So how ’bout that BlizzCon?
Let me dedicate some space to the The Apology. Or, rather, “apology.” A lot of my fellow bloggers seemed surprised that one was offered right in the opening ceremony, but it seems unthinkable that Blizzard would have tried to not address the one thing that threatened to overshadow their whole trade show. Can you imagine the headlines all weekend if Brack said nothing?
Which is amusing to think about, because he did say nothing:
Before we start the opening ceremony, I want to say a few words. Y’know uh Blizzard had the opportunity to bring the world together in a tough Hearthstone Esports moment about a month ago and we did not. We moved too quickly in our decision making and then to make matters worse, we were too slow to talk with all of you. When I think about what I’m most unhappy about, there’s really two things. The first one is we didn’t live up to the high standards that we really set for ourselves and the second is that we failed at our purpose. And for that I’m sorry and I accept accountability.
I’m going to pause here, as it is a bit of a pet peeve of mine whenever someone says “I accept accountability” when there aren’t any consequences to account for. Imagine a parent saying that to the store manager when their child knocks over a display case, but then just leaving without, you know, paying for the shit that got broke. Brack “accepts accountability” and that means… what? Nothing. Is he going to take a pay cut? Resign? Maybe this will be filed in his Permanent Record?
[…] We will do better going forward. But, our actions are going to matter more than any of these words as we walk around this weekend. I hope it is clear how committed we are to everyone’s right to express themselves in all kinds of ways and all kinds of places. I’ve actually seen and heard many of you expressing yourselves this morning.
This is likely a reference to the protesters outside, the people wearing Hong Kong tshirts, and possibly the person walking around in a Winnie the Pooh costume. Which SynCaine sees as a huge deal, for Blizzard allowing someone to do. Because allowing them through the door is surely more potentially damaging than ejecting someone for an obscure reference to China’s president.
Give me a break.
What this apology did was give enough cover for those that were only reluctantly boycotting Blizzard to go back playing games guilt-free. As Brack clarifies in this PCGamer interview, the 6-month ban on Blitzchung (and the casters!) is staying. Would people have boycotted at all if this was the initial punishment? I don’t know – you tell me. The prize money confiscation was especially egregious in my mind, but the whole thing kind of reeks. At the same time, having no policy at all regarding non-Hearthstone speech during a Hearthstone victory interview seems untenable as well.
But, whatever. If an apology with nothing behind it is good enough to allow you to have fun playing videogames again, then have at it. I never joined the boycott myself, because half the items in my house come from China so it all seemed kind of hypocritical. Yes, Blizzard said the quiet part out loud. But if you think the makers of your George Foreman grill would not have also done the same thing in a hypothetical grilling tournament scenario, you are naive to the extreme. Same with the people flocking to Final Fantasy 14 after the controversy, as if Square Enix made some kind of heroic stand against China. You know, what with their partnership with Tencent and all.
I have nothing against principles. I love’em, in fact. But they only ever mean anything when you actually stick with them. If what Brack said at BlizzCon was enough to move your needle, well… maybe you were better off in the peanut gallery with the rest of us.
…And Then Blizzard Lost It
These are interesting times we live in. And ones that seem to, on occasion, move very quickly.
The context, for posterity’s sake, is Blizzard confiscating the prize money from a recent Hearthstone event winner and banning him for a year due to a pro-Hong Kong Live interview statement. No, really. Here’s a link to the official Blizzard blog post, for however long that stays up:
Upon further review we have found the action has violated the 2019 Hearthstone Grandmasters Official Competition Rules section 6.1 (o) and is individual behavior which does not represent Blizzard or Hearthstone Esports. 6.1 (o) is found below.
2019 HEARTHSTONE® GRANDMASTERS OFFICIAL COMPETITION RULES v1.4 p.12, Section 6.1 (o)
Engaging in any act that, in Blizzard’s sole discretion, brings you into public disrepute, offends a portion or group of the public, or otherwise damages Blizzard image will result in removal from Grandmasters and reduction of the player’s prize total to $0 USD, in addition to other remedies which may be provided for under the Handbook and Blizzard’s Website Terms.
The Hearthstone and WoW subreddits have since erupted into a roiling boil.
At least two prominent bloggers on my roll have said they will be canceling their subscriptions. If posts on Reddit can be believed, there are thousands of others doing likewise. Not a particularly good bit of PR right as patch 8.3 previews are making the rounds and Blizzcon is less than a month away.
Of course, none of it is likely to matter. Blizzard made a completely rational business decision.
Tencent owning a 5% stake in Activision Blizzard is almost wholly irrelevant in the broader truth that China is an insanely large market for games. Like $31 billion and growing to $41.5 billion in five years kind of big. By 2023 there will be more PC gamers in China than the entire population of the US. The latest news is that the US pulled ahead this year in terms of market size, but that is attributed to the fact that China freezed approval of new game licenses for almost a year and put restrictions on screen time for children. Even with zero investment from Tencent, losing access to that “second place” market would be a significant setback for any gaming company.
Don’t get me wrong, I consider China to be one of the most repressive, authoritarian regimes on the planet. But… up to this point, that didn’t seem to matter to anyone. It could be that this was just a particularly egregious example that shocked people into wakefulness, similar to certain phone calls to Ukraine. And that’s fine! Whatever it takes to get people to pay attention to the fact that corporations are not your friend, and that if it were profitable, these men and women board members would have a fiduciary obligation to their shareholders to destabilize the United States and/or any other country.
Canceling your subscription and deleting Blizzard games is one way to protest. I hope you don’t close Battle.net and boot up League of Legends (100% Tencent owned), anything on the Epic Games launcher (48.4% owned), PUBG (11.5%), Path of Exile (80%), Clash of Clans/Royale (84.3%), or any of the other games on the list though. Perhaps that is unfair, as I don’t think the Path of Exiles devs have banned pro-Hong Kong players for interviews. On the other hand, I don’t think these other companies were forced to let go of the tiger’s tail just yet. Nevermind any non-Tencent companies that would be willing to walk the same road for access to hundreds of millions of Chinese customers.
Incidentally, the makers of Gods Unchained (another digital card game) came out with this statement:
.@Blizzard_Ent just banned @blitzchungHS and stripped his Hearthstone winnings because they care about money more than freedom. We will pay for ALL his lost winnings and a ticket to our $500k tournament: no player should be punished for their beliefs. #freegaming
Cool, huh? I suppose it’s a bit easier to stand up to China when you build your card game around one-time printings of cards, including Mythic-rarity ones of which only four are printed per year, one of which just sold for $62,000:
Ultimately, I do hope that Blizzard reverses course. I hope that all the negative PR and boycotting is effective enough at providing change. I hope that American companies will stop bending over backwards to appeal to oppressive regimes.
I had also hoped in the last election that people who would have literally died without Preexisting Conditions protections would not have voted for politicians expressly running to remove said protections, but here we are. This is the world in which we inhabit… until it bursts into flames.