Changing Hearts (of Thorns) and Minds
Remember when I said MMOs are like relationships? ArenaNet just put on the Barry White:
Veteran Player Appreciation
For our long-standing fans and loyal players, we would like to say thank you and show our appreciation. For all players who registered the core Guild Wars 2® game prior to January 23, 2015 and who upgrade their account by prepurchasing and registering any Guild Wars 2: Heart of Thorns edition before Guild Wars 2: Heart of Thorns‘ launch, we will add one additional character slot to your Guild Wars 2 account.
But wait, that’s not all!
For all players who purchased the Guild Wars 2 core game from our website and registered it between January 23, 2015 and June 16, 2015 in anticipation of Guild Wars 2: Heart of Thorns, we will automatically refund what you paid for the core game should you decide to pre-purchaseGuild Wars 2: Heart of Thorns from our website or in-game store any time through July 31, 2015. If you take advantage of this refund and pre-purchase Guild Wars 2: Heart of Thorns, all of your current account progress will be kept intact. We’ll provide further details on when refunds will be processed in the next couple weeks as we set up this process.
ArenaNet then went even further by explaining the business model moving forward: each new expansion will include all prior content. So we got the character slot for veterans, refunds¹ for the people who bought the base game during the miscommunication period, and concrete details on how things will work in the future. You literally could not get a more reasonable response from a company. I am completely impressed.
Not impressed enough to reinstalled GW2 and pay $50 for an expansion, of course. But impressed nonetheless.
¹ I believe this is limited to those who bought direct from ArenaNet, and not those who bought from Amazon, etc.