Category Archives: Commentary

Subtraction Through Addition

One of the new features in Clash Royale are “Tournaments.” Indeed, Supercell believes Tournaments are so important as to rearrange the entire app UI around to feature them prominently. Which is wierd, consider Tournaments are about the most poorly designed thing I’ve seen in any game.

Just imagine this x100.

Even the premise is dumb. At the lowest level, someone offers to pay 500 gems to “host” a 50-man “local” tournament, 49 people join for free, and in this pool everyone plays as many games as possible within the allotted time. The winner of the tournament – which would ideally be the person who started it – will always get less cards than they would have otherwise by spending the gems in the shop. Perhaps the joy of creating all this free content for people should suffice, but I don’t anticipate this lasting long. Especially given the fact Supercell introduced a one-time achievement refunding the cost of the lowest-level tournament. Once that dries up… then what?

Part of the design of the tournaments was to reduce the ping issues by concentrating players in closer geographic regions. Which is okay, I guess. But how is that really a solution at all? The tournaments can last for X amount of time (hours or days), but you are of course limited to just the pool of players in the tournament. I haven’t had an issue finding games once in a tournament, but I don’t see how it is effective for, you know, everyone else.

And don’t even get me started on actually getting into these tournaments. There is a “search” interface that essentially brings up around 10 tournaments, and invariably they all show 50/50. Sprinkled throughout are 49/50 that get your hopes up for a second, before a series of rapid Join presses revealed that they are full. Hell, I saw a 1/200 tournament appear and apparently fill in the time it took my thumb to move half an inch. What moron designer thought this was a good design? Were these not play tested at all? Was there a particular reason why they did not include a “join next available tournament with X criteria” function?

Like I mentioned, I did indeed manage to get into one of the tournaments by some stroke of luck. And it was… okay. I do appreciate the idea that it uses a different ranking system than the outside game, so you are free to experiment more. Plus, since tournament rules are in effect, all the cards are more balanced – no more cheese like someone dropping a level 11 Royal Giant on your lane and calling it a day.

That said, the tournament absolutely encourages you to spam games. Your ranking is determined by trophies, and since you can take them from anybody, that means someone trying to sit on 1st place will soon find themselves slipping down if they don’t keep up. Which, I suppose is better than the alternative, unless you happen to be the highly ranked. For me, I got inside the top 10 after about four games and just sat on my rank with the knowledge that I either had to claw my way to 3rd+, or be fine with 8-10 free cards depending on how many people occilated. Iroically, as I stared at the screen deciding my next move, I actually gained a rank from someone else above me losing a game.

In any case, I find the tournament feature to be an overall net negative for a game in which my interest is already waning. My range in the regular ladder seems to fluctuate between 2800-3000, which means every win is an absolute struggle. Or would be, if I didn’t face people with the previously mentioned level 11 Royal Giants. Which, I guess, is the ladder system working as intended. But it is work, and sometimes ends up taking 30 minutes to get enough chests to last the entire day, even on vacation.

“So stop playing.”

Yeah, it might end up coming to that. Especially since Supercell seems inclined to make no changes to that godddamn Ice Wizard or the Royal Giant.

FFXIII

I’m about 8.5 hours into FFXIII. Does it get any better? Like at all?

I’ve mentioned before that my formal Final Fantasy days stopped with FFX-2. I had picked up FFXII, but given that I was playing the 2006 game on a 32″ TV nearly a decade later, I had firmly crossed the unfortunate obsolescence line. Playing FFXIII on PC however, is a different story.

It’s a very pretty game. It is also horribly, terribly boring.

I mean, so far, right? But I don’t think I’m going to make it. By all rights, I should have stopped playing four hours ago in tandem with my New Years resolution to stop playing unfun games. But this is the first actively unfun Final Fantasy that I’ve played. I keep thinking there is something I’m missing. Is there more than autoattacking and changing “paradigms” and getting punished for doing so in the post-battle score?

I dunno. Maybe I left the genre behind sometime in the last 10 years. Maybe the genre left me behind. Maybe there was some significant brain drain going on at Square Enix HQ. Maybe MMOs ruined normal (j)RPGs for me.

I just don’t know. If you’ve played it, let me know if it gets better. I’m at the beginning of Chapter 5 if that makes a difference. If things pick up, I’m willing to muscle through. If things do not… well, I can use the 59 GB space for other things.

On Trolling

Two years ago, I talked about countering toxicity via intentional game design. The example was Hearthstone, which continues to be relatively accessible and innocuous. Blizzard accomplished this by limiting non-friend player interaction to a handful of emotes. Granted, a whole new implicit language of BM (bad manners) has developed in the meantime, but there is both a timer attached to the emotes and, crucially, the ability to disable them from your opponent.

I bring this up for two reasons.

The first is that Supercell finally came out and addressed the rampant trolling emote spam that takes place in Clash Royale. And by rampant, I mean I get surprised when I do not see gloating emotes during a game. Supercell’s response? Trolling helps their bottom line:

The same principle – evoking strong emotions – is at the heart of why we’re not planning to implement a mute option. Emotes are loved by some and hated by others – even within the Clash Royale team! We believe these strong emotions are integral to the core of the game.

Clash Royale is not a single player game and shouldn’t feel like one. Emotes are an important reminder that you’re facing another human being – maybe they’re a nice guy, maybe they’re not – but there’s a person at the other end of the Arena and not a robot. You can communicate with them and they can respond, regardless of language or cultural barriers.

Given advancements in AI, it’s possible we’re already playing against robots.

Now, Supercell didn’t come out and say that this helps their bottom line, but… it does. Get spammed with emotes, get tilted, lose, then you buy a bunch of gems to unlock more shit. Or win against impossible odds, feel good, buy some gems. It’s all the same. Which is fine, whatever. But I still fail to see how adding the option, buried in the menus somewhere, to mute emotes automatically isn’t possible or would affect one goddamn thing other than the trolls.

The second reason I brought up Hearthstone is because, as I’ve mentioned before, Overwatch makes me salty. And what makes it worse is the direct communication feature between teams. Again, what possible good exists in letting Team A talk to Team B? Because what I mostly see is stuff like this:

Overwatch_Trolling

Absolutely useful features.

Honestly, this is downright mild in comparison to the “die in a fire” and worse from the earlier days of gaming. Or probably current days of gaming if you’re a woman and have a microphone.

But the more time passes, the less value I see in having much in the way of communication at all in these sort of games. In MMOs? Yes, of course, there is a need to build social bonds and such. Nobody is building anything with emotes in Clash Royale other than ulcers and kidney stones. Nor with chatting in Overwatch, really. So… why have them in these games? Habit alone?

Unless, of course, your business model is based on exploitative psychology.

Reminder: Big numbers are big

Minecraft has sold over 100 million copies. In 2016, the average rate of new sales was 53,000 per day. That’s… pretty big. Here is part of the infographic Mojang posted:

MinecraftSales

Holy mobile revolution, Batman!

The above infographic really surprised me though, for several reasons. As I pointed out in January of last year, the Minecraft stats we had circa June 2014 were the following:

  • PC/Mac: 15 Million
  • 360: 12 Million
  • PS3: 3 Million
  • iOS/Android (Pocket Edition): 16.5 Million

But look at the infographic again. Actual PC sales of Minecraft is just a small fraction of total sales, which was the trend we saw already happening in 2014. If you average the PC sales together, you only get about 23% of total. Which, if you math it out, means PC/MAC sales have been ~9,577,735 in the last two years (106,859,714 * 0.23 – 15,000,000). Or roughly 13,120 sales per day on PC.

The reason I bring this up is due to a recent post by SynCaine. His thesis is:

The bigger point here though, as it relates to MMOs, is that this is a very important date point related to the “Everyone who wanted to play WoW already has it” talking point and how it relates to the failures of the game from WotLK and beyond. Minecraft has a much larger user base than WoW, yet it’s still attracting a horde of new players daily, so why do some people think WoW is a special snowflake and had/has tapped out the market?

In other words, “how can market saturation exist if Minecraft is still doing so well?”

Wilhelm deconstructs the argument pretty thoroughly already, but I wanted to spend a moment, again, to remind people about big numbers. Specifically, the extremely likely chance that WoW is selling more copies per day than Minecraft is on PC. Yes, even now, in the nadir of Warlords.

The two questions you need to ask yourself are 1) what is WoW’s current population, and 2) what is its churn rate (i.e. percent of players that cycle out per month). Historically, the churn rate of WoW was 5%. Is it higher now? Probably. So, to throw out two numbers, let’s assume that WoW is holding steady at 5.5 million subs at a 10% churn rate. That means WoW needs to sell 18,333 new subscriptions a day, just to keep pace.

WoW is losing subscribers these days, of course. Since the numbers are no longer being reported, we may never know how many. But let’s do some sanity checks. The last reported sub number was 5.5 million in September 2015. As already noted, maintaining that number would require 18,333 new subs a day. But WoW probably isn’t maintaining anything – it’s losing customers. Rather than be arbitrary, let’s assume it’s “only” getting something like, oh, 13,120/day.

18,333 – 13,120 = 5,213 * 30 * 9 = 1,407,510

Do you believe WoW is currently at ~4.1 million subs or less? If not, hey, it’s still selling more boxes daily than Minecraft on PC.

In the comments to his post, SynCaine pointed out that since WoW is in decline, we can’t actually say that 100% of the churn are new players coming in. Er… okay. That’s not how churn (or reality) works, but let’s roll with that. What is the population at then? The same 4 million-some? Zero new players and 1.4 million vets burning out in the last 9 months? That’s an average of 156,390 per month, which equals a churn rate between 2.8-3.8%. Meaning this dead period of Warlords retains players better than vanilla or TBC ever did.

Granted, the reality is probably somewhere inbetween there. Still, big numbers are big.

Is Fandom is Broken?

No. The answer to a question in a headline is always no.

I was made aware of the “Fandom is Broken” article from a Twitter push notification, which immediately reminded me that I should really delete the app. Then I read the article. Which starts off with, of all things, a “lesson” from the Mass Effect 3 ending debacle.

“This isn’t really a new thing – way back in 2012 I named Annie Wilkes the Patron Saint of Fandom after the childish, ridiculous uproar over the ending of Mass Effect 3. What I couldn’t have known in 2012 was that the Mass Effect uprising was just a preview of the main event; that tantrum happened under the auspices of being a ‘consumer revolt,’ which would be the same kind of language behind which terrorist hate group GamerGate still hides. And in the years since Mass Effect 3 it seems as if the crazy has been ramping up, and as the wall dividing creators and fans gets ever thinner with each new social media platform the number of voices being raised has grown.

The article gets worse from there, with a meandering diatribe vaguely conflating consumer entitlement with the rise (?) of Twitter death threats to game/movie/etc creators. But by far, the most puzzling element of the article is this part:

The corporatized nature of the stories we consume has led fans – already having a hard time understanding the idea of an artist’s vision – to assume almost total ownership of the stuff they love. And I use that word ownership in a very specific sense – these people see themselves as consumers as much as they see themselves as fans. This is what the “Retake Mass Effect” movement was foreshadowing. They see these stories as products.

Wut.

Of course these games/movies/books have been products. They have always been products. If there has ever been an inflection point at which “artistic vision” meant anything, it died the moment the creator cared about the people who consumed the art at all. Focus groups? PR departments? Franchise opportunities? All of that calls into question “artistic vision,” decades (if not centuries) before Twitter ever became a thing.

And, really, let me take a moment to say how much of a bullshit weasel-word “artistic vision” is to begin with. It conjures into being a sacrosanct defense that apparently renders the artist immune to criticism or critique. One should not point out the many plotholes of the original Mass Effect 3 ending, because apparently the half-assed nature of it was intended. And how do we know it was intended? Because the artist released it like that. So, ispo facto, that’s the vision. If you think it’s bad or could have been better, you’re entitled!

When Bioware released the expanded endings, however, that apparently isn’t “artistic vision,” so tainted was it by the unruly demands of the unwashed masses. Or maybe Bioware was just embarrassed enough from being called out on their bullshit and decided to finish what they started. Or maybe Bioware was just concerned about future Mass Effect: Andromeda sales.

That there is the rub, of course. Fans are more connected to creators these days not because of the means and mediums, but because the creators make themselves more available. And why do they do that? Because they want that feedback, they want to foster that investment, because they want to stoke the engines of the hype train to ever greater levels. Sometimes that works. Sometimes that doesn’t, as the creators of No Man’s Sky are seeing, as the hype train is late pulling into the station.

In any case, it is regrettable that death threats are being thrown about. Nobody really deserves those, and anyone who sends them should be punished accordingly. But… they are also largely unavoidable these days. If 99.99% of a given, million-strong fandom are perfectly rational people, that still means there are 100 people spewing bile directly into your Inbox. Which is a lot of people! And as long as Twitter continues being a platform basically dedicated to consequence-free instant abuse, I don’t know what the solution is.

I can tell you what isn’t the problem is though. It’s not the fandom.

Overwatch’s Mark-Hitting

There is an interesting post up over at MMOBro asking whether or not Overwatch is missing the mark. The conclusion Tyler comes to is this:

For what it is, Overwatch is a solid game. The core gameplay is strong, the art is fantastic, and the action is plentiful. But it is an incredibly narrow game. It’s a fantastic experience for those who crave intense, high octane competitive play, but very unwelcoming for everyone else.

Having spent the last week playing Overwatch 2-5 hours a day, I am inclined to agree.

Most of the criticisms brought up by Tyler are legit. While single-player campaigns in games like COD and Battlefield are generally superfluous, they are value propositions and used extensively to sell boxes via commercials. Blizzard appears to be treating Overwatch more like a MOBA in the sense that they are crafting a lore-rich story and intricate characters that have nothing at all to do with the game itself. Or maybe the straight Team Fortress 2 comparison is more apt.

Regardless, it does feel a bit jarring to have all these production values without a production.

Overwatch_Tunnel

Probably my favorite place in all the maps.

Also, it is very much true that Overwatch is not a particularly welcoming game. The average Time-To-Kill varies, but it very often can be “Instantly.” Junkrat and Reaper can often kill 3+ people practically out of nowhere with their Ultimates, which is kind of a big deal in 6v6 matches.

Indeed, the team size is small enough that a skilled veteran can often single-handedly lock down a match by themselves or a complete noob on your side can result in a demoralizing, grinding loss in an otherwise even match. I’m not sure what kind of matchmaking Blizzard had active during the Beta (assuming they had anything at all), but it didn’t seem to be working that well. The fact that the teams stay the same from match to match (there is no team shuffling) just encourages people to bail to try and find a different server with the possibility of a better team, which just increases the queues for everyone.

Having said that… this is technically still beta. One of the criticisms from Tyler was:

That in and of itself is not necessarily a problem, but there’s nothing else to the game. Blizzard has repeatedly shot down the idea of offering any other game modes.

This is not entirely true.

In fact, if there is contrary info out there, I’d like to know where, because Kaplan has said this:

Yes. The version you are playing now is what will go live at launch (there will be some bug fixes etc…). We also have Competitive Play, which was a feature that was live in Closed Beta. We removed it from Open Beta because we received a ton of great feedback on how to improve the system. We had a tough choice. It would have been awesome to have the feature in for Open Beta and Launch. But we felt like we could really improve on some things so we opted to have the feature come out shortly after launch. We’re hoping that our efforts in the Closed Beta to try to get things done quickly and at high quality aren’t lost on our community — but we also never want to sacrifice the quality of the game by putting something live that isn’t up to our standards.

We’re also working on a TON of post-launch features and content. It’s going to be a pretty amazing summer…

Indeed, Overwatch has borrowed Hearthstone’s Brawl mechanic in which there is a weekly mode with “crazy” new rules. This past week it was random hero selection upon death, and the ability to switch heroes disabled. Not only was this a brilliant, relatively stress-free way to experience characters you might feel bad for picking in a normal match, if Hearthstone is any indication, it is also a test-bed for future mechanics.

Just think about how much live data Blizzard could pull from any given match, in terms of whether stacking three Roadhogs was effective given X or Y factors. Seems dumb now, but maybe that very thing will inform a future, more robust AI for bots down the road. Or when the Brawl from before was normal Overwatch but 75% shorter cooldowns.

Far-fetched? You be the judge:

Hearthstone_Shadowcaster.jpg

Playtesters and didn’t even know it.

So, in the final before-launch analysis, I conclude that… Overwatch is fun. I wish I was playing it right now. Assuming that Blizzard fixes the matchmaking and horrible DC experiences, it will absolutely become a part of my “I don’t know what to play right now” rotation. You can easily get four matches done in 30 minutes, which starts to make you wonder if Blizzard’s master plan (assuming there is one) is to fill in the holes in WoW’s design with other games. Waiting for dungeon queue? Play some Overwatch. Which is absolutely easier to jump in and out of than Hearthstone or Heroes of the Storm.

However, much in the way that raiding isn’t for everyone, neither is Overwatch. If you are John Q Casual, there isn’t much for you to do (at the moment). The scope of the Battlefield series is such that you could always tag along a squad as a medic or supply guy and generally not be nuisance while rendering material assistance to your team. In Overwatch? You’re a straight liability, even if you are a healer. Especially if you are a healer. Because the better players might assume you’re competent and not pull a healer themselves.

So as I mentioned before, I agree with Tyler. If you’re looking for quick bursts of kinda frustrating, often amusing FPS action, Overwatch is pretty damn good. Just make sure that is what you’re looking for before you throw down $40/$60.

Wrath Gained More than Vanilla

One of the perennial WoW criticisms from certain sectors was that Wrath started strangling the goose that laid the golden eggs. “WoW grew in vanilla and TBC, stalled out in Wrath, then declined thereafter. Clearly New Blizzard with its LFD, welfare badges, etc, was at fault.” We already know the New Blizzard dichotomy is fiction, at least in terms of Wrath itself, but a recent debate with SynCaine resulted in an unexpected discovery:

Wrath gained more subs on average than during vanilla, and was on par with TBC.

Technically, this is all supposition. But just follow me for a bit. First, here is one of my older WoW graphs that I augmented from MMOData (RIP):

WoW-Subs

From that, we can clearly see the plateau into Wrath. The missing puzzle piece though, is something I brought up before in a different context: churn.  Churn is the natural loss of players for a myriad of reasons. Perhaps they no longer have time. Perhaps they lost their job. Perhaps they died. It doesn’t particularly matter why they left, they just do. Consistently. To the tune of roughly 5% per month for MMOs. Here are two quotes:

“Even a good game churns 5 percent of its users out every month,” says Gaffney. “That means every 20 months you’ve churned out your whole user base.” If you have one friend who still plays an MMO, that means you might have 10 friends who used to play that MMO.

And this one:

In a new analyst note, Mike Hickey from Janco Partners has been examining Blizzard’s World Of Warcraft success in light of the Activision/Blizzard merger, suggesting average monthly WoW revenue in “the low teens” per user, and a churn rate as low as 4-5% per month.

That second quote is in reference to WoW circa 2007, for the record.

So now let’s go back and look at that graph with an understanding that 5% of the population leaves every month. For ease, let’s just look at WoW West, which includes the US and European subs. It remains steady at around 5.125 million from 2009-2010. Assuming a 5% churn rate, that means 256,250 new subs had to be gained every month (on average) just to keep steady.

Now, let’s look at… well, any other year. 2005-2006, when the WoW phenomenon took off? WoW went from 500k to 2.5 million subs in the West, meaning that it had to maintain the 500k it already had and gain a total of 2 million more. 500k * 0.05 + 2m / 12 = 191,667 subs per month. In other words, vanilla gained new subs at a 25% slower rate that year than Wrath.

The next year (2006-2007) was 2.5m * 0.05 + 1m / 12 = 208,334. Again, almost 20% less.

It is not until the 2007-2008 release of TBC that we see Wrath being overtaken: 3.5m * 0.05 + 1m / 12 =  258,334. The difference there is… 2,084, or 0.8%. Basically a rounding error.  The last year of TBC is a bit sketchy depending on how you want to interpret that final tick on the graph. If it’s 4.9 million, then TBC gained the same 2,084 number more. If it’s any less, Wrath wins.

If you want to follow the global population line instead, the figures come out as follows:

  • 2005-2006 = +537,500
  • 2006-2007 = +477,084
  • 2007-2008 = +562,500
  • 2008-2009 = +625,000
  • 2009-2010 = +575,000 (<—Wrath)

If you want to look at an MMO-Champion graph instead, here you go:

WoW_Subs_11022015

Pump the brakes, kid.

The graph is less helpful numbers-wise, but it shows the sub consistency throughout Wrath.

Now it’s entirely possible there is a better way to mathematically model this information. Hell, I may even have made a calculation error somewhere. If so, feel free to correct me. But it’s a simple fact that if WoW had a 5% churn rate through Wrath, then a “plateau” really means 575k-600k new subs a month  worldwide were gained to replace them. It’s not a small amount. And it gets even bigger if we start thinking about 6% churn or more. You know, because the expansion was so bad.

So whatever you want to say about Wrath, go ahead. Fact remains it got more new players per month than vanilla.

Vanilla Challenge

With all the talk about private vanilla servers and the ease in which they are logged onto, I had an idea for some gonzo journalism. “I’ll join one and document my experiences!” Then I remembered something: a whole lot of the vanilla (and TBC) experience was utter garbage. Take paladins, for example. Just… the entire class.

SynCaine doesn’t see this as a possible problem:

I know you didn’t play WoW in vanilla, but do you honestly think some minor class issues (you are talking to someone who did the plaguelands rep grind using a raid spec tank) would have that big an impact on what is overall far superior content and design?

Uh… yes? The paladin experience was unremitting garbage on into TBC when I started, and by all accounts vanilla was worse. But, hey, that is clearly not going to impact the amazing 2004 design. Despite, you know, having to interact with everything through the prism of said garbage class design and moment-to-moment gameplay.

Amusingly, what we know from Nostalrius is that almost 25% of all characters on their two servers were Warriors. The Warrior/Rogue/Mage trifecta was nearly half. Three guesses as to which classes were on top back in the day.

Classes.JPG

Hmm.

But why speculate on these vanilla issues when we can pontificate? Put your money time where your mouth is, and roll a paladin on a private server now! Or a druid. Or a shaman. And don’t heal in dungeons or at the endgame. Nobody cares what sort of nonsense you put up with in 2004, what matters is the nonsense you are willing to put up with (and potentially pay $15/month for) today.

I’m thinking about doing so myself, despite my New Year’s resolution, and despite the fact that we all know what is going to happen. It will be awful because it is objectively awful if you are not zen meditating inbetween mob pulls. Vanilla was probably popular back in the day because it was the least painful entry into a nascent, virtual world filled with co-dependency mechanics to ensure you made internet friends. Which was great if you needed some, but I’m full up these days, thanks.

You know what, though? Fuck it. Let’s wreck this train.

VanillaWoW.JPG

Don’t say I never did anything for you.

 

Pirate Communities

Another aspect of the Nostalrius news that caught my interest was the non-stop mentioning of the tight-knit community. “I made so many friends in the span of a month than i did in retail over 2 years” I have no doubt that this was a true experience for this random internet denizen, but perhaps not for the reasons he/she thinks.

If you played on Nostalrius, you automatically had a whole lot in common with everyone you happened to encounter. One, you’re all filthy pirates. Two, you’re capable and willing to download cracked versions of MMOs and play them. Three, you are extremely invested in the vanilla WoW experience. And fourth, you are a member of a self-perceived persecuted group: one that Blizzard doesn’t cater to any longer.

There was a brief, dumb period of my life where I was a smoker. I’m an unabashed introvert, but there was literally nowhere I could go and not have a pleasant smoke-break conversation with whomever was outside the back door of whatever establishment I was visiting. “Do you have a light?” “How about that weather, eh?” “Hear about that new anti-smoking bill?” There was an instant connection due to shared circumstances with someone I would likely have nothing else in common with. It wasn’t much, but it was a start.

Two random people playing WoW have one thing in common: they play WoW. That’s not much more to go on than encountering a random stranger walking around your city of residence. Private servers though? You are practically co-conspirators just for logging in. There is an instant sense of camaraderie which facilitates connections.

A lot of the “community” discussion focuses on all the missteps that Blizzard took in destroying said communities. Cross-server BGs. LFD. Phasing. And so on. Well… okay, fine. But my question to you would be this: do you think an MMO with nearly 100 times more players than Nostalrius would have had the same community feeling in 2016 as it was back in pre-Facebook 2005, minus the subterfuge?

I suppose my point here is that while the “Nostalrius effect” is real, it is not as particularly a damning indictment of current WoW as it is being trotted out. WoW has significant problems for sure, but just wait a while. The more people unsubscribe, the more of a community will develop amongst the remainder. Because population is the antithesis to community.

Goose and Gander

In a surprisingly hot-topic twist, the internet was awash in reactions last week to Blizzard shutting down a vanilla private server. While the bloggers had the right idea, various random commenters had a much different reaction. The mental gymnastics are on point:

I don’t think you quite understand how this works. nothing is being stolen, absolutely nothing. Vanilla WoW cannot be purchased or played anymore.

here’s another scenario for you. lets say for instance you want to play one of the old Battlefield games like 1942 or Battlefield 2. you can’t though. you know why you can’t? the Gamespy servers got shut down. so if you wanted to play one of those games online how would you do it? well you could organize a LAN party but you’d need atleast 16 people with 16 gaming PCs all in the same place but good luck trying to make that happen.

the other way to do it would be to find a dedicated group of fans that are modders. they reverse engineer the code, they write new code that allows anybody to host servers for the game in question. put that code out on the internet as a mod. then people start hosting servers for this 14 year old game. EA loses nothing in this process because they aren’t supporting the game anyway.

this is what this group was doing with WoW. Activision wasn’t losing anything by these people playing Vanilla WoW.

I mean, let’s be real here. Blizzard/EA/whoever owns the IP, and gets final legal say with how it is utilized. That’s what copyright means. If they want to sit on an unsupported franchise and let it rot, that is their right. You can make some sort of moral “abandonware” or “historical preservation” argument, but again, the law is pretty clear here. Whether or not Blizzard is losing anything by letting others pirate their material is besides the point.

Now, if you’re fine with being a pirate, that’s all right with me.

The owners/employees of Nostalrius had an AMA on Reddit earlier, and they described the costs involved with running the server: $500-$1000/month for server/bandwidth costs. For ~150,000 active accounts (defined by at least one log-in event in the last 10 days). Which really confirms how and why there are so many zombie MMOs still shambling about, i.e. it’s apparently super cheap to run. You know, minus the employee wages, of which none were paid in this scenario, even though they apparently committed 20-30 hours a week on top of their day jobs.

It is debatable how much money Blizzard is “leaving on the table” in this scenario though. 150,000 active users on a private WoW server is larger than most actual MMOs on the market currently. Crucially, however, these were all F2P users – how many would convert to $15/month customers is a matter of debate. If 10% converted, that’d still be roughly a quarter million a month. That’s enough to pay 44 people’s $60k salaries per year with some left over. Assuming that they even needed 44 full-time people to shepherd over legacy code.

The problem is opportunity cost. And marketing/messaging. Blizzard could probably make money off of legacy servers… but would it be more money than they could by spending that human capital elsewhere? As someone with less than zero interest in vanilla WoW, I know that I would prefer those 44 full-time people doing something more useful, like staunching the +150k subscriber bleeding every quarter from WoW Prime. When was the last time new content was released again?

Releasing and maintaining legacy servers would be the equivalent of Blizzard rooting around in the couch for spare change while the house burns down around them. Which it is.