Microsoft Likely Buying Minecraft for $2 Billion
That is $2,000,000,000.00 USD, for the record.
“The two companies quickly agreed on a framework and approximate price and have been working out the details since”, the Bloomberg report states. “Persson will help out with the transition, though he is unlikely to remain beyond that”.
The Kotaku article comments spend a lot of time questioning the wisdom of the move on Microsoft’s behalf, and I am inclined to agree. Hasn’t Minecraft reached the saturation point yet? Well, at $100 million in profit last year, maybe not. Still, it was originally hard for me to see the endgame here for Microsoft. In-game DLC? Pixelated horse armor? Banner ads on the title screen?
It is apparently much simpler than that: Microsoft is buying customers.
But Mr. Nadella has said that Microsoft views videogames as a way to expand the company’s footholds in PCs and mobile phones. In a letter to employees in July, Mr. Nadella called gaming the “single biggest digital life category, measured in both time and money spent, in a mobile-first world.”
[…] “Minecraft” could also help Microsoft appeal to a new generation of customers, especially on smartphones where Microsoft has struggled with both its homegrown Windows Phone devices and with apps on rival phone systems.
While there are other articles out there stating that Notch would never sell, the information we seem to have now is that, despite Notch having turned down similar offers in the past, it appears he is willing to sell this time around. Good for him. If you are wondering at what price point I would sell out to The Man, $2 billion is plenty. Hell, I’d settle for $2 million.
Especially if it meant I could just go do something else immediately. Or stop before I turned into another M. Night Shamamalamalan.