Is something you never experience special to you?
Is something you experience only special when few other people experience it?
I have seen a lot of praise for ArenaNet’s one-time Halloween event. I cannot be sure whether said praise is coming from the same individuals that lament the obsolescence of last year’s raids, but nevermind. ArenaNet’s tortured logic is pretty well deconstructed elsewhere, so let us set that aside as well. What I am curious about is this fanciful notion that it is a good use of designer manpower to specifically construct one-off events.
To me, it’s redundant.
When I think about one-off content, I remember back to the plague event that lead into Wrath’s release. Players could get infected, eventually turn into zombies, and the go infect other players. The griefing in Shat was immense. As paladins, a friend and I decided to roleplay/grief the players actually trying to infect themselves and/or start those zombie raids against Stormwind. Never before has someone raged so hard at being targeted with Cleanse. “The power of the Light compels you!” Turn Evil was also liberally applied. Around this same time, there was a special boss in Kara that dropped the Arcanite Ripper, and I believe there was only the one reset where it was available. In any case, I was the only person to get it in my guild. I busted it out pretty regularly all the way up until I unsubbed.
Here’s the thing though: how different was any of that from, say, completing Ulduar when it was current?
The Wrath lead-up event was fun because it was fun, not because it was never going to happen again. Similarly, it would not bother me one iota if the Arcanite Ripper was mailed to every player that logged in once in the last four years – nor, incidentally, does it bother me that the Arcanite Ripper is now on the Black Market AH. In many ways, I consider Ulduar (or any raid) to be more “rare,” because while these places still exist, it will never been the same as when it was newly released. Even if Ulduar was still relevant to current endgame progression somehow, it would not be the same as it was when it was new.
It is not the item or the event that matters, it is the zeitgeist. And the people. ArenaNet could have looped the Mad King event like they loop everything else and it still would have been exactly as meaningful for those first players as it is now. Every moment is a one-time event. Ergo, I see little reason to layer artificial scarcity on top of temporal scarcity. The devs could have safely shared their work with a wider audience with no lack of impact to anyone worth caring about.
But, whatever. If you consider content you never see as content, then GW2 has enough content to keep you busy for quite some time.