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SWTOR Drops an EVE in Size
In other words, SWTOR lost 400,000 subscriptions in the last three months:
Star Wars: The Old Republichas dropped from 1.7 million active subscribers to 1.3 million, publisher Electronic Arts said today in an earnings statement.
That’s a loss of nearly 25% for the massively multiplayer online role-playing game, or 400,000 subscribers. […]
Update: In a conference call this afternoon, EA said the decrease was indeed due to “casual and trial players” cycling out of the game.
It is worth noting, of course, that the 1.3 million current subscribers is circa March 31st; things may have stabilized or gotten worse sense then.
Remember the whole brouhaha concerning the free month of game time given to Bioware’s “most valued players?” That took place two weeks into April. So while that may still have been a cynical move to prop up subscription numbers, we can be reasonably certain that the 1.3 million figure is not being finessed by anything (the 1.7 million figure at the beginning of the year had some vague language).
I’m not sure I’m going to follow SWTOR with the same level of attention I give to WoW’s subscription/raiding numbers, but for some future reference, here is an Xfire screenshot:
I… guess that’s a downward trend?
I personally don’t like using Xfire as a metric – the sample of players here are playing SWTOR for 5.3 hours at a time if I’m reading that right, and I’d assume even happily subbed players play less over time – but there you go. Damning evidence of EAware’s hubris and impending downfall, or signs of a much healthier MMO than most releases have achieved in the last few years. Obviously 400k is nothing to sneeze at, but 1.3 million is much better than analyst predictions of 800k.
Spin that narrative however you please.
In An Age 
Blaugust Clean-up
Sep 1
Posted by Azuriel
Thank god that’s over. Nothing quite like getting into the spirit of blogging by burning yourself out with thirty-one daily posts.
I’m halfway kidding.
It was a fun experiment, but I’m doubtful that I’ll participate next year. While there is still some possibility of long-tail shenanigans, my mid-month analysis seems correct:
The numbers, minus the numbers.
In other words, in terms of pageviews and visitors, daily posting still resulted in 10% less views than the peak in May. Which, incidentally, was a month that saw eleven (11) posts. Perhaps that is not quite as fair a comparison given how August is certainly 16% higher than both June and July. Then again, I posted 11 and 13 times in those months, respectively. Talk about diminishing returns.
The thing that is up rather markedly are comments:
Probably the better blogging indicator.
As I mused two weeks ago, I am not entirely sure whether the uptick in comments is due to the shotgun effect – more posts makes it more likely you post something people want to talk about – or from the nature of the Blaugust event itself, or a complete coincidence, or what. The thing I do know is that pageviews are one thing, but comments can actually challenge your arguments, change your worldview, and even comfort you with camaraderie. All things I definitely appreciate.
Not worth posting daily for that though, Christ.
Anyway, I have a birthday and Metal Gear Solid 5 to enjoy this week. So, see you… maybe Thursday. Or whenever the hell I feel like it.
*sigh* Feels good to say that again.
Posted in Commentary
5 Comments
Tags: Analyst, Blaugust, Comments, Pageviews, Stats