I kind of glossed over it amongst all the other WoW news, but let’s talk about Dungeon Finder, aka LFD.
Wrath of the Lich King Classic is coming. What is being intentionally left out is the Dungeon Finder, a feature that debuted at the tail-end of the expansion. According to Brian Birmingham, this was done for reasons:
“We know that the Classic audience is more interested in long-term social engagement, that feeling that comes from reaching out to people, talking to them about how you’re going to group, trying to coordinate, who’s going to do what role walking to the dungeon together, trying to figure out how you’re going to get to the dungeon, who’s going to summon, maybe run into a PVP fight on the way,” Birmingham says. “And then you finally get in there and you have friends that stick together with you.”
Did anyone read that paragraph and actually go “Yeah, that’s exactly what was missing in my life”?
I do not necessarily want to get into the semantic fight of what is Classic and what is not – Blizzard has tinkered with the formula of what is “classic” from the very beginning, and it’s a fool’s errand besides. But I do feel like this decision and the reasoning behind it is firmly in the “tail wagging the dog” territory. Which is funny, considering the lengths the retail WoW devs go to to specifically ignore player feedback on their many disastrous designs. Perhaps the Classic devs are more acutely aware of the temporary nature of their work if that playerbase evaporates.
That said, Dungeon Finder is indeed a conundrum. As Wilhelm succinctly puts it:
I have been down the “where does classic end?” path before, but I think you could make a very strong argument that Dungeon Finder is the dividing line between “classic” and “modern” World of Warcraft. Yes, Cataclysm changed the world, making Azeroth a different place, but Dungeon Finder changed how we played.
I will agree that Dungeon Finder is the bright red line between when classical WoW turned into retail.
Or to put it a different way: Dungeon Finder represented the democratization of WoW.
I did not start playing in vanilla, but I experienced the full depths of despair that was pugging in TBC and early Wrath. What is missing from the Brian Birmingham quote above is the 40+ minutes you spent in Trade Chat forming a group, the next 15 getting everyone through the door (“I was waiting for a summon” “Oops, I left my reagents back in the bank”), and finally having the entire run ended abruptly when someone left or got fed up. Back in 2008 burning two hours to maybe finish one heroic dungeon was okay. It certainly wasn’t going to continue being fine for long either way though.
Maybe that wasn’t your experience. Maybe you were privileged enough to have joined the game with IRL friends, or got a guild invite at the right time and place to meet people willing to routinely run dungeons with you. In which case… the Dungeon Finder should not have negatively impacted you at all. The only people it would have “hit” would have been GearScore tryhards lording over Trade Chat, or perhaps extroverts looking to hook up with randos. Thing is, both of those types would be just at home in a guild anyway. So again, no loss.
Dungeon Finder opened up the game to solo players. WoW has always had a reputation as being solo-friendly compared to its peers, but within the game itself there was a rather abrupt progression stopping point at the level cap. You could grind reputation dailies for blue gear and… that’s it. It’s fine to say that MMOs are better with friends, and to encourage the fostering of friendships within the game, but this was all stick. It also made for some questionable design considerations when 80% of the design effort went into content that only 20% of the playerbase ever saw.
Did Dungeon Finder affect WoW culture? Sure… in a roundabout way. You cannot exactly type “GOGOGO” in a hand-picked TBC pug nor can operate in radio silence the entire time. And it is certainly true success rates of Dungeon Finder groups is dependent on the difficulty of the content in question, thereby putting downward pressure on (default) dungeon difficulty. See: the Cataclysm LFD Disaster. But as the esteemed Rob Pardo said back when Dungeon Finder was released:
The other piece is that the WoW playerbase is becoming more casual over time. People who were hardcore into MMOs, they joined us first, but the people we’re acquiring over the years are casual. They heard about the game from a friend of a friend, and maybe it’s their first MMO – maybe it’s their first game. The game has to evolve to match the current player.
This was from the lead designer of vanilla and TBC, not some random intern or junior B Team dev. And this was from when Dungeon Finder was first released, so it wasn’t that it caused the playerbase to become more casual over time. Rob Pardo actually went on to say: “To be completely honest, [the Looking For Group tool] is a feature I wanted in the game when we launched the game.” Dungeon Finder was not an accident, it was not a concession to some casual boogieman. It was intentional! Which makes its removal from Wrath Classic such a contortion. What is trying to be preserved technically never existed. This is a do-over attempt with a self-selected group of purists. Which is cute – I hope Blizzard eventually releases dungeon completion rates.
Perhaps the devs did come to regret the Dungeon Finder inclusion and/or unintentional consequences over time. Certainly they felt that way about flying as the years went on. But warts and all, the Dungeon Finder saved WoW for me and presumably millions of others. What was “lost” was never really desired by me in the first place, e.g. ingratiating oneself to strangers to complete a 20-minute dungeon for badge loot. If you want a static group and a sense of accomplishment, join a guild and raid something. Opposition to Dungeon Finder is even less rational these days as the devs have included scaling Mythic difficulty to dungeons for several expansions. Hard group content never went away.
The only thing that did disappear is the dependency on social networking skills… for low-tier group content. If your guild/friend group fell apart because everyone could now get their dungeon needs met with anonymous strangers, chances are that the “bonds” were not quite as strong as you perceived. Sorry, champ: if they really wanted to play with you, they would be playing with you.
Ultimately, I suppose we will just have to see how this all plays out. Maybe the Classic community will love spamming LFG and/or Trade chat to fill the Pit of Saron group for the 50th time. My guess is that Blizzard will end up putting in Dungeon Finder by the time ICC is released, or else they are really going to need to tinker with the badge and loot economy.
Has there been a more well-received or better designed expansion launch event in WoW?
Or, hell, any MMO?
Top to bottom, the Legion invasions have been amazing. I mean, yeah, Blizzard is essentially bribing everyone with loads of free XP to avoid slogging through the content in their own game. That’s the thing though: everyone is involved. Leveling alts? Get in there and gain 1.5 levels per Invasion. Already at max level? Get chests of raid-worthy loot. Already geared out? Have some lucrative toys to sell or appearances to unlock.
All of this is fairly unprecedented. Hell, I had to go back and look up what the prior pre-launch events even were. The last notable one was the Scourge invasion back before Wrath. Sure, that was fun for a time – I still remember actually role-playing a paladin as I griefed players trying to turn into undead (by Cleansing them) and/or releasing their shackled souls once they turned. What of the others? An Elemental Invasion for Cataclysm was just a convenient way to stock up on, erm, elementals. Mists was… Theramore scenario? I still haven’t seen that in-game, and I’m not even sure I can. Then there was some max-level Iron Horde nonsense for Warlords, yeah?
In any case, this current one is currently the new bar, IMO. It involves players of all levels, and provides incentives to players of all gear levels.
One of the perennial WoW criticisms from certain sectors was that Wrath started strangling the goose that laid the golden eggs. “WoW grew in vanilla and TBC, stalled out in Wrath, then declined thereafter. Clearly New Blizzard with its LFD, welfare badges, etc, was at fault.” We already know the New Blizzard dichotomy is fiction, at least in terms of Wrath itself, but a recent debate with SynCaine resulted in an unexpected discovery:
Wrath gained more subs on average than during vanilla, and was on par with TBC.
Technically, this is all supposition. But just follow me for a bit. First, here is one of my older WoW graphs that I augmented from MMOData (RIP):
From that, we can clearly see the plateau into Wrath. The missing puzzle piece though, is something I brought up before in a different context: churn. Churn is the natural loss of players for a myriad of reasons. Perhaps they no longer have time. Perhaps they lost their job. Perhaps they died. It doesn’t particularly matter why they left, they just do. Consistently. To the tune of roughly 5% per month for MMOs. Here are two quotes:
“Even a good game churns 5 percent of its users out every month,” says Gaffney. “That means every 20 months you’ve churned out your whole user base.” If you have one friend who still plays an MMO, that means you might have 10 friends who used to play that MMO.
In a new analyst note, Mike Hickey from Janco Partners has been examining Blizzard’s World Of Warcraft success in light of the Activision/Blizzard merger, suggesting average monthly WoW revenue in “the low teens” per user, and a churn rate as low as 4-5% per month.
That second quote is in reference to WoW circa 2007, for the record.
So now let’s go back and look at that graph with an understanding that 5% of the population leaves every month. For ease, let’s just look at WoW West, which includes the US and European subs. It remains steady at around 5.125 million from 2009-2010. Assuming a 5% churn rate, that means 256,250 new subs had to be gained every month (on average) just to keep steady.
Now, let’s look at… well, any other year. 2005-2006, when the WoW phenomenon took off? WoW went from 500k to 2.5 million subs in the West, meaning that it had to maintain the 500k it already had and gain a total of 2 million more. 500k * 0.05 + 2m / 12 = 191,667 subs per month. In other words, vanilla gained new subs at a 25% slower rate that year than Wrath.
The next year (2006-2007) was 2.5m * 0.05 + 1m / 12 = 208,334. Again, almost 20% less.
It is not until the 2007-2008 release of TBC that we see Wrath being overtaken: 3.5m * 0.05 + 1m / 12 = 258,334. The difference there is… 2,084, or 0.8%. Basically a rounding error. The last year of TBC is a bit sketchy depending on how you want to interpret that final tick on the graph. If it’s 4.9 million, then TBC gained the same 2,084 number more. If it’s any less, Wrath wins.
If you want to follow the global population line instead, the figures come out as follows:
- 2005-2006 = +537,500
- 2006-2007 = +477,084
- 2007-2008 = +562,500
- 2008-2009 = +625,000
- 2009-2010 = +575,000 (<—Wrath)
If you want to look at an MMO-Champion graph instead, here you go:
The graph is less helpful numbers-wise, but it shows the sub consistency throughout Wrath.
Now it’s entirely possible there is a better way to mathematically model this information. Hell, I may even have made a calculation error somewhere. If so, feel free to correct me. But it’s a simple fact that if WoW had a 5% churn rate through Wrath, then a “plateau” really means 575k-600k new subs a month worldwide were gained to replace them. It’s not a small amount. And it gets even bigger if we start thinking about 6% churn or more. You know, because the expansion was so bad.
So whatever you want to say about Wrath, go ahead. Fact remains it got more new players per month than vanilla.
I first heard about Blizzard’s decision to not release any new 5-man dungeons this expansion from The Grumpy Elf, and confirmed from this post on MMO-Champion. The interview itself is written in Foreigner, so I will just have to take the translation at face value.
On many levels, Blizzard’s decision makes sense. The revamped ZA and ZG heroics in Cataclysm were (true to title) a disaster, reducing entire tiers of content down to all trolls, all the time. New 5-mans were handled a bit better back in Wrath when integrated into the normal rotation, but even then you could experience wild swings in difficulty depending on whether you got Gundrak or Halls of Reflection (shudder).
Had Blizzard released new 5-mans in Mists, it could have shaken out in only two ways. One: the dungeon(s) still dropped 463 gear, at which point it would be largely irrelevant to everyone. Or, two: it released 476 or higher gear, and now nobody wants to run the obsoleted dungeons again (assuming they wanted to in the first place). And besides, in a world with LFR, there is little reason to double-down on raid catch-up mechanisms, right?
On the other hand… does this not strike anyone as profoundly lazy?
Let it sink in. There will be no new dungeons in 5.3, nor 5.4, nor a potential 5.5. There will be hundreds more garbage daily quests in which the writers don’t even bother papering over the naked time-sinking, of course. Will anyone still be doing Shieldwall dailies in 5.3? Or even in this patch, for that matter? Is all that “content” being obsoleted worse than a 5-man? There are a lot of in-game cinematics and lore going on in Krasarang Wilds, after all. It strikes me as odd that your dailies change from patch to patch, but the daily dungeons never will.
Then, I start thinking about the existence of 5-man dungeons to begin with. Why have them at all? Scenarios offer 50 Valor now (compared to 80 from LFG). And, most importantly, offer DPS players an instant queue. If LFR has replaced heroic dungeons as a raid catch-up mechanism, have Scenarios not usurped dungeons by the same token? The only thing holding Scenarios back is the asinine reward mechanism in the form of a random-stat blue item from the box (when it isn’t empty). Seriously, I got a 2H agility axe yesterday. Neither druids nor monks can use axes, so it amounts to wand with strength on it.
Simply migrate all heroic dungeon gear to the random Scenario box, bump the Valor a bit, and now you never have to fashion another 5-man again.
Indeed, from the same interview I referenced before, this paraphrasing emerged:
More scenarios are coming in future patches. We may see very challenging three player scenarios with pretty good rewards.
Speaking of Strength wands, my thoughts then drifted to tank gear. Why should it exist? Blizzard came oh so very close to obsoleting all tanking gear this expansion, probably by accident. Indeed, up until the 5.2 changes, Dodge and Parry were the two worst stats for a Protection paladin. The two worst! For a tank! Since it seems “active mitigation” is here to stay, why not simply go all the way? Critical Strike rating is the only thing that marks something as being “for DPS only,” and it is a simple enough thing to add a passive to tanks where critical hits procs a Dodge buff or something. While there might be an increased competition for gear between tanks and DPS… oh wait, individual loot. Problem solved. And if necessary, Blizzard could keep the gem/enchanting situation the same, so that a tank in full DPS gear could gem for Stamina or whatever to differentiate himself/herself.
I am not trying to craft a reductio ad absurdum here. I am just asking what the actual point of 5-man content is supposed to be under this new “build some once and done” paradigm. Are they necessary for anything anymore? “Practice for raiding?” I don’t know if anyone would agree that they have such an effect, if they ever did. Group content is handled by Scenarios or daily island hellholes stuffed with overlapping elite mobs. Dungeons are almost quaint these days, vestigial relics propped up only by their rewards. If Scenarios offed 80 Valor, would anyone run dungeons? What if the box at the end dropped spec-appropriate gear from the dungeons?
This is how close we are: mere inches. The slightest of nudges, and we could be upon unknown soil. And, perhaps, not even notice a difference.
Is something you never experience special to you?
Is something you experience only special when few other people experience it?
I have seen a lot of praise for ArenaNet’s one-time Halloween event. I cannot be sure whether said praise is coming from the same individuals that lament the obsolescence of last year’s raids, but nevermind. ArenaNet’s tortured logic is pretty well deconstructed elsewhere, so let us set that aside as well. What I am curious about is this fanciful notion that it is a good use of designer manpower to specifically construct one-off events.
To me, it’s redundant.
When I think about one-off content, I remember back to the plague event that lead into Wrath’s release. Players could get infected, eventually turn into zombies, and the go infect other players. The griefing in Shat was immense. As paladins, a friend and I decided to roleplay/grief the players actually trying to infect themselves and/or start those zombie raids against Stormwind. Never before has someone raged so hard at being targeted with Cleanse. “The power of the Light compels you!” Turn Evil was also liberally applied. Around this same time, there was a special boss in Kara that dropped the Arcanite Ripper, and I believe there was only the one reset where it was available. In any case, I was the only person to get it in my guild. I busted it out pretty regularly all the way up until I unsubbed.
Here’s the thing though: how different was any of that from, say, completing Ulduar when it was current?
The Wrath lead-up event was fun because it was fun, not because it was never going to happen again. Similarly, it would not bother me one iota if the Arcanite Ripper was mailed to every player that logged in once in the last four years – nor, incidentally, does it bother me that the Arcanite Ripper is now on the Black Market AH. In many ways, I consider Ulduar (or any raid) to be more “rare,” because while these places still exist, it will never been the same as when it was newly released. Even if Ulduar was still relevant to current endgame progression somehow, it would not be the same as it was when it was new.
It is not the item or the event that matters, it is the zeitgeist. And the people. ArenaNet could have looped the Mad King event like they loop everything else and it still would have been exactly as meaningful for those first players as it is now. Every moment is a one-time event. Ergo, I see little reason to layer artificial scarcity on top of temporal scarcity. The devs could have safely shared their work with a wider audience with no lack of impact to anyone worth caring about.
But, whatever. If you consider content you never see as content, then GW2 has enough content to keep you busy for quite some time.
Did you know that ice cream makes it more likely you will drown? It’s true. When ice cream sales increase, so do the number of drowning deaths. Clearly linked! Speaking of spurious correlations…
I fully expect Rift to now follow in the footsteps of WoW, in that it will decline. Vanilla and BC days had challenging content, and it’s not a surprise that sub numbers grew. WotLK made things ‘accessible’, and surprise surprise, the response was pretty meh (sub numbers dropped in the US/EU, but were offset globally by WoW launching in new regions, hence the overall stagnation). Cata tried to play both sides of the fence, but a combo of too little too late, a gimmick of progression (hard mode rehashes rather than straight-up new content), and a one-track, insult difficulty 1-85 game did it in. With no new regions to offset things, subs are dropping.
(SynCaine in the post “Accessibility killed Rift“)
World of Warcraft’s growth rate went from a perfectly stable 2 million subscribers per year during 2006 to 2009, to zero during WotLK. This was exactly the time when Blizzard changed the character progression mechanic.
(Nils in the post “Smoke and Mirrors“)
“If developers design a game which requires too much effort from the average player for too little gain, the average players will start leaving the game. “
This is the part I strongly disagree with, and WoW’s sub history does as well. Vanilla/BC, which had a MUCH harder end-game that fewer players saw to completion, saw massive growth. WotLK/Cata, with raids being cleared by all who stepped inside, have brought decline.
(SynCaine in a comment on Tobold’s post “Syncaine on Accessibility“)
The reason I bring these examples up is because this type of thinking (or lack thereof) is what I consider one of the most pernicious, asinine fallacies in any discussion of World of Warcraft. It is intellectual laziness at best, intellectual dishonesty at worse. Before I begin in earnest however, here is a slightly augmented graph from MMOData that most people refer to when they talk about WoW subs:
1) Correlation does not mean causation.
Standard preface to any claim that X means Y. Ice cream and drowning are only “linked” because there is a third factor involved.
2) Even if correlation did mean causation, why this particular correlation?
This specific point is the reason the argument is intellectually lazy. When you look at the graph, it is true what Nils and SynCaine said about there being a relatively rapid period of growth during vanilla and TBC that was not apparent after the release of Wrath. However, tying that solely (or even partially) to accessibility/character progression/difficulty/etc is a completely unsupported leap of logic.
There is zero evidence given by either author as to why it was “existence of more challenging content” and not, I dunno, the introduction of the PvP Honor System and BGs in the summer of 2005, which coincides with a 500k sub spike in WoW-West on graph. Or the release of ZG in September of that year, also suspiciously near another 500k sub bump. Or if I looked at WoW’s overall numbers like Nils does with his “2 million per year growth” argument, perhaps I could argue Patch 1.12 with it’s wildly successful:
The stage is set for intense, objective-based land battles as Horde and Alliance vie for control over important strategic positions and resources around Azeroth. Head out for Silithus and Eastern Plaguelands to engage the enemy on the field!
…was responsible for the corresponding bump of 1 million (!) subscribers. Clearly, clearly, more things like Silithus and the old Eastern Plagueland towers is just what WoW needs.
3) What does endgame accessibility/difficulty have to do with anything?
This is another intellectually lazy part of the argument that the authors never bother to address. What percentage of the playerbase ever actually makes it to the endgame, and is this percentage big enough to even impact subscription growth? That is an open question.
The best metric that I can come up with is to look at the number of guilds who killed Beasts of Northrend in 10m ToC after two years of it being out (86,187 guilds), multiply that by something charitable like 30 players, and then divide by the approximate population in the graph above while only taking into account the regions in which WoWProgress collects data (~6.5 million). The result is 39.77% of players killing the easiest boss in the easiest tier of which we have data (something like Noth the Lootbringer from Naxx 2.0 would have been better, but alas…). That actually sounds like a lot of people, and 19.88% assuming only 15 raiders per guild is not too shabby either when referring to raid content.
That said, there is no evidence whatsoever from those two that difficulty-related gyrations amongst the top 1/3rd of players doing raiding content has a meaningful impact in comparison to whatever the remaining 2/3rd non-raiders are doing. Between 2005 and 2009 the subscriber base was growing at ~25% per year. Is it even remotely likely that the top 40% had anything to do with a meaningful drop in growth rate?
4) Growth, or lack thereof, does not really mean anything other than what it is.
What I mean by this is that you cannot simply look at growth as anything other than what it is: growth. It does not mean anything else without further information. For all the talk about growth rate percentages and “the design decisions that caused them,” look at the pink line for a moment. That represents subscriptions in NA alone. Unfortunately MMOData stopped tracking that information individually (or perhaps Blizzard stopped giving it out), but the whole of TBC resulted in ~650k more subscriptions in NA over a two-year period.
Is 325k sub growth per year more than the apparent zero sub growth in the year of Wrath? Sure… but we have no real way of knowing why that growth was occurring. Was player churn less of a factor in vanilla and TBC? Was the growth simply due to the release of WoW in additional regions? Does market saturation have any impact? Do we simply ignore, I dunno, one of the worst global recessions in world history?
Oh, wait a minute… early 2009 was when the markets were at their worst? And yet WoW subs were relatively stable in most regions during that entire year? Clearly Wrath’s accessibility and stress-free raiding were the only things stopping WoW’s overall decline in a tough market, as evidenced by Cata’s increased difficulty leading to subscription loss once markets improved. QED, amirite?
The bottom line here is that you cannot use WoW subscription numbers as evidence of a claim without first proving said numbers have anything to do with said claim. Did World of Warcraft gain six million subscriptions worldwide in its first year? Yes. Was that because of the strength of its class balance? Its risk versus reward structure? Its accessibility? No one can really say; all of it would be conjecture.
Personally, I believe the initial rush was due to the strength of the IP – I know I certainly gave WoW a shot because of how much I enjoyed Warcraft 3 – and also due to the strength of the Blizzard brand. The designers also got a lot of things down perfectly that I feel other MMO designers stumble across to this day, such as letting characters jump, making solo-play possible, having quests with interesting plots, getting the reward faucet just right while questing, and so on. The tone and tenor of game balance has certainly shifted quite a bit from when I began in TBC, but where I disagree with Nils and SynCaine is that I feel that Wrath was actually a step in a better direction in most (not all) ways. Unfortunately, until the duo, and others who believe as they do, let go of the absurd notion that “the numbers” support their conclusions, it is impossible to have any rational discussion about it.
There is a separate argument as to linear raid progression vs episodic progression, but that is an OT for another time.