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Smedbombs
John Smedley, the president of SOE, did a Reddit AMA a little while ago and dropped some bombs.
If you could relaunch a shutdown title which one would you pick and what would you do differently this time?
SWG. I would do everything differently.
SWG PLAYERS – OUR NEXT GAME (not announced yet) IS DEDICATED TO YOU. Once we launch it… you can come home now. (source)
Here are some more snippets:
- The PlanetSide 2 pricing model is not a good gauge for EQN/L (and Ps2 prices may be decreased soon)
- There will be a Bard in EQN
- The Ps2 Player Studio will eventually allow players to create vehicles and even weapons eventually.
- EQN is confirmed to be coming to the PS4.
- The whole Storybricks/emergent AI thing is the secret sauce to EQN.
- You can expect EQN:L, expansions to EQ and EQ2, and an unannounced MMO in 2014.
- When asked about the closing of Vanguard, he admitted that they were actually running it at a loss for years.
His response to the closing of Free Realms was rather depressing:
1) Are you planning on adding more family-friendly options? First there was Toontown Online, then there was Free Realms, and CWA. Is there another youth-oriented game planned?
1) No. No more kids games. Kids don’t spend well and it’s very difficult to run a kids game. Turns out Kids do mean stuff to each other a lot. (source)
There was another question/answer that I felt was rather interesting, concerning card games:
Will Legends of Norrath also be sunsetted in the near future?
no. Actually after seeing what Blizzard did with Hearthstone it’s given us some other ideas…. LoN is an awesome card game. We can take that to the next level. (source)
The whole WoW-clone phenomenon is well established, but I still find it interesting seeing it take place in real-time.
Factoids from Smed
In the midst of phat beats the Smedster was laying down yesterday, there were a few random facts I didn’t want to let slip through the cracks.
In practice, our primary job is making fun games. That always comes first. PS2 was a $25M investment. (source)
It is pretty rare that we get to see how much a game costs directly from a knowledgeable source.
Player Studio items – let me make this simple. We excluded them because we didn’t like the idea of giving away someone else’s item. The player who made it would get no revenue in that case because it’s a free item. We are considering just eating the cost of this. Either way we are likely going to allow Player Studio items. (source)
In case you were wondering about the “eating the cost” comment for Player Studio items. Here is a bigger drop though:
We’re in the middle of developing Everquest Next Landmark (on schedule right now for end of this month). We rebooted the game 3 times. It was a massive delay and it hurt us financially. But it was the right thing to do for us, and for the industry. Most importantly you all are going to get to play something we’re very proud of and we think is a whole lot of fun. (source)
Emphasis added. So… the weird sort of “marketing” surrounding EQN:L is starting to make sense. Namely, SOE didn’t know what the hell they were doing either. That’s almost comforting. But a little scary too, considering it appears as though SOE is going to be leaning on EQN:L for financial stability.
We’ll have to see how it plays out, but for my part, I am liable to start my SOE subscription back up once I can start playing EQN:L given how I’ll likely be getting PlanetSide 2 bonuses as well.
Good Guy SOE
So, I find myself playing PlanetSide 2 again. Yes, I had stopped for good. Probably more than once. I might be what they call an “unreliable narrator.”
What brought me back into the fold (for the time being) were forum tears. Specifically, I saw a veritable rash of QQ posts on Reddit concerning how overpowered A2A missiles are, how unfair it is that skilled pilots (presumably packing lolpods) are being blown out of the sky by noobs, and so on. So I did what every rational gamer would do in such a situation: log on and run the flavor-of-the-month gravy-train all the way to cheeseville.
11 kills in 43 minutes may not sound like anything – and it’s not – but they were 100% other players in jets, which I can assure you is a feat I have never remotely came close to before. Indeed, the time was inflated a bit because I had to go in search of more jets, having destroyed the gate-camping ecosystem I was hunting in.
In the meantime, there was another controversy brewing on the Reddit forums in the form of John Smedley changing the way subscriptions work at SOE. Currently, you can subscribe to Ps2 for $15/month, receive some membership perks, and then receive a monthly stipend of 500 Station Cash (SC). As Wilhelm has detailed previously, SOE has had a ton of issues with people hoarding currency from triple SC sales, to the point where they had to stop letting you redeem SC for expansions, subscriptions, etc. For the less economic-minded, the problem with SC hoarding is that SOE can’t actually count the cash you used to purchase SC as revenue until you redeem it; until you do, the SC technically counts as a liability. Indeed, since the introduction of Player Studio items, SOE faces the additional uncertainty of having to potentially pay out an unbounded amount of cash to players once per quarter, depending on how many people redeem their SC for those items. We aren’t talking about virtual money for virtual items anymore, we’re talking cash payments to player artists.
If that still sounds confusing, an example I’ve heard is this: imagine what would happen if 100% of EVE’s playerbase used PLEX for their subscription next month. Sure, CCP technically already has the money, but they are unlikely to have enough cash on hand to cover a full month’s worth of payroll, server costs, etc, with nothing coming in that month. Companies do end up estimating “breakage” (e.g. gift cards that are never redeemed and the like) but they can’t claim all of it without running afoul accounting principals.
The first solution Smed presented was interesting. Instead of a 500 SC stipend that simply accumulates, they would allow you to purchase one item a month that costs up to 2000 SC. A voucher, if you will. The primary issue under that scheme is that there is next to nothing in the Ps2 store that costs 2000 SC aside from the ocassional bundle, which you cannot even buy with it. Most player-created items – which, incidentally, are so much cooler than SOE-designed items that its sickening at this point – cost 1000 SC apiece, so ostensibly you would be coming out ahead under this rubric… but Player Studio items were also excluded. Even if Player Studio items were allowed, the creators would see zero reimbursement since the 2000 SC voucher was “free” – Smed stated in the thread that SOE was seriously considering eating the cost and paying the item creators anyway.
If you weren’t interested in fancy hats and cosmetic items though, you were going to be boned as a Ps2 player under this system. One of the perks of subscribing to Ps2 was getting access to a 2nd Deal of the Day, and said deals frequently put items at price points below 500 SC. Indeed, there were two items last week that were selling for 99 SC. If I wanted both, I could either spend an extra dollar and use the 2000 SC purchase on the other, or I could get both with the 500 SC stipend and have some virtual change left over for next month. And on the other end of the spectrum, if you have been playing for a while, there isn’t liable to be anything you want to buy in the store in a given month – especially since the devs decided to take their content-free optimization break. Each month you didn’t purchase anything as a Ps2 player was 500 SC you weren’t ever getting back.
After going back and forth across a 200+ response Reddit thread, Smed dropped some interesting information. The plan going forward for SOE is for the All Access Pass to be lowered to $14.99/month and to automatically apply to all SOE games (on the PC, for now). In other words, one subscription to rule them all. It sounds a bit weird at first, given how many of the games SOE offers are F2P to begin with. But that sort of makes it subtly brilliant: the fact you are receiving “premium” bonuses for games like DCUO might make you more inclined to download the client and take advantage of them. But what if I don’t care about DCUO or EQ1/2 in the least? Hmm. Maybe you have heard of EverQuest Next: Landmark & EQN proper?
The plot… it thickens.
As for the stipend, Smed will be bringing up a compromise to the suits: subscribers will get the 500 SC like usual, but you have to log on each month to claim it. While it seems silly that that solves anything, I wouldn’t be surprised that there are a non-zero amount of people that have auto-renew subscriptions and do nothing with them. After all, that’s kind of the point of auto-renew subscriptions as a business model. For every heavy Netflix user, there is someone like me who has booted it up for about two months out of the entire last year.
In any case, mad props to John Smedley for coming to Reddit of all places and laying down the behind-the-scenes facts. There are some people who are not happy with the way things shook out (the 2000 SC voucher sounded better to them), but no one can deny the fact that SOE climbed down the mountain and took the feedback of its players seriously. If you were going through Ghostcrawler withdraw like I am, look no further than… the PlanetSide 2 Reddit forums, apparently.