Less Humble Bundle
Humble Bundle has released a new pricing structure and tacit plan to keep people subscribed:
Basically, if you are currently subscribed you are grandfathered into the same $12/month plan you have always had. The upswing is that there will be no more mystery: you will know exactly what games are on offer each month.
For everyone else, you get jacked. Well, relatively. At the $15/month subscription plan, you get to see all 10 games and pick 3 that you want. Or pay $20/month and get nine. Not sure if there will be 10 games on offer or just nine, given the Classic subscription. Neither scenario makes sense.
There are several very weird elements to this change, aside from the Netflix-esque price increase.
The biggest in my mind is… doesn’t this just directly compete with the normal Humble Bundles? For example, there is currently the Post-Modern bundle that includes 8 games that you can all buy for $15. Granted, $15 is only for the top tier game – you can opt for four games for just $1. I would have to assume that the Monthly bundle would not include the “lower tier” games in the offering, because that would be quite the slap in the face if you had to choose just 3 and only one was worth it. But with the mystery gone, are we really going to assume that every bundle is going to start including three (or more) high-tier games for one low price?
Even seeing all the choices gives me pause. So… we’ll be able to see all the choices ahead of time with ample opportunity to cancel/pause the subscription, right? So we’re really just deciding on whether to buy three games for $15 or nine games for $20? I know that technically the subscription has other benefits, e.g. 20% off store purchases and the like, but let’s be real here, that discount barely covers the immense risk you take by purchasing Steam keys from a retailer you cannot easily (at all?) refund through.
Supposedly you can pause even your Classic subscription if there is a dud month, but I have no particular faith that that will last more than a year. And if you accidentally cancel instead of pause every month, you get kicked out of the club and have to pay $8/month more than you did before. Nevermind how many subs HB will get from people wanting to be grandfathered in “just in case.”
None of this really matters in the abstract, I know. But it’s nevertheless fascinating seeing all the novel ways game companies/retailers come up with to part you with your hard-earned cash. Makes me wonder why gamers are such a special case when the rest of the world is still selling boxes.
Posted on October 21, 2019, in Commentary and tagged FOMO, Grandfathered In, Humble Bundle, Netflix, Novel Pricing Schemes. Bookmark the permalink. 1 Comment.
“Makes me wonder why gamers are such a special case when the rest of the world is still selling boxes.”
In this regard gaming is just ahead of the curve. TV is now ‘catching up’ with everyone having a monthly sub for service, and other industries either do this already (leasing a car vs buying, rent vs owning a house), or want to get there asap. Constant inflow of revenue > one-time sale. For consumers it can be a better deal if you do some legwork (change cars more often than every 7ish years and don’t drive 30k+ miles a year? Leasing is cheaper), or you pay more if you don’t do the legwork and that’s ok too (the lazy subsidizing the smart has always been ok with me).