Digital Resell, 2019 edition
In doing some research on my last article about digital reselling, I found this article talking about Robot Cache, a new storefront coming out in roundabout competition with Steam and Epic. The primary selling point of this store is… reselling. Specifically, you can resell digital games you purchase and get 25% of the cost back.
The gist of Robot Cache is that it’s a new store that uses a blockchain certificate as a form of DRM. That certificate allows the store to track individual copies of a game so they can be resold. The price is the same as a new copy—you’re really just selling a license to a digital good, so it’s never really “used”—and you get a 25 percent cut put on your credit card, while the publisher gets 70 percent and the store takes 5 percent.
“Used” copies up for sale are put into a queue alongside brand new ones and the sales alternate between new and used copies, so on some sales publishers will get 95%, and on others 70%, as long as there are players selling their games back. Crucially, Jacobson says, you can’t sell a game back in the first 90 days after release, when publishers make the most money.
The “used game sold at retail price” thing kind of threw me for a loop at first, but… no, actually, I’m still looped. I understand the concept that used goods are generally cheaper to account for diminished value, which is not entirely relevant with a digital game. I can also appreciate the obfuscation going on insofar as you never really buy explicitly “used” games on this new store, as the keys will be mixed together with new ones.
But it’s difficult to grok how all this works in practice. Is the resell basically guaranteed then? Or will it sit in a queue until enough licenses have been sold/resold? Are there mechanisms in place for banning users instead of revoking licenses? What happens when you go to resell and there’s a sale on the base game? Hell, that 90-day stipulation all but guarantees that the base game will be at a lower MSRP by the time you’d be eligible to sell your own copy.
What I do enjoy though, is the candor:
While Jacobson said Robot Cache’s goal isn’t to compete with Epic or Steam, it’s notably not a reseller like Humble or GreenmanGaming, selling Steam keys at reduced prices. To some extent it has to compete, because its games will be sold elsewhere, too, sometimes with superior features like the Steam Workshop’s mod support. But it does seem like out of the gate, Robot Cache will actually be more fully featured than Epic’s store with an SDK meant to replicate most of Steamworks’ major features, from multiplayer to chat to cloud saves.
I do not expect Robot Cache to succeed as a storefront. But I am hopeful that it will be enough of an agitator to possibly move the needle on digital resells in some small way.