Category Archives: Commentary
A few weeks ago, Gevlon had an interesting post on how crafting in MMOs is fundamentally broken:
If you fight monsters or players, you must constantly cast spells. If you gather, you must move between spawn points. Both needs you to sit at the computer and press buttons (unless botting). But to craft, you just press a button and maybe wait and you are done.
Basically, crafting is broken because all other options available to get in-game currency take keyboard effort (gathering, grinding mobs) whereas crafting does not. And, having reflected on that, it is 100% true. Just as in real life, the people making bank aren’t those doing the work, but the ones working the bank.
Gevlon concedes that there really isn’t a solution to this problem, mainly because “active crafting” would essentially be a grindy minigame. Well, he says the solution is to make it so that everyone can craft everything, thereby hopefully making the crafter-class irrelevant. I’m not so sure, considering how much gold people already make from selling vendor mats in WoW. Any knowledge gap is enough space for the Bourgeoisie to pop up like mushrooms.
Would a minigame really be that bad though?
Maybe. I remember getting pretty frustrated with Wildstar’s crafting system, which was essentially a lot of RNG and wasted mats. I did not spend a whole lot of time in FF14, but I recall a similar minigame there that required button presses for optimum results. Based on the comments on Gevlon’s blog post, it seems there might be other, older MMO examples as well.
Still, I’m thinking that that pretty much has to be the “solution.” This is assuming that you believe there is a problem to begin with. But crafting has felt divorced from the general MMO gameplay experience for ages. Even Fishing in WoW feels more interactive than the normal sort of insane grind (or extreme automation via addons) that is, say, prospecting stacks of ore and/or creating Glyphs. Running around Herbing on a toon feels fun. Smelting ore and transmuting it does not. And yet one of those is much, much more lucrative than the other.
A more active crafting overhaul would require a fundamental rebalancing of the sort of boilerplate crafting experience though. Most crafting systems are predicated on you crafting hundreds of redundant items, for example. Skill-ups – assuming they still exist – would perhaps need to come from successful strikes on the anvil, rather than just one for the finished product. Or perhaps simply an offline system ala EVE.
In any case, I do feel like active crafting is the way forward. There would still be a goblin-esque master class, as I find it unlikely A) even an active system would be slower at gold generation than grinding mobs, and B) a good 80% of the player population is too lazy to craft their own gear. Maybe the right system hasn’t been found yet. Or perhaps the right system is trapped on an older MMO?
Sometimes it takes a game to start doing something mundane before you appreciate how every other game doesn’t bother you with that crap. Case in point: Divinity: Original Sin doesn’t automatically remove anything from your inventory.
In pretty much any other RPG ever made, introducing lock to key causes the key itself to disappear. It is not as though the key will work on any other lock, so why keep it around? “Why not?” muses the D:OS designers. “Because it’s dumb,” says I. My inventory is filled with keys (which you can’t sell), books that no longer serve a quest or skill gain purpose, and other kitchen drawer debris. There isn’t any special glowing inventory effects either, so sometimes it gets difficult to realize that you actually have picked up something worth clicking on.
Can I manually go through my whole inventory? Of course. But why exactly do I need to? What is the underlying gameplay purpose? As far as I can tell… well, I can’t. I don’t actually know if this is a “old-school” throwback, as I don’t remember if Baldur’s Gate had anything similar. Probably not.
In any case, I’m glad most modern games have moved on. Because ain’t nobody got time for that.
I have been musing a lot about Hearthstone and Clash Royale lately.
In Hearthstone, I bought around 22 packs of the latest expansion with accumulated gold and… things didn’t feel particular satisfying. A lot of duplicate commons, and only one Legendary (the hunter quest). I kinda screwed myself over inadvertently though, as I opened a pack reward from the Tavern Brawl, which ended up being Carine, a duplicate Legendary of mine, thus removing my pity timer.
According to Reddit, the latest expansion will cost you about $400 to get all the cards. Let that sink in a moment. $50 will get you 40 packs, and I opened about half that and got hot garbage. Spending enough money to buy a AAA videogame on release will likely not even get you remotely competitive in a F2P game.
This sort of begs the question though: how much should it cost to be competitive in a(ny) game?
On the one hand, I think cost analyses for an entire expansion are a bit ridiculous. Out of the 135 cards available, how many are actually any good? Cutting out the terrible Legendaries will reduce Dust cost by 1600 apiece, for example. Then there is the consideration of whether you really need all the cards on Day 1. There are going to be weeks and weeks of Un’goro, during which you can accumulate more packs naturally. Granted, if you are still buying Un’Goro packs a month before the next expansion’s release, you won’t have any buffer there.
On the other hand… well, it’s all terrible. A bunch of cards just rotated out, so if you aren’t rolling in the latest expansion cards you may as well just give up. Or go play Pirate Warrior and hope the other guy doesn’t have one of a thousand new taunts.
Clash Royale is a different F2P game, but I am encountering similar breakpoints. Specifically, I had a deck that I focused all my in-game resources on, the meta shifted, and now my deck gets hard-countered very easily. You can switch your cards out, but leveling cards takes increasing amounts of gold, and thus I can only field under-leveled cards against people with focused decks.
How easy should it be to max out your stuff though?
Personally, I feel that answer should be “immediately” for competitive PvP games. What is the point of a ladder in these games if you can buy your way to the top? It honestly reminds me of the gacha games, which have “VIP Levels” that unlock as you spend more money buying diamond currency. Well, except these gacha VIP levels are permanent and don’t reset each time new cards come out.
Alas, this is not the case.
What is worse is the simple fact that these games also do not have logical endpoints. They are fun. Then, gradually, they are less so. At what point on the Fun Gradient can you draw a line? I suppose games like Hearthstone are little more cut-and-dry since expansions are released, cycle out, and otherwise contain clear demarcations on the calendar. Clash Royale, meanwhile, does not. I am having less fun than I did a few months ago, but still more fun than either nothing or another game. So I continue to play, with internal injuries accumulating from the dissonance.
And just to be clear: these games are engineered this way. Payslopes? More like Funslopes. And at the bottom of this slope is just a money-pit that you fill with cash to try and make a softer landing.
There is a fascinating game design conundrum that I have encountered twice now, which can summed up by “Reroll.” This is not rerolling in the MMO sense – although it is arguably an issue with WoW’s Legion expansion vis-a-vis Legendaries – but rather in the sense of creating new accounts to take advantage (or mitigate damage) of random rewards. It is a conundrum with no good solutions, and it’s harder still to even imagine which solution is least bad.
The first time I encountered the Reroll dilemma was with the mobile app Puzzle & Dragons. After spending 20-30 minutes going through the tutorial, the game gives you one free pull on the Crack Machine, aka Gashapon, aka Lockbox, aka et cetera. This always results in a super rare (or higher) monster from a wide list of such, and represents pretty much the only guaranteed way to get one of these super monsters as a F2P player before the heat death of the universe.
(You can earn cash-like currency for future pulls on this same machine, but they aren’t guaranteed to be as rare a result as the first pull.)
The problems are many, and there is a deep gradient of bad for all of them. First, you could get a weak monster. While any rare monster is better than the starter monsters you normally get, it’s a fact that some of the pulls are absolutely abysmal in comparison to what you could have received.
Second, in the worst case scenario, you could get an okay monster. This is the worst case because… what do you do? Settle immediately? Reroll? If a result is terrible, the course is pretty clear. When it is technically alright, but not great, it’s hard to justify any particular decision.
Now, imagine you get “best” result: a super rare, super strong monster. Congratulations! Now you get to enjoy not using it for 20+ hours. Each monster has a point cost associated with it, and stronger ones cost more points. The only way to increase the team point limit is to level up your account, which requires getting XP, which requires going through dungeons and such.
The very first time I played Puzzles & Dragons, I got a middling result and just kept it, not knowing any better. While it was a middling monster, it had a lower point cost, which meant that I could use it right away. And I did so for many, many gameplay hours. When I realized my “mistake” later on, I decided to reroll for a better result. After a few dozen rerolls, I finally got a fantastic pull… that I couldn’t use until much later. I ended up quitting the game altogether before I even got to the point at which I could even field the monster.
The second time I encountered the Reroll dilemma was here recently, after installing Shadowverse. I might do a larger post on Shadowverse later, but the short version is that the game is Hearthstone: Anime Boob edition. The relevant point though is that after an extremely quick tutorial mission (which you can even skip), Shadowverse rewards you with almost 30+ free packs of cards.
I think you can see where this might be going.
None of the packs you receive are guaranteed to have any particular rarity. That said, opening all your free packs usually results in around 4-5 Legendary cards, but you can technically get as many as 6-10. Like any other CCG, some Legendaries are better than others, and of course even the good class-specific ones might be “wasted” if you don’t like that class’s mechanics. And thus… reroll.
The sad part in Shadowverse’s case is that there is both a Steam and mobile version of the game. Rerolling on mobile is easy in the sense that you just have to delete some app data and you’re good. On Steam? No rerolling, as your account is linked to a Steam ID. Had I done some research ahead of time, I would have discovered you can reroll a bunch of times on mobile first, and then link your mobile data to Steam and basically be good to go. Instead, I am stuck with my poor Steam results, unless I want to only play Shadowverse on mobile from now on. Or create new Steam accounts for just Shadowverse.
Or perhaps it is better this way, e.g. no rerolling. If I could reroll, I would. Perhaps the designers are simply saving me from myself. On the other hand, getting a bad result is kind of demoralizing. And unlike with Puzzle & Dragons, Shadowverse is ultimately a competitive game where having weaker cards is a real disadvantage.
I am not really sure what the design solution is here. Fundamentally, the problem arises from the intersection of free (random) stuff for new players and ease of new account generation. Tying accounts to more permanent things such as Steam IDs (ala Shadowverse) is perhaps one way with resolving the latter issue, but A) limiting mobile is harder, and B) it doesn’t address the simple fact that random rewards can radically impact your power in these games.
Simply removing the free stuff “resolves” the whole issue, but then you lose out on the “first hit of crack” lockbox effect and generally make the new player experience arguably worse with no catch-up mechanisms. Removing the random element might also “work,” but just changes the baseline and removes any sense of excitement.
So… yeah. dilemma.
I have been playing Clash Royale for much longer than I ever really expected to. In fact, near as I can tell, it’s been almost a year. Pretty good for an ostensibly F2P game… that I’ve probably dropped $30 into over that time period.
As Syncaine points outpoints out, Supercell has come a long way in fixing what were some unquestionably amateurish mistakes in the engagement department. The initial rollout of Tournaments, for example, were a total disaster – hundreds of thousands of people spam-clicking on the refresh button to try and sneak into one of the 50-player tournaments, which required other players to pay to host them. Like, what?
Tournaments are now a totally legit game path akin to Hearthstone (or any number of other games’) Arena matches where you pay a nominal gem fee and fight other people at your win count. Twelve wins (max rewards) or three losses and you’re out. Supercell has further expanded tournaments to help introduce new cards too, forcing people to have decks using said new card, but granting access to 100% of all cards, including Legendaries, inside the tournament. So not only do you have the ability to playtest the new cards, but more casual players can even play around with the Legendaries that might not ever see.
As always, the first hit of crack tournament is free to everyone.
However, I am finding Supercell’s other attempt at engagement incentives to be less thought-through. Specifically, they introduced Clan Chests, which is basically a chest that gets stuffed with more free goodies the more Crowns that your clan racks up before the deadline. Crowns are basically tower kills, and everyone earns them by playing ladder games.
[Note: Crowns aren’t consumed. Each one gained will fill all Crown meters.]
On the one hand, it’s a good incentive for social engagement. Since a 10/10 chest grants guaranteed epics and thousands of gold, everyone wants the maximum award. Said maximum requires 1600 Crowns in about 3 days, which comes out to be around 32 Crowns per member in a 50-member clan. Since Crown chests are opened after 10 Crowns collected and reset on a daily basis, the general idea is that it will take just a few extra games more than normal, assuming that you are unlocking the Crown chest on the daily anyway.
On the other hand… it really weeds out the casuals. Anyone can see any clan member’s contribution to the Clan Chest. The clan I’m in has already stated that any member with less than 30 Crowns during the Clan Chest will be kicked. Which is fine, whatever, I’m not in a family clan or anything. But it bears mentioning that getting even 10+ a day to unlock the normal Crown Chest results in more (winning) games than you have spots for chests.
Effectively, not only does opening the Clan Chest require one to “waste” chests (or pay Supercell money to open them faster), it arguably “wastes” surplus Crown Chest Crowns too. It ends up being a flurry of obligatory activity just to stay in the same spot.
Worst of all, though, is how the system pretty much perverts the upper brackets. There are 10 brackets currently, with the top starting at 3000 trophies. Each bracket makes the chests you earn contain more stuff, so there is no particular incentive to tank your trophies to a lower bracket. That said, there is zero difference between 3000 and 4000 trophies (where I am), and all Crowns are worth the same for the Clan Chest. Ergo, the optimal play would be to fill up my chest slots (which happens really quickly), and then tank my trophies by intentionally losing until I get less advanced opponents, then start 3-Crowning them with overleveled troops.
I haven’t gone full asshole yet – usually tanking down to 3500 trophies is enough – but I have absolutely encountered people with maxed troops nowhere near where they should be on ladder, just to cheese the system. And it’s pretty clear that the overachievers in my clan who are racking up 100+ Crowns within the 3-day period are not doing so at their “proper” place on ladder.
I mean, I kinda get it, from Supercell’s side. There is an elegance for all Crowns being equal. And then there’s… err… uh… hrm. Actually, I can’t imagine why else Supercell isn’t fixing this issue by perhaps making top-bracket Crowns count for more. Or giving people above 3000 any reason to care what occurs beyond that number. So what if high-ranked clans get to complete the Clan Chest faster than anyone else? Those last troop upgrades take forever and a day already.
The only reason I can think of is perhaps Supercell needs high-ranked players to be playing more to make the matchmaker work better at the upper end, but that’s not really what’s happening here anyway. The smart players are giving free wins to dozens of people on the way down in order to 3-star newer players on the way back up. This does not make for compelling gameplay for anyone.
Supercell has proven to be pretty nimble when it comes to changes, and have also demonstrated the ability to eat crow over incredibly obvious bad ideas (e.g. the lack of an emote squelch), so I’m hoping that they change this system at some point. As it is, it just creates all the wrong incentives for all the wrong people.
Tyler over at MMOBro makes the case for “getting over” lockboxes in games. I found the post interesting for several reasons, which I will get into in a bit. However, I do want to point out in the beginning that I agree with the premise: lockboxes aren’t going anywhere.
Even though they should. Specifically, into the garbage bin of bad game design.
One of the first of Tyler’s points is that lockboxes don’t literally destroy games. To which I would reply: not directly. Was the first iteration of Diablo 3 unplayable? Nope. Plenty of people were able to play the game just fine… for given amounts of fine.
From my perspective, the game was essentially broken in half. ARPGs in general (and especially Diablo) revolve around killing crowds of bad guys and hoping for good loot to drop, and the dopamine feedback loop simply didn’t exist when you could straight-up buy way better gear from the in-game AH. I was killing monsters hoping to get gold to buy better gear, rather than having any illusion that a monster might drop gear for me.
Perhaps even more problematic in Diablo 3’s case were the endgame difficulties. Since players could shop around and directly buy the best possible gear from a million other players’ drops, the endgame was balanced around Resistances and other stats that would be all but impossible to get within your own game sans AH. In other words, since you could buy good gear, the game designers had to create challenges that required that gear for it to be worthwhile, thereby creating cash-required progression.
Now, you might say that Diablo 3’s system wasn’t technically lockboxes at all. Semantics, I say. The point is that if you can buy power for cash, the player incentives in the game change, as do developers’ ultimate design goals.
But what about non-power purchases? Tyler starts out in the post by saying:
It can be a little irritating to see some gorgeous mount or awesome costume that you’ll never get unless you dump a small fortune into gambling boxes, but how much impact is that having on your moment to moment gameplay, really?
Later on, however, he gets to this part:
I also don’t think we should give up the fight to keep direct purchases part of MMO business models. Something I find frustrating about SW:TOR’s lock[box] obsession is not so much the boxes themselves, but the fact that almost nothing good ever gets added to the cash shop for direct sale.
That is precisely why this business model is so pernicious. As Tyler notes, there are plenty of MMOs out there which have survived just fine almost entirely on the backs of their lockbox revenue. Tyler was making that point in context of refuting lockboxes as short-term cash grabs, but the fact that they are in fact long-term revenue streams is more damning, IMO.
Lockboxes are long-term revenue streams because designers devote significant time to adding more stuff in them at direct expense to the rest of the game. Which makes perfect, rational sense. Under a traditional Buy-2-Play model, you get more money by making a better game. Under anything else, you get more of that game-adjacent thing, which NEVER improves the gameplay experience itself. Because it is never a part of the actual game.
Later, game designers get this defense:
And let’s stop demonizing developers for adding lockboxes to games. […] They’re just trying to turn a profit and earn a living, like everyone else in our capitalist society.
I mean… that kind of justifies anything, right? Mylan was just trying to turn a profit with the EpiPen hike in this capitalist society, Martin Shkreli was just trying to turn a profit with that AIDS drug gouge, and so on. Nothing nefarious about that; it’s all just business. “Business” being defined here as consequence-free personal enrichment and erosion of all consumer surplus, of course.
As I mentioned at the beginning, lockboxes aren’t going anywhere in spite of their abhorrent, exploitative, design-destroying influences, precisely because they work. And to be clear, lockboxes work the same way that cigarettes “work,” with similar (metaphorical) long-term effects. Lockboxes never, in any way, ADD anything of value to the game design itself; all of those cool mounts and skins could have been added for achievements, as rewards for skill, at the end of a long quest chain, or anywhere at all that reinforces the core gameplay loop.
At best, lockboxes funds game development in a roundabout way. Which sort of begs the question as to why these designers don’t just go full Konami and get into the Pachinko business to which they clearly aspire. Or, you know, perhaps make a product worth purchasing on its own merits.
In Starbound, I have officially surpassed the number of hours I spent playing Terraria. And I am more convinced than ever that Terraria is the superior game.
Simply put, Starbound is a game of multitude of systems that have zero synergies with each other. Dig dirt, mine for ore, create armor, and so on. Pretty basic stuff, right? Not really. The actual crafting mechanics in Starbound are terrible, as are 99% of the items you can craft. Your “tier 1” armor is made from iron and woven fabric (made from plant material), but tier 2 is made from tungsten and cotton wool. Not only does this skip Copper, Silver, and Gold ores, but I’ve been playing 20+ hours since the 1.0 release and have encountered a grand total of three (3) cotton plants.
I can understand if the cotton bottleneck was intentional. But it’s not: the interplanetary gas station sells every fabric type other than cotton.
You can’t explain that.
Indeed, it seems like the devs simply abandoned any attempt to structure progression in the face of a billion procedurally generated worlds (filled the same three enemy attack types). Matter Manipulator modules are a sort of upgrade currency that can be found in nearly every box, everywhere. So are the tech cards, which unlock double-jumping and the Metroid-esque ball rolling. Getting those upgrades early kinda sorta maybe trivializes a lot of the content that comes later. And it’s not as though you get more of them in more dangerous areas – the algorithm basically puts one in 25% of all containers.
Then there is the fact that the best items are drops, full-stop. I mean, I get it, trying to balance gear progression around both player crafting and dropped loot is hard. But the fact that there are effectively zero good weapons from crafting means that that entire element is gone from the game. So your whole desire to dig for ore is reduced to the amount you need to craft the next tier of armor. Without the desire to dig though, you don’t, which means you’re just exploring the surface of the world and missing out on all the dungeons/set pieces that exist beneath it.
“But what about building bases and such?” Yeah, that’s still there. Given the default “survival” mode requires constant eating, it makes sense for even a story-focused character to stake out a simple farm. But honestly? It’s about a million times easier just coming across an already-built set piece randomly, and then planting your flag on it. Or tearing one down and transplanting it elsewhere, as opposed to crafting the individual components.
I don’t know. There are a million more things going on in Starbound than Terraria, but Terraria actually has synergy between what its got. In Terraria, the houses you build unlock NPCs you need, and the act of building settlements attracts monsters and even bosses. The deeper you dig, the more dangerous stuff appears. You can actually craft cool shit in Terraria. All the pieces fit together into a cohesive whole. In Starbound? Not so much.
Things are shaping up to be an expensive August, games-wise.
Tomorrow August 12th we have No Man’s Sky releasing. I won’t be there on Day 1 for multiple reasons, the primary of which this is one of those games I need to see other people play first. The premise? Super cool. But what about the gameplay itself? I am not especially an Explorer type, so if the moment-to-moment fun isn’t there, I’m going to be disappointed. Or not, having not actually purchased the game yet.
August 23rd is the surprise (to me) release of Deus Ex: Mankind Divided. Kinda snuck up on me there. As I mentioned last year, this one is a Day 1 purchase, Day 1 Embargo tags be damned. At the time of this writing, DLGamer is offering a preorder for $42, which approaches the point at which it almost doesn’t matter that it’s a preorder. I’m expecting Human Revolution 2.0 and anything more than that will be gravy.
Finally, August 30th is Legion, of course. As I have mentioned in the past, I am buying Legion at some point. Whether that point was going to be halfway through the expansion for half price as I did with Warlords of Draenor, or earlier, I had not decided. Note the past tense there. I have been very impressed with the Audio Dramas (or specifically the transcripts), the Harbinger series, the Illidan thing, and so on. While I understand that those things often bear no resemblance to in-game experiences, it is enough to get me excited just the same. This is the first time since Wrath, really, that I feel like there is a narrative worth exploring here.
Okay, so maybe there are only three games in August I’m looking at. Still, it has been months since I’ve felt the need to buy something Day 1, and now there are three options coming out.
I am currently playing through a rougelike called “Wasted,” and the experience has been interesting. It is an Adult Swim Game that I believe came in a Humble Monthly Bundle or something, as I don’t remember purchasing it. The premise is very non-serious – think Borderlands rougelike with permadeath – but that’s not particularly relevant. What’s relevant is the addition of the SOB Purifiers.
The general gameplay in Wasted pretty common in terms of opening doors, killing enemies, avoiding traps, grabbing loot. After about two minutes on each floor though, an extremely deadly (albeit predictable) enemy spawns at the entrance and slowly makes it way towards you. The first few times I encountered these SOBs, I very nearly quit playing the game entirely. Why do they need to exist? How much bullshit is it that their miniguns basically stunlock you? The SOBs seem to have sucked all the fun out of exploring the levels.
After a while, I realized something. Namely, that I wasn’t experiencing Fallout-esque burnout.
As the developer has gone through great lengths to point out in the Steam forums (even getting a bit saucy in the process), the Purifiers exist as a gameplay element to shepherd the player around and drive them forward. You aren’t supposed to be exploring, you should be making some strategic gambles on your way to the exit. If I had all the time in the world, I would be fully healed before opening any door, spending 99% of the gameplay crouch-sneaking, and micromanaging an incredibly-limited inventory with the attention of Warren Buffet. In other words, I’d be playing it just like I play every other post-apocalypse game. Or most games, period, if I’m honest.
Other roguelikes have addressed the “problem” of over-exploring characters with Hunger mechanics and the like, but the Purifier feels really interesting to me now. Mechanics like Hunger don’t actually impact my behavior in those games; if anything, it just makes me more committed to looting all the things in the vain hope that there is some half-rotten morsel in that broken filing cabinet. Hunger also evokes that most-hated of all gameplay mechanics: the Breath meter in underwater levels. It feels oppressive, cheap.
After I got over the first few bullshit deaths to Purifiers that nullified hours of progression, I started to realize how… well, elegant is not the term, but perhaps “fair” they are. The Purifiers always spawn in the same location (the entrance to the floor you started on), after roughly the same amount of time, and always move towards your location decently slowly. If you happen to be in a circular sort of area, you can lure them to your location and then double-back behind them. Yeah, getting caught in a long hallway or dead-end sucks, but the Purifier’s arrival is announced both when they spawn and as they get closer to your location (the music changes).
In a real sense, Purifiers give you a sense of agency that Hunger does not. If I hit a fork early in a level, I might skip the locked door (which the exit is never behind) so as to give myself more time to explore a later fork. Or maybe I’ll lay some traps near the entrance to the level so that the Purifier spawns in a mine field that will hopefully cripple a leg and give me additional time. And, hey, even if I just barely escape through the exit at the last possible second, I know that I still get a full X minutes to explore the next floor without having to worry about them. That is a far cry different than Hunger or whatever, which often represents a cumulative loss of time.
For the record, I am taking this mechanic way more seriously than the game does. Indeed, the premise of the game is drinking Booze and getting radioactive hangovers that will help/hurt your next Booze run. But the problem that Wasted solves with Purifiers is a problem that exists in every roguelike (and arguably any survival game), and it’s the best solution I’ve seen in quite some time. I’m not sure it would be especially applicable in future games ala Fallout 5, but I hope the eventual solution is more akin to this than something else.
I don’t think I can stand the freedom to collect 10,000 tin cans anymore.
I dislike talking about the same thing as everyone else, but… it’s impossible to ignore.
The best thing I can say about Pokémon Go is that it is a case study in accidental viral marketing. Or would it be grassroots social media marketing? I only know my beach vacation went from zero to “pull into that parking lot, honey” within hours on Thursday.
Both Google search trends and Nintendo’s stock prices bear that suddenness out:
By the way, $1000 on Nintendo last Wednesday is $1571 as of Monday night.
The aforementioned request for a detour was from someone who had no interest whatsoever in videogames, and by all indications still has no interest today. But I am absolutely certain that when she is out and about in town this week, she will be taking the “scenic” route through the red zones in order to get some more PokéBalls.
The other thing I’ll say about Pokémon Go is that its fascinating witnessing a perfect storm in motion. This isn’t the first Augmented Reality game to come out – Niantic were the ones to release Ingress, whose bones make up the entirety of Pokémon Go. No, this is what it must have felt like back in 2004, when WoW came onto the scene and blew up. Popularity basically beyond all reason.
And that is essentially where I am: watching this “game” be popular beyond all reason. It is impossible to “play” in every context in which I would play any game, it drains battery like nothing else, it gets full access to your Google account, and it’d waste my time even if I had never downloaded it in the first place (i.e. by the detour requests). I get that it’s nice fun for the whole family, blah blah, people actually moving around outside, etc.
Know what I see? A whole lot of more oblivious people walking around staring at their phones.
Now, if you’ll excuse me, I need to clear my plate.