Hearthstone recently announced a new feature coming soon: pets! As in, little animated avatars that sit in the lower-left corner of the game board and do cute things and react to emotes, dealing damage, and so on. Pets are purely cosmetic with no gameplay elements whatsoever. Blizzard has introduced a lot of cosmetic enhancements to the game over the years, so this would not be especially noteworthy.

What is noteworthy this time around is the fact that this pet will cost most people $160.

(Most coverage says $158 because it takes 15,800 Runestones, but you can’t buy that specific amount.)

The only way to unlock this first pet is to participate in the new Darkmoon Faire gacha machine – only available for a limited time! – which features 10 prizes. The first pull is free, because of course it is. Thereafter, there is an escalating cost for some reason, and a weighted score that puts the odds of getting the pet at between 0.1% and 7%, even after eight prior pulls… for nefarious reasons. This is certainly some of the most ridiculous gacha bullshit I have seen ever recently.

…at least, until I remembered some of the other “sales” Blizzard has had.

For reference, here is what my shop looks like currently:

You don’t really need to know what Golden packs are or the value of Signature Legendary cards – just look at the dollar totals. Not pictured are some of the “Mythic” alternative hero portraits, which turn the typical JPGs into 3D models with special animations and such for the low, low price of $60. Several months ago, there was a “bundle” of two different colors of the Kerrigan model for $80. So, while doubling the upper floor to $160 certainly feels egregious, I cannot say it came out of nowhere.

Plus, if I were feeling onery, I would point out that technically the pet only costs $158 if you value the remaining items at zero. Signature Legendary cards in the shop are sold for $30 as seen above. Hero portraits are usually $10 apiece and there are two. It’s hard to value a Diamond Legendary since you only get those in special ways, but I think I’ve seen them go for $40-$50. A single Golden pack costs $4. I’m not going to speculate on the other Signature cards or the card back, but already we’re back down to $54 taking the other stuff into account.

Is this rollout still a PR disaster? Yes. Is it indicative of cynical, pernicious monetization? Yes. Does it bring up legitimate fears about the future direction and longevity of the game as a whole? Yes.

Is it completely unexpected for Hearthstone? …ehh, kinda sorta maybe yes. But also no.