Hearthstone Data Points
[Blaugust Day 6]
It has been yet another Blizzard Investor Report in which Hearthstone metrics have been bundled or otherwise obscured, but this latest report added a few more variables with which to solve for X.
One of the juicier parts was this bit (provided by TheStreet):
Note that this quarter was an important inflection point for Blizzard. In spite of World of Warcraft subscriber declines, which were more concentrated in the East and partly affected by the success of Diablo III in China, Blizzard grew its Q2 revenues 29% year over year at constant FX.
This performance was driven by the strong performances of Diablo, Hearthstone, and Heroes of the Storm, which in Q2 made up the majority of Blizzard revenues. The franchise diversification inside Blizzard is happening rapidly, and even more importantly, the aggregate Blizzard community is healthy and growing.
In order to fill in some blanks, we now have to turn to the Activision Blizzard website. According to the slides (PDF) and press release (PDF), we get some more data points:
- Destiny, Hearthstone, & Heroes of the Storm: >70M players & >$1.25B non-GAAP* revenues, LTD
- Destiny: >20 million registered players have played about 100 hours each since launch
- Diablo III has sold-through over 30 million units to date globally
- Hearthstone: Key engagement metrics nearly doubled year over year, largely on account of the new content/platforms.
- Overall Q2 net revenue GAAP = $1.044 billion, non-GAAP = $759 million.
- WoW specific GAAP revenue for Q2 = $221 million; non-GAAP $157 million.
- Asia Pacific net revenue for entire company: GAAP $105 million, non-GAAP $131 million.
- Blizzard specific revenue for Q2: $385 million.
That last data point was not specific in whether it was GAAP or non-GAAP, but I’m assuming it is the latter as otherwise WoW couldn’t be less than half of the Blizzard total, which is what was stated in in the investor report. So here are a few of rudimentary calculations we can draw:
- Blizzard’s non-WoW revenue for Q2 = $228 million (385 – 157).
- Hearthstone + Heroes of the Storm registered players = ~50 million
- Hearthstone = 30+ million registered players as of 6/5/15.
- Ergo, Heroes of the Storm has ~20 million registered players (70 = 20 + 30 + X).
- Destiny + Hearthstone brought in $850 million in 2014.
- The Q1 2015 report (PDF) stated Destiny + Hearthstone had $1 billion non-GAAP revenue LTD.
- Destiny + Hearthstone + Heroes of the Storm = ~$250 million combined in Q2 (1.25b – 1b).
- Diablo 3 sold 20 million copies as of August 2014. Thus sold another 10 million copies in last year.
So… yeah. Still feels like we’re missing too much information to draw any major conclusions.
That said, we can deduce that Hearthstone made less than $250 million in Q2, and less than $150 million in Q1. How much less remains to be seen. Also, while a lot of noise was made about the (F2P!) success of Diablo 3 in China, it bears mentioning that all franchises in both Activision and Blizzard (including WoW) totaled $131 million in revenue in China. In other words, it isn’t as though Chinese Diablo 3 is going to claim the lion’s share of the non-WoW pie.
As always, if you see an error or otherwise have put enough skill points in Language (Economics) to make better sense of the Investor Report numbers, by all means correct me in the comments below. If I had to guess, I’d peg Hearthstone at around $75-$100 million per quarter.
Guild Wars 2 is Fastest Selling Western MMO
During my futile hunt for Hearthstone Beta keys (c’mon Press™, don’t fail me now), I stumbled upon this GameBreaker.tv article about Guild Wars 2 sales:
With over 3 million units sold in the first nine months of availability, Guild Wars 2 is the fastest selling MMO ever in the western market.
That’s no small feat right there. Riding a wave of acclaim and accolades, Guild Wars 2 has set a high bar for quality, and it has earned them a spot in MMORPG history according to an official ArenaNet press release. 3 million units sold in the game’s first nine months of availability puts it at the top of the record books in Europe and North America according to DFC Intelligence, a strategic market research and consulting firm focused on interactive entertainment.
Technically, it may have been 3 million by January 2013. Either way, this news was mildly intriguing, considering how distant from GW2’s actual release it came.
Still, it got me curious about some other numbers and figures. For example, here is an article from VG247 parsing the latest financials that indicate GW2 box sales are down. Which… shouldn’t exactly be surprising given that that is exactly what happens with any box game, right? Then there is the admittedly anecdotal Digital Dozen feature that NoizyGamer puts out every Tuesday, measuring the Xfire hours logged. The latest pretty much show a 50% decline from December, but it’s still roughly half that of WoW today, hour-wise. So, it is probably safe to say that the game’s population is doing alright and ArenaNet deserves the accolades for its legitimate record-breaking, even if the timing is a bit PR-ish.
I was trying to find numbers on how WoW did by comparison back in the day, but it turns out Blizzard doesn’t like giving out those numbers. The best I could find was this old article from 2009, which stated Blizzard sold 8.9 million retail boxes to date in the US alone. As point of reference, MMOData.net (thank god they’re back) shows that halfway through 2009 the Western numbers were steady at ~5.25 million subscribers. There is no way to know the breakdown between US vs Europe, or even whether the numbers are even intelligible given how it counts both box and expansion sales, but there it is.
Just for giggles though: the 2010 census states there were 205,794,364 Americans aged 18-64. A Pew article says 62% of American adults aged 18+ owned a desktop circa mid-2009. If we do a bit of rounding (a couple ten thousand) and assume that every desktop computer could run WoW (no possible way that’s remotely accurate), we have a pool of 127.6 million potential MMOers of which WoW reached… 6.98% of. Back in 2009.
Take away the people whose computers couldn’t handle WoW and then further reduce by those who have no interest in RPGs (let alone online ones) and then the people with PCs but no broadband and… well, you can start to see why market saturation is/was a legitimate concern.
Posted by Azuriel
In the comments to my last post, I got some pushback from stating Covenants in WoW “were choices in the same way stacking Crit vs Versatility is a choice: namely, choosing to be objectively correct or gimp your character in X or Y (or all) content.” Indeed, I believe that the proposed 9.1.5 patch changes that remove the Covenant-switching restrictions is something that should have existed from the beginning. Which, since some people forgot, it kinda did since you could freely change Covenants without friction outside of going back to one you previously “betrayed.” In that one scenario, you were limited to a once-a-week quest.
But let me go a bit further: I do not believe that “meaningful choices” can or ought to exist in MMOs.
What someone means by “meaningful choice” is critically important, of course. There is no one answer. For example, is a mutually exclusive choice always meaningful? Does a choice have to be permanent to be meaningful? Does a choice have to have lasting consequences (which is different than just being permanent) to be meaningful? Does a choice have to feel difficult to make to be meaningful?
I bring up these different dimensions of “meaning” because I sometimes feel that people fetishize Permanence in terms of choices. That if you can change something later, it must mean that the original choice itself didn’t matter. To them I say: Every Moment is a One-Time Event. Specs in WoW have been imminently changeable at the drop of a hat for many years. If you choose to not tank for a raid, that choice lasts only for as long as you want it to. But here’s the thing: the choice you made to not tank yesterday is permanent. You can’t go back in time and make a different choice for the Tuesday raid time. So… was the original decision a meaningful choice? If you were good at tanking, it certain was for everyone there.
Let’s bring this back specifically to WoW Covenants in Shadowlands. For those not playing along at home this expansion, there are four Covenants (i.e. factions) the player could choose to ally with at max level. During the leveling process, you got to do quests for each one and also play around with the unique Covenant abilities that each one offers – some are general abilities, and others are class-specific. Eventually, you have to choose a specific Covenant to champion and otherwise experience the rest of the expansion with.
Is picking a Covenant a meaningful choice?
As I wrote before, I would say No. Was it mutually exclusive? Yes, you can’t have more than one Covenant at a time. Were there consequences? Yes. Sort of. Covenants were swappable even before 9.1.5 but let’s not pretend there isn’t a significant time cost to essentially starting over with rebuilding a Sanctum, grinding Anima, and all the sort of nonsense daily quests one has to do. Plus, you lost access to any Transmog from the original Covenant. Was it permanent? Obviously not, but that would not have been the secret sauce if it was – instead of meaning, such a decision would have brought in frustration and betrayal.
Why? The Covenant abilities themselves are an extremely mixed bag. Sometimes they don’t matter, and other times they matter a whole hell of a lot. For example, if you are a PvP Priest, you want to be Venthyr for the Mindgames ability. Mindgames is one of the most unique CCs ever introduced to WoW, and I guarantee you that it will be brought forward into the next expansion as a Talent or even baseline ability. If you don’t PvP on your Priest character, then sure, your Covenant choice is more wide open. But if you ever thought you would, not picking Venthyr would be playing with a handicap.
On the PvE side, Night Fae is an attractive choice for Death Knights given it increases their mobility, which is otherwise the classical weakness of the class. However, Night Fae is extremely terrible for both Unholy DPS and Blood tanking. So your “choice” is between the optimal DPS/Tanking or improved quality of life. Explain to me again why it’s a good thing that we have to pick between the two.
Notice how none of the above considerations touch on the Covenants themselves: their theme, their plot, their aesthetics, their characters, or anything that actually makes them meaningful from a narrative standpoint. There are certainly players out there for whom Covenant theme is the number one consideration. Helistar said in the comments yesterday: “When I started Shadowlands it was obvious that my druid would be Night Fae, optimal choice or not.” That’s totally fine! Although… I have to ask the follow-up question: if it was so obvious from the start you were picking Night Fae, was the choice really meaningful to begin with?
If it seems as though I’m playing both side of the argument… I kinda am.
The real crux of my argument is this: the designers should not be going out of their way to “enforce” meaningful choices. In Diablo 2, you could not respec your character; in Diablo 3, you could swap your abilities around at almost any time. Was picking talents in Diablo 2 more meaningful? No! All it did was make me feel bad every time I leveled up, knowing I was always going to be 2-3 levels late to the actual good talents due to the dumb, blind decisions I made hours ago. That doesn’t feel meaningful.
Imagine if Blizzard designed Covenants such that Covenant abilities were interchangeable (and probably Soulbinds), but the Covenants themselves were not. Priests could have Mindgames but fight with the Kyrians. That sort of thing. Would that detract from the meaningfulness of the Covenant decision? Or would it… enhance it? I would unequivocally say the latter. Because WoW is an MMO where you could be spending 40 hours a week playing your character and not spend a second progressing whatever story exists. So for me, gameplay decisions and projected viability and optimization are my top priorities. And those things are largely math problems with clear, non-ambiguous answers.
In a hypothetical Shadowlands where Covenants had no particular gameplay impacts, suddenly that decision becomes meaningful. The choice more reflects who I choose to identify with, who I am as a person, who best reflects my values, and that’s a hell of a lot more meaningful than 2% DPS. It would certainly be closer to what I feel were the meaningful choices in, say, the Mass Effect series:
The genophage choice is definitely one that I felt was meaningful. It can say a lot about you as a person. Maybe the fact that Covenants primarily boil down to a numbers game to me still says something about my values, but I don’t think you can read much more into it other than sometimes 2% DPS actually matters. Rather, I would say that the meaningfulness of a choice in an MMO is directly disproportional to its gameplay effect. If you care about the numbers, then it really isn’t a choice; if you don’t care about the numbers, what are they doing there in the first place? Just remove the numbers.
Finally, for those still stubbornly sticking to their guns regarding “permanent choices are meaningful choices,” I say to you one word: alts. Nothing is permanent if you can have alts. So really it’s just a question of how many hours of hazing you want to require someone to go through to experience the other choice. Or just to potentially be viable in another subset of content.
Posted in Commentary, WoW
Tags: Mass Effect, Numbers, Optimization, Shadowlands, WoW