does expend some effort to make sure that players who self-identify as gamers can pick up the game.

2) As a result of these efforts and different definitions of potential audience, WoW has a much broader audience than LoL. That’s fine. Different strategies work for different games.

My point was that I spent a lot of development time on both Age of Empires and WoW trying to make the games approachable to a wide audience without compromising the game design. I don’t have to do that anymore, which is s nice change of pace.

Well that’s certainly a confirmation of a lot complaints about WoW’s difficulty curve in solo content.

I love WoW but if not for heroic raiding, I likely would have left a long time ago.

I’m a heroic (mythic) raider. That’s how I fell in love with WoW. But they can’t sustain the game alone. (Source)

There’s a widespread misunderstanding that most people even want to be “brought up.” Everyone has the tools and capability to do anything. How many do it? (Bashiok)
We thought in Cata that we could entice players to rise to the occasion to do harder content. But, you know, some players just said that’s not why they play the game. More power to them. (Source)

The notion that gaming exists (entirely or in part) as a means to improve the skills of the player is a topic all its own, but let me briefly say: that’s dumb. Games are entertainment products. Some people are indeed entertained by honing their skills and seeing increases in finesse. But in many ways that is ultimately a zero-sum endeavor – being “too good” eliminates a wide swath of potential games for you on the one end, and the limits of your own physical abilities removes games from the other end. Meanwhile, everyone can experience, say, character progression at any level.

In a game entirely based around competition, sure, go ahead and “train” your players. Some of us just want to press some buttons, experience a little escapism, and/or need an excuse to (virtually) hang out with online friends and do things together.

I’d like to know what Blizzard considers to be the big barriers.
Well *I* consider the biggest barrier being it’s a 3D WASD game with a movable camera. (Bashiok)
I agree. So does a lot of data. (Source)

Man, I always supported you with WoW changes and felt really bad when you left, but that WoW comment… ouch.
We updated Elwynn Forest twice while I was there to make the game accessible. It was a lot of work. There are very hardcore aspects of WoW but there are also casual ones. Catering to both (or all) is a big challenge. That’s all I meant. I earned a reputation for “dumbing the game down” which is bizarre to me. I was countering that supposition. No offense intended.(Source)

I’m reading a lot of comments confusing accessibility with difficulty. Learning to play WoW is accessibility. Raiding is difficulty. WoW’s intent when I was there (I can’t speak for it now) was to appeal to a wide audience. Developing for a wide audience is very hard. Ulduar (my favorite raid) had two raid sizes (and optional hard modes). After that we added more difficulty tiers to broaden raiding appeal.
Is that something you didn’t want to do?
You can argue it exposed more players to the fun of raiding, but might have diminished the psychological reward of doing so. Raids also self nerf over time as players gear up, and we did across the board nerfs as well. So dedicated players would eventually get to see the content. The change was more about whether players deserved to see new content when it was new vs several patches later. (Source)
Adding multiple tiers per raid is more work. Appealing to a broad audience is more work. For once in my career, I don’t have to do that. (Source)
People struggled through bad design and confused it with mastery of difficulty.
There also was very little concept of damage meters or optimal rotations in Molten Core. The audience matured. (Source)

The raiding bit was interesting, but the fact that the very fundamental 3D interface being an issue is… illuminating. The things was take for granted, eh?

What by your experience are the constant things that come up that make learning a game hard?
1) Identifying the goal, 2) Understanding the controls, 3) Realizing where the fun is going to be. I mention that third point because too many tutorials strip away too much fun out of fear of burdening a new player.
Hand held guidance vs joy of discovery and freedom. Can`t have both.
Yes, but you can make the hand held guided part fun. Maybe you can see a dragon even if you have no business fighting one yet. (Source)

Explained another way, when you see a big drop off in players after only a few minutes then they are probably very confused. Players can’t usually tell if a game will be fun that quickly, but if they have no idea what’s going on, then they may quit. You see this a lot when casual players can’t mouse look, a skill second nature to many core gamers. (Source)

Look, you can play a very demanding game casually or invest many hours in a simple iPhone game. WoW appeals / tries to appeal to many gamers who don’t fit the traditional gamer mold. League doesn’t go after those gamers. Simple as that. (Source)
I can mouse look, play WoW, and adventure games. Dont consider myself (hard)core gamer. Core/casual split seems so limiting
It is very limiting. However, when even game developers watch a brand new player struggle with controls it’s eye opening. (Source)

Alright, I’m good.

Still… see what I mean? Could someone point out where else we could read some rather frank discussions on the nuts and bolts of game design? Developer blogs are almost entirely marketing vehicles that only tangentially resemble the final product. I am not suggesting Ghostcrawler is necessarily best designer out there, or even a good one. He might not be the one we deserve, but he’s the one we need right now.

End of Justice, Valor in Warlords

I cannot imagine this is breaking news, but it certainly came to a shock to me:

Honor and Conquest definitely are not going away, just to clarify a misconception – you’ll still be earning those currencies through PvP and using them to buy your PvP gear.

What will be going away is Justice and Valor. Over time, they’ve moved away from their original purpose, and given how widely available they’d become (awarded from quests, scenarios, dungeons, raids, etc.), we’d rather return to the original universal currency: gold. The final values aren’t hooked up yet, but the old Valor rewards for completing your daily random dungeon or an LFR wing will be replaced with a hefty sum of gold, which should make something like the gold turn-in for a bonus roll seem far more attainable even for players who currently don’t have much gold.

Watcher went on to clarify:

Just to clarify, I’m not saying that players should expect to see a vendor with a full set of endgame gear for gold as a one-to-one replacement for the Valor vendors from Mists. For the initial Warlords content, Apexis Crystals will largely fill that role, and you can see most of that structure already in place in the Beta today.

I honestly don’t know what the hell Blizzard imagines they are doing.

The original thought I had was that Blizzard was going to remove all Justice/Valor points and related vendors, and then heavily lean on the Bonus Roll mechanics they introduced in Mists. Gold is indeed one of the methods you can use to get a Bonus Roll, but it is one of… five I think, and you can use a particular method once per week with 3 Bonus Rolls being the limit. It sorta makes sense from a design perspective insofar as the current Justice/Valor system has an awkward down-leveling that occurs every patch, with Valor turning into Justice, Justice items going down in price, issues with people banking dungeon currency, and so on.

The issue I have with this change is one of motivation. In a world where you are running dungeons for specific gear, what motivation do you have to run said dungeon after you have gotten your gear? There isn’t any. And… maybe that’s a good thing? Back in the day though, I would routinely farm dungeons on my tank characters (instant queues) specifically because I could earn currency to get raid-level upgrades that would help guild progression later. Without that carrot, I would queue for nothing, and the LFD system itself would that much worse off. Alternatively, perhaps it means that LFD would be stocked with people specifically farming for gear, e.g. the intended audience for the content, so maybe people would be more accepting of lower-geared strangers.

Then I remembered that Blizzard is still using alternative currencies: Apexis Crystals. So… they do have the equivalent to Valor points, but you don’t earn them in dungeon/raid content. Was this their solution to reputation grinds? I don’t know, I’m not in the beta. But all I can think of is: Frost Badges. You know, back in Wrath when there was a different raid currency for every tier. Because we sure as hell aren’t likely to be using Apexis Crystals for Tier N+1 vendor gear.

So now I’m back to having no idea what Blizzard imagines they are doing. I actually liked the Valor system, and I liked it all the way back when it was Badges of Justice in your inventory. Granted, it led to some targeted farming behavior like running Heroic Mechanar every day and weekly Kara farms, but at least it got everyone in groups out in the world. As someone would more gold than I would know what to do with, I’m not entirely sure what I would be doing in Warlords other than perhaps farming Apexis Crystals. Which is like farming Valor, except much easier to do by myself.

Blizzard News Recap

So, hey, how about that. Leave the country for just two weeks and look what happens.

Blizzard Q2 2014 Investor Call

The big news, of course, is the fact that WoW has dropped 800k subs and is down to 6.8 million from Q1. MMO-Champion has a rather interesting interactive graph on the linked page, but let’s go ahead and take a screenshot for posterity:

Presumably there will be a soft landing at some point.

Presumably there will be a soft landing at some point.

Honestly, it is hard to add anything to that; the graph really speaks for itself. I guess it is interesting to note that we are now well below the numbers of vanilla WoW at this point. It is also interesting to note that the number of subscribers WoW lost in the last few months is larger than the total reported subs for The Elder Scrolls Online. Or Wildstar + EVE. So anytime someone happens to discount WoW as a fluke and/or “not representative of the genre as a whole,” just remember that this is a fluke on scale with the supermassive black hole at the center of the galaxy.

There are bigger games, of course, like League of Legends. There still ain’t any bigger MMOs. And let’s face it: there isn’t likely to ever be any.

Back to that investor call, and the unintentionally hilarious corporate doublespeak:

Starting off with World of Warcraft. The franchise remains healthy with revenues up year-over-year. This is due in part to ongoing interest in Warlords of Draenor presales, which now exceed 1.5 million, and the character boost, which suggests strong support for the expansion by the community.

Yeah, sure, I can see it that way, Mike Morhaime. Someone who purchases a(n additional) character boost is likely a person preparing to use said boosted character in the next expansion. At the same time, is a boosted character not also a vote of no confidence of all the content that it was boosted past? Shit, the expansion is not out for another three months, and this is a report of player behavior from earlier in the year anyway. I’m not one of those guys who cry over planned obsolescence, but c’mon man, this is a sword with two edges. Be careful where you pick it up.

In looking over the rest of the call transcript, most of it had to do with Destiny and Call of Duty questions. Hearthstone was a surprise darling, but we sort of knew that already.

Warloads of Draenor

Release date of November 13th. And there’s a video!

I pretty much agree with the prevailing blogging opinion that the Warlords trailer is excellent on a technical level and somewhat of a horrible trainwreck on grokkable level. Are we supposed to know who these orcs are? It might be a little racist, but I can barely tell any of them apart. And then you get the confused sympathy going on, which results in you thinking the final boss of the expansion is actually a good guy. I mean, we just saw him kill a demon and everything! To the average person watching this thing, they aren’t going to know that the final scene is meant to imply the “good guys” will soon be invading an alternate timeline in which they don’t exist, only to be pushed back into their own world again and beaten silly by 10 or 25 kleptomaniacs in silly costumes.

And when I put it like that, I still almost feel bad for them.

Then I remember that alternate timelines and time travel in general is literally the worst narrative gimmick in literature (and all mediums, really), possibly tied with “it was all a dream.” It is always total bullshit because nobody ever treats it seriously, least of all the authors themselves. Bioshock Infinite, anyone? Warlords is all just another Metzen Horde masturbation fantasy that plumbs the shockingly shallow depths of the Warcraft RTS plot in search of remaining nuggets (or crumbs thereof) which can be squeezed and bled before the swan song of an Emerald Dream expansion.

In my attempt at researching the possibility that the Warlords narrative could be saved by Naaru somehow, I stumbled upon this blog post which does a good job at asserting the fact that we might be battling high lieutenants of the Burning Legion by the end. Up to and including Sargeras. I like the research supporting that position, but again, it all highlights for me the reason why time travel is stupid everywhere. Because now there is an infinite number Sargerases, and Titans, and McGuffins such that the likelihood of the “original” world existing at all is vanishingly small. Maybe the Bronze Dragonflight are supposed to keep all that shit on lockdown, but all it takes is a single “he/she went insane” and suddenly they are attacking every reality.

…which is sort of how the Burning Legion are described. Hmm.

Nah. The writers over there aren’t that clever.

Asocial and Antisocial

There was an interesting blue post a few days ago explaining why Blizzard had yet to embrace the GW2-esque open-tap philosophy:

The main reason we don’t embrace a fully open-tap world is that we feel that those mechanics are asocial. To be fair, that is certainly better than antisocial – no question there, and antisocial experiences usually reflect spawning and mechanics that we need to adjust. However, while a world in which everyone runs around damaging things a few times (or however much is needed to qualify for credit) may be one in which you don’t feel bad about other players being around, at some point it also makes those players nearly indistinguishable from NPCs or bots with decent AI. You don’t need to talk, or ask if someone has room in their group or would like to join yours. You just attack a few times, and then move on.

The blue dev (Watcher in this case) went on to assert that they “commonly” saw transient groups forming for daily quests, and perhaps some of those groups became less transient over time. And to an extent, I even agree that games like GW2 might have inadvertently crossed some line wherein other players are simply irrelevant when questing (as opposed to registering as something to think about).

At the same time… are we playing the same game? Even as far back as Wrath, there was basically no interaction between me and the random strangers who were competing with me for spawns. Any time that I did buckle down for blind social interaction, the majority of the outcomes were A) waiting around for them to get back from being AFK, and/or B) them being barely pulling their weight, and/or C) them trying to wheetle me into doing more of their daily quests for them. Indeed, that whole awkward parting scenario is generally why I avoided any stranger contact that I could.

I suppose that I am not exactly the sort of player that Watcher was talking about or even want to socially engineer. After all, not only am I naturally asocial, but I was already a part of a guild that wasn’t recruiting, so there really was no upside to stranger interaction. Given the generally accepted churn rates of 5% per month, eventually there are going to be hundreds of thousands of new players cycling in every year, and getting them into guilds and such is paramount.

Hmm. I gotta say though, I feel that the WoW-style tagging system is archaic and antisocial at this point; Wildstar tried to split the baby and ended up with two halves of a baby too. Going forward into 2014 with an assumption that players are going to just accidentally stumble into good relationships is kinda ridiculous. How often is someone going to pick up an MMO blind without any friends from either real life or friends they met in other games? Perhaps the idea is that you can recruit from the pile of random people killing quest mobs in daily hubs? The whole thing just feels kinda sketchy considering it is a linchpin in the entire social game design edifice.

There is something to be said for needing a reason to need other players to ensure social interaction takes place. In other words, dependency (or perhaps more charitably: profit) is the impetus to take that first step towards interaction. There is also something to be said that if you have to force social interaction between two parties that otherwise would prefer not to be bothered, perhaps you should reexamine what it is you are doing in the first place and to what end.

Shouldn’t it be enough that an impromptu group gets quests done faster? It is not even as though you are punishing the solo player as it is undermining the very thing you set out to foster in the first place, e.g. social interaction. By default, all non-party members are detriments to one’s gameplay. That does not encourage me to group with them, that encourages me to endure them or move to a less busy corner of the world. If I wanted to make more friends, I would make more friends regardless of whether or not we had to expressly group together to get quest credit.