Card Hunter’s F2P, Multiplayer, and Potential
Posted by Azuriel
Let’s get started.
As strong as the campaign mode is right now, Card Hunter’s multiplayer is probably going to provide the “long-tail” revenue for the game. Because by “multiplayer,” what they really mean is PvP. The basic setup is pretty simple: your three characters against their three characters in 20-minute matches. Every map I have seen thus far includes Victory Squares (+1 Victory Point per turn that you control it) as well, so the games do not necessarily devolve into simple death-match.
There are some pretty big incentives to give multiplayer a try, even if you aren’t necessarily into that sort of direct competition. Winning your first multiplayer match of the day grants you a chest that has a guaranteed Rare drop, for instance – plus another Rare item if you have a subscription. The reward path after that extends outwards to special Rare chests at 3rd, 7th, 12th, and finally an Epic chest at #20.
A particularly clever move on the dev’s part – aside from the subtle push into subscriptions to double your guaranteed rewards – is the fact that if no one is available to play against (at your MMR), you will automatically get into a match against the computer. Which, trust me on this, just as brutal in MP as it is in the normal campaign. Which is awesome.
The downside to multiplayer is the downside to multiplayer everywhere: other people. I have only faced one human opponent thus far and he/she was a perfect gentleman/lady, but the beta forums are awash with concern over how to handle players who intentionally drag out games in attempts to win via boredom. Since the queue time for games visibly increases based on MMR, this is a particularly apt concern. The solution seems to be heading towards a progressively shorter turn timer (2 min, 1 min, 30 seconds) based on a player hitting certain limits, but I’m not entirely sure the full scope of player metagame malevolence is being appreciated here. Unless the triggers are invisible, why not wait until [Trigger – 1 second] to play your card? You know, other than to avoid being an asshole?
It is also worth mentioning that, given Card Hunter is a game about hunting for cards, you will also encounter other people with way better cards than you. The MMR should help with things a bit, but some of your matches are going to suck enormously when your mad tactical skillz are thwarted by a rich moron buoyed up to your MMR by the power of their cards. Speaking of which…
In talking about Card Hunter’s F2P scheme, there is really only two things to note.
First, my (beta) experience thus far as a non-paying customer has been fantastic. Based on what I have seen, I do not think there is really a paywall or some necessary purchase you cannot do without. Given the game’s incredible difficulty, you might feel tempted to purchase a few bonus chests or otherwise acquire more loot earlier in the game (when you are more restricted by random drops) though. While it is possible this could change as I enter the “endgame” (my party is level 11ish at the moment), it would very much surprise me.
The second thing is that just because you don’t have to spend money in a F2P to have fun, that doesn’t mean that you will get a good value for your money if you do spend. This is, unfortunately, the state I see Card Hunter’s cash shop in right now.
To illustrate the issue, let’s start with the cash shop currency page:
I will ignore, with difficulty, the fact that there is a $99 option for the cash shop currency. I mean, I guess a 12-month subscription to an MMO would run $180 before discounts and such. But seeing the “best value” option set at $99 tells me that the devs are either A) incredibly optimistic, or B) setting up the game to make make one hundred dollar purchases of things attractive to players.
Gut reactions aside, a better metric of the F2P Evilness Scale is to look at the lower end of things. The minimum buy-in is $5, for example, which raises an eyebrow. What exactly can I purchase with $5? Well…
So we have “cosmetic” options which are really just new figurines altogether. Do note though, that purchasing these new figures is the only way to access the other gender options for your race/class. You can purchase new Multiplayer Starter kits, which is the equivalent of a sort of theme deck in a TCG. While you can use your campaign characters in multiplayer – everyone is scaled to the same max level – the huge difference would be the quality of your starting items. There are “treasure hunt” maps which are dungeons that reward guaranteed epic items that you can purchase either individually or collectively with a discount. It wouldn’t be a F2P game without some ($5) lockboxes, of course. You can also straight-up convert leftover pizza into gold at a 5:1 ratio.
I saved the “best” for last, though. Card Hunter has a subscription option whose benefit is receiving one additional item any time you open a treasure chest. You will know about this functionality from the first map onward, because the game will show you exactly what bonus loot you are missing out on every single time. I… suppose that that is alright, in the scheme of things. It doesn’t necessary feel like cash-shop-in-your-face as some other games, even though it technically is.
How much do the subs costs? Basically it will be $10/month (with +30 pizza), or you can get the 3-month subscription for… err… hold on, let me break out the calculator. 850 pizza means $20 (690 pizza) + $5 (150 pizza), which leaves us 10 pizza short.
…excuse me for a second…
Are you fucking kidding me? Ten of your goddamn tokens? Don’t try and tell me that was an accident. This is some Microsoft Points level of intentionally asinine corporate bullshit. Jesus Christ, this is the sort of malicious “trick the customer” design that poisons the entire concept of F2P. If you want to charge me $23.62 for your 3-month subscription, fine, charge it. This ten-hotdogs-eight-buns nonsense has got to go.
Ahem. Where was I?
If you buy the $20 and $10 tiers, you can get the 3-month subscription with 170 pizza left over. That is enough overflow to then pick up one of the epic lockboxes (-150 pizza) and then you are left with 20 pizza… which is, of course, ten pizza away from purchasing the 30 pizza lockbox. About the only scenario that doesn’t leave you with leftover
arcade tokens pizza is the $20 buy-in with the 1-month subscription + unlock of the Treasure maps + 3 of the Rare lockboxes. Which is probably alright.
With Card Hunter as it exists now, I believe most people will likely consume all that they wish to within a month, provided they play on an MMO time-scale. A month is not a bad amount of time at all, especially for how much entertainment value you get at the $0.00 price-point for a game that runs in your browser. Multiplayer might satisfy for a bit longer, but it’s tough imagining that it will provide months and months more content even for those that enjoy tactical games. After all, you will eventually get the strongest items in the game, and that will be that – it’s tough to transition from a state of eagerly anticipating a rare drop to simply having fun playing within the same game, in my experience.
Where things could get potentially crazy is with the Custom game feature. You can, right at this moment in beta, create your own encounters for other players to try. This includes “drawing” your own map and placing monsters. I have not had a chance to dabble with it, but if anything, this is the feature that could spiral Card Hunter out (further) into a class of its own. Imagine creating your own 3-5 battle modules, complete with the sort of D&D sheet in front and pre/post-game writeups. Imagine being able to string several of those along in sequence.
Or how about going even crazier? Like instead of multiplayer being two people using their parties against each other, imagine one side controlling the monsters. Or allowing multiple players to control the same side, e.g. 3-person teams. All of a sudden, the game stops being a tactical mock-up of old-school D&D and starts being an online version of D&D.
If you are wondering why I see all this potential in Card Hunter and not in other games, the answer is pretty simple: it’s possible. Let me break it down:
- Card Hunter is not being made by some large corporation (even if their F2P pricing is similar);
- Multiplayer and custom games are already implemented;
- The graphical overhead is nil and no voice acting, making additions easy to implement;
- The game devs clearly like D&D enough to play such a great homage to it;
- Free content that players will likely pay for the privilege to make.
Make DM tools/campaign creation available with a subscription, allow user ratings to separate the wheat from the chaff, pay the successful module creators in Monopoly money pizza currency, and watch the real dollars roll in.
Bam! You’re welcome.