No Such Thing as F2P in EU
The European Commission is in the beginning stages of passing down a mandate on F2P games, with the following as perhaps one of the definitions:
“The use of the word ‘free’ (or similar unequivocal terms) as such, and without any appropriate qualifications, should only be allowed for games which are indeed free in their entirety, or in other words which contain no possibility of making in-app purchases, not even on an optional basis,” they wrote.
Now, I am about as pro-consumer as you can possibly get, but this… seems a bit off.
For one thing, where is the confusion? It’s called Free-to-Play and all these games – even the one with really manipulative, coercive business models – are literally free to play. It seems like kids being lured into purchasing in-game items is the thrust of the legislation, but I’m not entirely sure what about that gets solved by labeling these games as “Freemium” or whatever marketing term fills the gap. They will still be free to download, parents will still be dumb and leave their credit card info auto-filled in or account signed on, and kids will still be manipulated to do things.
In fact, I’m kinda curious as to what possible games truly fall under the “unequivocally free” category. In-app purchases will disqualify you, but the game designers are getting paid somehow, so… what? Rampant and misleading in-game advertisements are okay? Maybe affiliate links to Amazon pages with one-push purchasing of an Angry Birds plushie? Do donate buttons count as in-app purchases? I mean, little Johnny might get confused and push the Donate $20 button a few times in a fit of youthful exuberance.
While I do not like the implicit design channels that F2P inevitably inform (payslopes, time walls, extra grinding, etc), I’m completely fine with the term itself. And it seems somewhat dishonest to put League of Legends into the same category as Clash of Clan derivatives, just because the former happens to have cosmetic purchases. Have a special “IAP-supported” filter criteria if you must, although I’m not sure if those searches will turn up anything these days. I mean, the last time I saw any truly free freeware was either on 3.5″ floppy disks or a random CD in my Captain Crunch cereal.