Gevlon had an interesting post musing about the gaming middle class.
The current situation is this: if you are a time-rich player without a lot of money, there is no better time to be a gamer than now. Just think about how many F2P titles out there that are available. Similarly, if you are a money-rich gamer looking to get their whale on, look no further than damn near anywhere. If you fall somewhere inbetween, then you essentially get the worst of all possible worlds – pwned both by the time-rich players able to dedicate more time than you, and the money-rich players who buy every advantage.
Making things even worse, Gevlon notes the very model seems to squeeze out the middle-class:
The same question can be asked in every monetized game: why pay anything unless you go full whale? Either enjoy the game for free (if it’s enjoyable), or pay enough to be the king of the hill and enjoy pwning “n00bs”. I believe more and more people will realize this and stop paying/playing. Which in turn creates the wrong impression that potential players are either free or whale, making the games more monetized.
I have experienced this several times in the various phone apps I use to kill time. Clash Royale is an example, insofar as you should either be going all-in or not at all. If you buy a little advantage in the form of bonus chests or upgrades from the shop, you will likely be able to leverage that to boost your rank on ladder. Problem is, you then are facing either whales who are less skilled than you but are leaning on overleveled cards, or people who spent a lot of time getting to that rank with their normal cards and are likely better than you head-to-head. Eventually you will settle at your 50/50 skill range, but that doesn’t make the games in which you lost to overleveled garbage players feel any better.
Another example is a gacha-style anime-inspired game that I will leave nameless, as they are all basically the same. While you can unlock new heroes randomly from “vending machines,” there is a special vending machine that only unlocks when you reach VIP level 9. Ranking up your VIP levels is 100% dependent on spending real money buying diamonds, and VIP 9 requires $200 total to reach. That’s right, two hundred US dollars. This is quite literally pay-to-win, as the special vending machine has exclusive heroes much more powerful than anything else.
Nevertheless, I have still spent ~$35 and ~$20, respectively, in both games over the year or so I’ve been playing them. Like many games of their ilk, a “small” “investment” towards the beginning of the experience allows you to remove some obnoxious barriers for the rest of the game. In Clash’s specific case, there was 10x value deal that remains the best deal to date, such that if one was ever going to spend cash, it would be for that.
As noted, the trouble is that the very monetization scheme punishes middle-class gamers, further polarizing the remainder. How would you even focus on the middle-class in this or any scenario?
Well, just ask the WoW devs.
After thinking about it, the (intentional or not) design philosophy behind WoW from Wrath onwards caters almost directly to the middle-class gamer. The time-rich player will be decked out in the best gear either from raiding or grinding, no matter which expansion we’re talking about. The middle-class though, is unlikely to be able to raid very much given inconsistent hours. Enter LFD, enter LFR, enter Badges/Honor/etc.
Many people will try to exclaim that constant gear resets – happening on a patch basis rather than expansion – hurts people by invalidating all the work you did. Guess what: if frequent gear resets hurts you, you’re time-rich. If you want pain, try doing anything useful outside of a progression raiding guild in the Burning Crusade. If you were not cresting the wave of attunements at the right time, you were stuck in the backwash with little way forward.
So, if you want a model for capturing the gaming middle-class, WoW is it (and presumably FF14). Subscriptions to put everyone on the same field, then allow the time-rich to grind/raid their way to advantage, but cap said advantage with things like weekly lockouts and frequent gear resets. Keep the delta between the haves and have-nots at a reasonable percentage. Make progression possible without needing to specifically put a videogame event on your IRL calendar. Season with some whale-bait (WoW Tokens, cash shop) to taste, and you’re good.
Big props to Eph for bringing my attention to a recent Gamasutra article entitled “How the Data Implosion will trigger the Great Game Dev Correction.” In it, the author put his “100% predictive accuracy” record on the line to portend the coming (Date: TBA) collapse of the F2P market.
If you want the short version of the 3100-word article, here it is: erosion of Consumer Surplus.
Really though, the author points to two primary trends that have entangled with one another in a negative feedback loop. The principle one is that the User Acquisition Cost, e.g. how much money spent on advertising/etc, continues to increase. One of the main drivers of that is the simple fact that there are thousands of competing titles on the market, with more arriving all the time. While we like to imagine that more options are better, the truth is that nobody really goes past the first two pages of Google results, much less browsing all 21,000 new games that came out in the last month. By “mathematical certainty,” costs go up trying to find new customers, revenue goes down as a result, and studios close their doors.
…but not before engaging in some Consumer Surplus shenanigans.
See, the second part of the feedback loop is how most F2P game companies are engaging in their data-driven quest to extract the maximum amount of Consumer Surplus from each user. Think lockboxes and timers and “special, one-time deals” that are psychologically honed to trick you into believing them to be worthwhile purchases. The very real problem though is that consumers have finite money. Shocking, I know. Since all of these F2P titles are trying to extract the same pool of dollars, all that happens is that each individual app only receives a smaller share of them.
And even worse than that is what we as gamers come to understand intuitively: these games just have less value as a result. In every sense of the term. Studios are spending more time and development dollars on ever more novel ways of tricking you to part with your cash, than they are with creating content worth purchasing in the first place. But even when those two points intersect, we’re left with little to no Consumer Surplus. At a certain point, you are better off watching Netflix than having to spend precisely the amount of money as enjoyment received from a game.
Now, the author is predicting a Correction at some point, with the Creative forces – as opposed to Big Data – rising up from the ashes of a devastated (F2P) game market and commanding a higher salary since we all suddenly realize we want better content again. I’m… not so sure.
For one thing, the F2P genie is out of the Cash Shop bottle. There is zero reason to believe that the surviving games of a post-Correction world will leave that
extracted Consumer Surplus money on the table. Secondly, the game industry itself has proven rather resistant to the notion that content creators should be paid practically anything. Undoubtedly part of that is due to the fact that everyone wants to be a (armchair) game designer and thus there is no market pressure to improve working conditions/pay. Hell, I wanted that job so much that I spent two years of college studying programming and Japanese so I could try to break into the industry back in the early 2000s.
Finally, there’s Minecraft. You know, that little indie game that was sold to Microsoft for $2.5 billion three years ago? While an excellent case study in why Creatives are better than Big Data, the fact remains that this “simple” game won the lottery in a way that will inspire decades of copycats and dreamers, just as WoW convinced everyone that MMOs were the next big thing. The MMO fever has mostly died down, but that’s because it costs $60 million a pop to roll the dice. Meanwhile, there are hundreds of thousands of people creating apps in their basements for free, let alone the corporate code monkeys churning out thousands of Flappy Bird derivatives. The cost of each attempt is so low, and the payout is potentially so high, that there is no reason to believe investors wouldn’t keep some pocket change flowing into basically purchasing Powerball tickets each week.
So, while I do agree there will be a Correction of some sort in the game industry, it’s ultimately not going to fix the flooding of garbage games. What I expect to see is a return to Curation: a sifting through the river of shit for those few nuggets of value. People will find the voices that they trust, and those voices will end up picking the winners and the losers. At least, up until the Curators become corrupted by studios throwing money at them, and the great cycle repeats.
Last week, Keen blogged about a tweet that should be filed under “Things that make you go Hmm… not really”:
In a world of $5 lattes a game with 50 hours of content is worth $1,000. Instead, many won’t touch a game until some stupid Steam Sale. (source)
Wilhelm has already penned an exceptionally good take-down of the latte vs game comparison. What struck a cord in me the most, though, was this follow-up tweet:
The unwillingness to pay what a game is actually worth is why we have on disc DLC, F2P, micros for single player games, season passes, etc. (source)
This, my friends, is the embodiment of everything I warned about six years ago.
We as consumers have been beaten down so often and for so long that the argument almost makes sense. It seems “fair” that someone gets paid a proportional amount for the benefit received. But the funny thing is that reasoning only ever seems to go in one direction. Price exceeds the amount it costs to create? Capitalism, working as intended. Benefit exceeds the price? Suddenly there’s a whole lot of hand-wringing and articles about Millennials killing functionally useless industries.
Fight for your own Consumer Surplus! The difference between how much you paid for something and the amount of enjoyment it provided is yours. That’s your profit, not the game company’s. These corporations will try to erode your consumer surplus with ever more novel monetization schemes, and other people might try to guilt you into “supporting the devs” or admonish your “unwillingness” to throw your hard-earned money in a hole for literally no reason. But the fact remains that it’s the game company‘s responsibility to effectively manage their own resources, to figure out what payment models they should utilize, etc. Not yours. Their business is not your responsibility.
Don’t settle for the precise intersection between Supply and Demand. Don’t let anyone make you feel guilty for getting a deal. If you want to donate extra money to random devs in some idealistic hope they generate future value, go for it. But understand this: the only person looking out for you, is you.
OK, not really. But word is out from the Brodester that as of the next expansion:
- Every time you open a legendary card it will be guaranteed to be one that you don’t have before.
- Everyone will be guaranteed to open a new legendary card within the first ten packs of the new set.
- Both of these changes will start when the next expansion hits.
I have actually received multiples of the same Legendary before, so this is absolutely an improvement of the current system. Also confirmed is that you can go ahead and craft the Legendaries you want right away without fear that you might open it in your next pack – the system will automatically update to skip over a Legendary you already have. There really isn’t a downside here for anyone.
At the same time, it’s a bit tough to say that Blizzard is really giving much away either. If anything, this undeniable Quality of Life improvement might encourage players to buy more packs overall.
And, honestly? This announcement came out in the middle of Shadowverse doing this:
Logging in once a day results in 5 free packs of cards of alternating sets, or the equivalent of 3 free Arena runs. On top of the normal daily log-in bonuses. On top of the normal daily quests you can complete for additional prizes. On top of the dozens of achievements that unlock goodies.
It’s just kinda a shame that Shadowverse’s current meta is worse than Hearthstone and about a third of its cards are softcore hentai. We could use a bit more competition between the top F2P CCGs.
Although I did not mention it beforehand, I spent all of last week vacationing in Florida.
While I was gone, Hearthstone released its third expansion, Whispers of the Old Gods. As with the expansions prior, Blizzard ran a “sale” in which $50 bought you 50 packs instead of the usual $1.25/pack price. I had decided to not take advantage of this deal before the vacation, as at that time there still wasn’t a full spoiler. So I passed on the deal, which ended before I returned.
As it turns out, I really didn’t need it:
I ended up purchasing around 55 packs with gold alone (100g apiece), and received another 13 packs via the quests everyone gets for playing during the expansion release. And this reminded me that I had also purchased the League of Explorers expansion last November solely with gold too, for around 2800g, I believe. In fact, given my (casual) playing habits, there’s a good chance I never have to spend real dollars on Hearthstone ever again.
What playing habits? Hearthstone gives you one daily quest each day, and you can bank up to three. Most reward 40g, but the average payout is actually closer to 50g. I typically play twice a week or so, usually in Tavern Brawl mode (which also gives you a free pack once a week), for 1-2 hours each time to complete quests. If you do that consistently, as I have, that means you are banking 1200g-1400g a month just for dicking around.
You can grind more gold via wins (+100g each day) or Arena (+infinite/skill), but I like my method.
Thus, even if Blizzard releases two expansions and an Adventure each year as they plan to, I can afford to purchase the Adventure and 58 packs of each expansion via in-game gold playing just twice a week and completing 6 quests. Will that give me all the uber-cards necessary to be competitive in the Standard format? Well… depends on the deck. If you aren’t above playing Aggro, it’s entirely possible to hit Legend on a budget, just as it’s always been. Wallet Warrior? Not so much.
Having said all that, I’ve both been playing Hearthstone for a while and dropped some cash for packs early on. I have all the staple Legendary cards from the base set, at least for the classes that I routinely play. There are some clever catch-up mechanisms in place (Tavern Brawl pack, end of month rewards), but I don’t want to give the impression that Hearthstone is a pleasant experience for the die-hard F2P player. In fact, I imagine it sucks, perhaps more than ever.
However. Now that I’m all set up? I’m good to go. And even if there were some chase Legendary that I really felt I needed – there doesn’t seem to be an obvious Doctor Boom this time around – I accumulate a minimum (e.g. worst-case) of ~300 dust a month from free packs/rewards, or 540 dust each month on average, meaning I can craft whatever Legendary I wanted every 3 months. That’s a long time, granted. But sometimes you pull the cards you need, and it doesn’t count dusting unused cards from your collection.
So, really, I consider Hearthstone to be a P2Setup game these days rather than straight-up P2W. If you’re considering playing for the first time today though… well, good luck. If you enjoy the overall gameplay, it does get better over time. It will just be you or your wallet that endures the hazing.
We kinda knew from an earlier leak already, but it’s now official: Guild Wars 2 is going F2P.
- Does not receive daily login bonus
- Start with less storage than paid account : 2 character slots, 3 bag slots
- No map wide chat interaction, can use local chat
- Cannot post on ArenaNet forums
- Can only start new whisper conversations once every 30 seconds
- Can trade and buy common items on TP
- Can’t mail items or gold to other players, can still send text-only mail to friends
- Must be level 60 before entering WvW, other unspecified zone/level restrictions
- They must play to level 10 before leaving the starter zones, to level 30 before using LFG
- They can play PvP immediately but must get to rank 20 before using custom and unranked arenas
- Cannot trade gold for gems
- Cannot access guild vaults
The more I think about it, the more bizarre this announcement gets. First, has there ever been a B2P MMO that went to F2P? I know GW2 is highly dependent on its cash shop for additional revenue already, but this still feels like a weird strategy. Especially in terms of those “restrictions,” which are incredibly lenient when compared to similar offerings. I guess the WvW restriction might prevent easier zerg leveling/karma farming, but the scaling was so bad back when I played that you practically had to be 60+ to do anything of particular note anyway.
The second bizarre thing about this announcement is the timing. Remember two months ago when ArenaNet bundled the base game into the expansion box price and the internet lost its shit? Surely they knew they were going to announce a F2P conversion two months later… right? Maybe they wanted to wait until PAX for the press coverage, but that was still a lot of negative coverage right in the summer months that could have been avoided multiple ways. Perhaps them knowing F2P was coming contributed to their laissez faire attitude at that particular information rollout.
I’ll admit that I’ve been feeling a slight itch to maybe perhaps download GW2 again, especially after I stopped playing WoW. My game experience ended on a particularly sour note last time around, but it might of been because I wasn’t completely sold on the Elementalist playstyle. Plus, you know, since I bought the retail box years ago, I could start it up and be back playing with little issue.
On the other hand, ArenaNet’s commitment to “Living Stories” and one-time events means that I’m not even sure what, if anything, would actually be different a second time around. Lion’s Arch was destroyed and rebuilt, I think? Maybe they added a few more entries to the Explicit Schedule of Villainy? Who knows. For now, I’m much more likely to get into FF14 than GW2 again.
Best of luck to ArenaNet just the same.
It’s been a few months since I stopped playing WoW, but the entire time I was I was psychoanalyzing the merits of purchasing the crafted gear to boost my characters further. That dilemma reminds me of a similar problem I have with many F2P games, or any game selling convenience items. Specifically: when, if ever, do you invest more money into the game?
I have mentioned it several times, but I am currently “playing” Clash of Clans. “Playing” gets the scare quotes because the actual amount of time I spend interacting with the UI versus waiting for bars to fill up has steadily decreased for months now. Indeed, I am solidly in the design trap that is Town Hall level 8, wherein you are losing more resources to raids than you could ever hope to replace with either raids of your own or passive resource gains. Being in a raiding clan might offset it some, but realistically, some actual cash exchanging hands will be necessary to progress further.
Of course, having played the game for so long, I have zero desire to do so.
All of us have been there before: you finally get annoyed or bored enough to throw money at a problem, only to stop playing the game entirely a few days later. Even if spending that money did improve your play experience, it was too late to make much of an accumulated impact. Had you dropped cash at the very beginning though? Then you could have gotten months of utility out of that purchase, and otherwise generating a return on fun.
The problem I have though, is actually timing the investment window correctly. In the case of CoC, no time actually felt “correct” because it was just a game I was playing as a diversion; I had no idea that I would still be playing it months later. In fact, that’s most games. Reminds me of those RPGs with the “+5% XP” talents you can select early on. While a dubious investment in the long-term (the talent is useless at max level), you can recognize that if you were going to take such a talent, you need to take it sooner rather than later.
While my dithering ends up resulting in more money in my pocket, it also in some cases results in a diminished experience. For example, not outfitting my alts with the crafted weapons in WoW. Did I save gold by not crafting them? Sure. I also lost gold by not crafting and selling them. I suppose having 8+ months of WoW Tokens makes this a bit moot in a practical sense, but old AH habits die hard.
So how about yourselves? How do you choose a time to make an optional purpose?
About two weeks ago, I warned that the financial numbers weren’t looking too hot for Wildstar. Today’s news is that Wildstar is going Free-to-Play. This Fall. Which I’m assuming means that NCSoft is going to give Carbine a chance to bail the submerged vessel out a bit longer before pulling the plug, to mix metaphors.
I would say I am not particularly optimistic that Wildstar will get a second life from the F2P transition, but now that I think about it, MMOs shutting down is more rare than you think. TERA is still around. People are still playing RIFT. Hell, you can go download Age of Conan off of Steam right now, and when was the last time you even heard of that game? The City of Heroes episode sort of underlines NCSoft’s view on profitability, but the status quo seems to heavily lean towards zombie MMOs.
As for me, I shan’t be returning to Nexus. I have read about the inroads the devs (those who remain anyway) have made in terms of smoothing out the hardcore cupcake edges, and that’s great. Unfortunately, I had a much more fundamental problem with the game, as described a year ago:
And that’s when I realized that I don’t really like my Medic. Not just healing, which is a total clusterfuck, but… all of it. I enjoy the concept of the class, and even the sort of niche it occupies as an AoE healer. But guys, there is a profound sense of deadening when you realize how utterly shallow the combat system is. I get why Carbine did things this way – the only way the bullet-hell gameplay works is by reducing everything down to 5 buttons – but it puts enormous pressure on those few abilities to be fun to press. This isn’t like WoW where you can go Arcane or Frost if you dislike the Fire rotation. Every (DPS) class is basically a Ret paladin. Enjoy.
There are a lot of things you can dislike about an MMO and still play anyway. You know, raiding instead of PvP, or vice versa. When you don’t like pushing the buttons though… well, you’re going to be doing that quite a bit. Or not, in my case.
Good luck, Wildstar. Something tells me you’re going to need it.
As I was browsing reddit a few days ago, I found my way into a thread talking about how you can play the Star Citizen alpha for free until March 15th (or March 20th depending on the code used). This is a game that I am somewhat interested in playing, but not 22gb of files interested. Makes you wonder about what the final download size is going to end up being. The Secret World is already over 40gb and making me think deleting it would be better than keeping it around in the off-chance I feel like… Googling the answers to ridiculous in-game riddles.
In any case, I continued reading the various comments to try and glean where Star Citizen was in development. As it turns out, they’re still in the “sell $2700+ ship packages in the store like it ain’t no thing” stage.
The Completionist Package is actually much more expensive at $15,000, although for some reason the $2700 tier galls me a bit more than the other. I think it’s because at some point the amounts are too ridiculous to contemplate, but these smaller ones are more “reasonable.” Could you even build a gaming PC that cost $15,000 without spending money on the equivalent of Monster Cables?
Once the game officially launches, the idea is that the cash shop for ships is going to close; thereafter, the only things sold for real dollars will be customization options… and a “small” amount of in-game currency, with a daily cap. The amount is supposed to be “miniscule” and the equivalent to whatever it costs to refuel and rearm a ship. Whether that amount will just cover a normal ship maintenance cost or one of the $200+ ships you can outright purchase right now, is anyone’s guess.
What is not anyone’s guess are the fascinating arguments being made that such purchases aren’t P2W:
There is insurance on the ships, if you bought the ship early you are granted free insurance.
Insurance will be cheap though, so if you lose your ship without insurance you kinda have to blame yourself. You won’t get a huge advantage with free insurance.
And what’s the problem with buying ingame cash? If I only have 6 hours/week to play the game I should be able to spend cash so I won’t get left behind by the players sitting 6 hours/day.
This bolded sentiment simply boggles my mind. I don’t even know where to start.
Perhaps I could start with an analogy: performance enhancing drugs in sports. If you only had six hours/week to train for a competition whereas your opponent trained six hours/day, I think everyone would still say that that is fair; if you wanted to legitimately compete with this person, you would put in the necessary hours to do so. I don’t think there is anyone here that would say you should just pop some steroids so you “don’t get left behind” by the person who is clearly more committed to playing the game than you. But suppose you do believe it’s fair, and everyone should have freedom to take whatever drugs give them an edge. In such a scenario, what happens to your advantage when the 6 hours/day person just, you know, takes performance enhancing drugs themselves? You end up where you started, except now everyone with even a modicum of desire to win is taking drugs.
Meanwhile, the people selling steroids are making bank.
The other problem I have with the bolded sentiment is what it says about time spent playing the game. If you are paying dollars to skip content, that implies the content being skipped is the unfun, grindy parts of the game. Which means all the players you are bribing your way past are stuck doing content they probably don’t find fun either. Which means that the game designers have a dilemma: they can either make the unfun, grindy parts more fun for everyone (and lose money), or they can do nothing and make more money. Or, you know, make that payslope even steeper.
Is that a little too tinfoil hat thinking? Maybe. Maybe there are good, legitimate reasons why my Air Defense tower in Clash of Clans takes six real-world days to upgrade. Whatever those reasons are, they can’t be too important though, as I can buy my way past the timer. As I’ve mentioned before, these sort of cash shop designs immediately throws every designer action under suspicion.
The final problem I have with the bolded sentiment is difficult to put into words. It’s like, when did we start expecting to have better outcomes than other people who play a game more than us? I would agree that a design in which no one can catch up to Day One veterans is bad, but I feel like there is a crazy expectation that skill should triumph over time-spent and yet the game still have character progression somehow. How would that work, exactly? And when did it become unfair for someone else to spend six/hours a day playing a game? And then fair for you to bring resources completely outside of game (i.e. cash) to make things even?
Sometimes I feel like we’re all just lost in the woods here.