Almost a month ago, there were a series of protests on Reddit concerning a pivot to essentially ban all 3rd-party apps via charging a ridiculous amount for API calls. These 3rd-party apps were not just better from a user-perspective, they also made moderation easier (or even possible for blind users). However, these apps did not run ads, so the revenue (if any) Reddit received was minimal. There can be a debate as to whether the Reddit admins were “justified” in basically shutting them all down, but I think in the aggregate it is/was clear that a better approach of A) charging less, and B) giving the apps more time to adjust to changes would have cooled things down.

So, what is the status of Reddit two weeks after the implementation? Simmering to boil.

The subreddit blackouts clearly did not effect much change in of themselves. However, the admin overreaction to the blackouts – mainly in the form of threats and disparagement of mods – has emboldened said mods into new forms of malicious compliance. Seriously though, the Reddit CEO went on NBC and said this:

If you’re a politician or a business owner, you are accountable to your constituents. So a politician needs to be elected, and a business owner can be fired by its shareholders. And I think, on Reddit, the analogy is closer to the landed gentry: The people who get there first get to stay there and pass it down to their descendants, and that is not democratic.

“Landed gentry.” It is difficult to imagine a bigger slap in the face from someone who gets paid for what he does (spez) despite producing zero content, to all the unpaid (!!) mods who spend donate dozens/hundreds of hours of their time to ensure that subreddits aren’t just filled with trolls, hate-speech, and/or porn. According to this article, Reddit mods are (very conservatively) doing work worth $3.4 million per year. But, sure, they are all easily replaceable via “democratic processes.” Like… how?

The new front in the guerrilla protests is making subreddits NSFW. The notion is that by changing the classification to NSFW, Reddit will no longer be able to monetize that subreddit due to advertisers not wanting their product ad displayed next to something graphic. I have heard a few different arguments that this doesn’t actually work, e.g. ads are still displayed, but the reaction from the admins clearly suggests otherwise.

The first step was made by the mods of /r/interestingasfuck who basically all-but-encouraged their users to submit porn. Which they did. While I don’t believe it was a default subreddit, it does have 11.2 million subscribers, so what ended up happening was a flood of literal porn started appearing on peoples’ homepages. The Reddit admins quickly removed all the mods from the subreddit and essentially archived the whole place; there has not been a single new post there in 18 days. Presumably new mods will be installed via “democratic processes” at some point, but who knows when.

Other major subreddits are taking less explicit, but still hilarious routes. /r/Pics is default sub with over 30 million subscribers, for example, and the mods changed the subreddit rules such that “All posts must feature John Oliver.” This was done in a democratic fashion, just like the admins doubtlessly wanted. The mods also changed the overall subreddit category to NSFW with the justification that what constitutes NSFW by the admins themselves applies to the subreddit (profanity, potentially “offensive content”). Unfortunately, the admins have threatened the mods with removal for changing the subreddit category against its historical norms. While the mods are debating their next moves, they have let everyone know that all /r/Pics users can now label any post as NSFW.

True to their name, the mods on /r/madlads took it a step further and basically gave every one of their 1.7 million subscribers mod privileges. Now everyone is landed gentry! /r/politicalhumor did it too with their 1.6 million subscribers, but it’s less funny.

The admin threats do appear to be resonating in some ironic circles. For example, /r/NonCredibleDefense flipped back to SFW despite the purpose of the subreddit being military memes that frequently display graphic blood/gore. /r/DnDMemes mods also blinked, despite demanding an Intimidation check from spez. There will still be goblin smut and related porn allowed there, but apparently all is well as long as the individual posts are labeled NSFW.

The fundamental issue is that mods are not (easily) replaceable, but neither are the communities. Back in the day, there was a lot of concern that when /r/FatPeopleHate or /r/the_donald got banned, there would be “contagion” insofar as the users would migrate and infiltrate other subs. This basically didn’t happen – deplatforming works.

A 2017 study published in the journal Proceedings of the ACM on Human-Computer Interaction, examining “the causal effects of the ban on both participating users and affected communities,” found that “the ban served a number of useful purposes for Reddit” and that “Users participating in the banned subreddits either left the site or (for those who remained) dramatically reduced their hate speech usage. Communities that inherited the displaced activity of these users did not suffer from an increase in hate speech.”^[12]

When you zoom into a micro level with just your own life, it makes sense. How you act with one set of friends is typically different than how you would act with a spouse, your extended family, work friends, etc. Everyone has masks for every occasion. So, I do not begrudge the mods who blinked in the face of potential subreddit annihilation, as there are often times nowhere else to go.

As with Phase 1 of the protests, we will have to see where things end up with Phase 2. Is it another flash in the pan, to be smothered by the wet towel of admin threats? Or will things continue to boil under the surface, with mods “laying flat” and/or “quiet quitting” and/or “acting their wage”? And what of the meat of Reddit, the user-submitted content? Will people get over it and move on to the next meme, or have things been permanently overcooked?

I myself have deigned to download the official Reddit app so as to continue consuming memes and information away from my PC. Amusingly the 3rd-party Reddit is Fun app still technically works, but I cannot log in, so all I see is the myriad of default subreddits and popular posts with no customization possible. Which means it is functionally useless to me. I have been following Wilhelm’s reviews of other social media sites with interest though, to see if any might possibly be an overall Reddit replacement despite not really being advertised as such. Discord sure as shit ain’t it, after all.

But as mentioned earlier, it’s likely that no replacement is possible. Both Reddit and Twitter are apparently not profitable as-is, so who in the world is going to try (and succeed) at making a replacement? I mean, other than the half-dozen venture capitalists doing exactly that. I have the various subreddits I enjoy but I am not married to them to the same degree that mods might be. If something is better, I will go there today. Unfortunately, it’s looking more like “you get what you get, and you won’t throw (much of) a fit.”