The last time I officially joined Blaugust was back in 2015. Back then, the conclusion I came to was that it wasn’t really worth the effort: posting every single day for a month did not meaningfully increase page views. I’m not trying to chase page views per se, but you can’t become a fan of something if you don’t know about it. Discoverability is a real issue, especially if you don’t want to juice SEO metrics in suspect ways. So, on a lark, I decided to rejoin Blaugust nine years later (e.g. this year) to at least throw my hat back in the ring and try to expand my (and others’) horizons.

What I’m finding is not particularly encouraging.

More specifically, I was looking at the list of participants. I’m not going to name names, but more than a few of the dozen I’ve browsed thus far appear to be almost nakedly commercial blogs (e.g. affiliate-linked), AI-based news aggregate sites, and similar nonsense. I’m not trying to be the blogging gatekeeper here, but is there no vetting process to keep out the spam? I suppose that may be a bit much when 100+ people/bots sign up, but it also seems deeply counter-productive to the mission statement of:

Posting regularly builds a community and in this era of AI-slop content, our voices are needed even more than we ever have been at any point in the past.

Ahem. The calls are coming from inside the house, my friends.

[Fake Edit] In fairness, after getting through all 76 of the original list, the number of spam blogs did not increase much. Perhaps a non-standard ordering mechanism would have left a better first impression.

Anyway, we’ll have to see how this Blaugust plays out. I have added 10-20 new blogs to my Feedly roll, and am interested to see where they go from here. Their initial stuff was good enough for my curiosity. The real trick though, is who is still posting in September.