I spent about 10 minutes coming up with various clever variations on Titanfall and Attack on Titan, but alas.
Blizzard has killed Project Titan after seven years in development. That Polygon article is overflowing with choice quotes.
“We had created World of Warcraft, and we felt really confident that we knew how to make MMOs,” Morhaime said. “So we set out to make the most ambitious thing that you could possibly imagine. And it didn’t come together.
“We didn’t find the fun,” Morhaime continued. “We didn’t find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that’s the game we really wanted to be making. The answer is no.”
Some would certainly argue that Titan isn’t the only project they can no longer find the fun/passion for.
“Are we the MMORPG company?” he added later, in conclusion to that line of questioning.
Morhaime answered that last rhetorical question quite simply: “We don’t want to identify ourselves with a particular genre. We just want to make great games every time.”
Like… wow. (Err… no pun intended) That has “exit strategy” written all over it. And speaking of that:
Throughout the interview, Metzen and Morhaime suggested that the recent trend of smaller-scale Blizzard releases like Hearthstone and Heroes of the Storm has played a part in the company moving away from Titan. […]
He explained that Hearthstone had helped the studio realize that they don’t need to fit themselves into the box of only making products of a certain scale.
I didn’t get the chance to mention it earlier, but Hearthstone hit 20 million players. Or “players,” whatever. It is still 10 million more than they had in March. While it’s tough to actually come to any sort of definitive conclusions about the significance of those numbers given how it’s a F2P game that is hitting mobile devices, it is clear that it wasn’t just a flash in the pan. If this analyst from CinemaBlend.com (…err) can be believed, Hearthstone could pull in $30 million in revenue this year… which is basically 14% of what WoW brings in yearly. Not bad for a team of 12-15 people.
Back to Titan though, being cynical is easy and mostly safe. However, I am beginning to agree with Gazimoff of Mana Obscura in that this might be the death of the super-genre MMO. “We won’t see another heavyweight MMORPG released by a major studio in the next two years.” I was going to say that EverQuest Next sort of proves that wrong, but that is probably a bit more than two years out, and who knows if it even gets released at all; Landmark might just cannibalize it, if it doesn’t cannibalize itself first. But surely there is something else… oh. Maybe not.
Whether you are celebrating the news – perhaps hoping that more tightly-focused niche MMOs will spring up in the vacuum “as they should be” – or lamenting the loss of AAA tourism, I do want to take a moment to mark the occasion. Because it is an end of an era, or another sign of it at the least. And while we can sit back and suggest that WoW “ruined” “real” virtual worlds like Ultima Online or Everquest or whatever, I do feel a bit sad to think that what we have is it. Specialization is great and all, but when I look at the ex-WoW guild member friends I have made, I see a group of people whom I have never consistently played any other games with. The “super-genre” WoW was pretty much the extent of our shared gaming interests; there is some tiny overlap here and there, but getting the hardcore Civ, the Team Fortress 2, and The Sims players all together as an officer core for a 5-year old guild was goddamn magic.
Titan was unlikely to have rekindled things for my disparate, dispersed cohorts, true. Sometimes things just reach their natural conclusions. And maybe there is something to be said about making friends with more similar interests in the first place. Still… I can’t help but feel a loss, somehow.
Constants and Titanic Variables
In the off-chance you haven’t already read thirteen hundred blogs talking about it, VentureBeat broke the news about Blizzard’s new MMO “Titan” being sent back to the drawing board. Depending on how you slice it, that is between 2-7 years of game development being flushed, with 70 of 100 developers being redistributed to other games while the core 30 presumably get called to the carpet.
First thoughts? Well, maybe now Ghostcrawler will have enough staff on hand so that patches can have both raid and dungeon content instead of these unquestionably artificial “dilemmas.” ¿Por qué no los dos?
The normally sanguine Syp thinks Blizzard should scrap Titan altogether due to the risk:
Blizzard cares deeply about its reputation and position as an industry leader. That’s another obstacle, because any stumble, no matter how small, will be taken and used as a weapon against it by capricious gamers. For example, while Diablo III has sold quite well and boasts a healthy population of players, the error 37 and auction house debacles have damaged the game’s reputation while slapping some egg on the face of the studio. Blizzard has had to learn humility over the past couple of years, and it is odd and unnerving to see this formerly arrogant company stuttering out apologies.
His point about holding Blizzard to higher standards is absolutely true, and the Diablo 3 point is especially apt.
Indeed, I am starting to think this Titan decision makes more sense coming from the other direction. What if it was not so much that Titan’s design was terrible or out-dated (having ostensively been drafted pre-mobile, pre-F2P), but rather it was not good enough to justify the loss of 70 top-quality developers for years?
One of the more frustrating realities of game design from the consumer perspective is that current success pays for future projects instead of being reinvested. While it isn’t that big a deal when it comes to single-player games, it’s huge when it comes to MMOs. Just think about the following:
We first reported on Titan back in 2011. Blizzard chief operating officer Paul Sams told us in an interview that “we have taken some of our most experienced developers and put them on [Titan]. We believe we have a dream team. These are the people who made World of Warcraft a success. We are going to blow people’s minds.” [emphasis added]
They had the very designers that crafted WoW into the 8+ million subscription engine it was back in 2004 tied to an unreleased (and now scrapped) game for the last X years. People joked about Ghostcrawler being a part of the B Team for a long time, of course, although I honestly do not have much against the guy. But regardless of where you fall on the WoW line, really think about that alternate universe where the original team was never split. What kind of game would WoW have been? What could we be playing today? Would it still be shedding over a million subs in a quarter?
So that’s my wild, out-of-my-ass idle speculation of the day: the old version of Titan might have been perfectly serviceable, but not crazy-good enough to justify keeping 70 people tied up when the rest of the boat(s) are taking on water. This is Activision Blizzard, after all, home of the billion dollar franchises. The Blizzard half cannot simply expect investors to be patient with Call of Duty and Skylanders propping up an ailing WoW to buy time for a Titan-ic (har har) gamble.
In spite of its age, WoW could be doing just fine as a money-printing machine. It just needs more and better things. And more agile developers. And server merges. Hopefully this transfusion of developers will be enough juice to keep the engine pumping.
Closer Look: Blizzard’s Q4 2011
When we last left our intrepid heroes in Q3 2011, WoW had lost 800,000 subscriptions and the following four salient points were made in the earnings call:
- Majority of the sub loss is occurring in the East.
- Implicitly, the difficulty of Cataclysm content was the cause of sub losses.
- Expect some (more) “aggressive” World of Warcraft marketing.
- Patches are more about recapturing the recently churned.
I suppose the holiday box sale and Annual Pass count as aggressive marketing, but let me not get ahead of myself. If you want to read along from home, Seeking Alpha will hook you up.
1. Is Bungie not working on Titan?
Eric Hirshberg from Activision Publishing buried this gem 25 paragraphs into vapid gushing of COD and Skylanders:
Looking further out, we continue to lay the foundation for our new universe from Bungie, one of the world’s best developers. Bungie continues to make incredible progress on what we expect to be a genre-defining new IP that will provide us with tremendous new opportunities and which remains one of our key strategic growth pillars for the future.
This may or may not seem a non sequitur, but I have always entertained the notion that the Bungie acquisition might have had something to do with Blizzard’s Titan development. Why?
Let’s look at the entrails. First, both Joe Staten and Rob Pardo have been playing it coy as recently as 2 years ago about Bungie working with Blizzard. But we also know that Bungie’s secret project “Destiny,” is slated as a sci-fi MMOFPS that is, quote, “WoW in space.” If you have a tinfoil hat handy, things can get even more bizarre when you consider that Ensemble Studios was working on a Halo MMO to directly compete with Blizzard… that was code-named Titan. And when Ensemble Studios was disbanded, several ex-members joined Blizzard. And now Bungie is here with a 10-year contract, making a brand new MMOFPS IP to be a “strategic growth pillar” for Activision Blizzard at the same time Blizzard is making a “casual” new-IP MMO that isn’t supposed to compete with WoW… that is code-named Titan.
Technically a lot of this is old news, and the earnings call did not reveal anything new either way. But in reading that paragraph under the Activision Publisher heading, it occurs to me that it is entirely possible that we could see two new, separate MMO properties out of Activision Blizzard even with WoW still sucking most of the oxygen out of the MMO room. In some respects, that outcome is crazier than Titan turning out to be a Blizzard-Bungie joint MMO.
2. Around 1 million Annual Passes sold… in the West.
Another initiative that has been very successful is the World of Warcraft Annual Pass. This program was announced at BlizzCon this past year. Under its terms, players who commit to being a World of Warcraft subscriber for 1 year will get a free copy of Diablo III, unique digital items in World of Warcraft, and other benefits. To date, we have signed up more than 1 million players in the West for the World of Warcraft Annual Pass.
The more I think about that number, the crazier it ends up being. While the Annual Pass appears to be non-binding (your access to D3 will simply go away), can you otherwise imagine another MMO who can count on 1,000,000 Western subscription accounts being locked in for 12 months? That would make SWTOR automatically profitable for an entire year.
3. Mists of Pandaria information out on March 19.
Some of you may have seen recent news about the upcoming World of Warcraft expansion, Mists of Pandaria. Last week, we began inviting global press to visit our office to get a hands-on look at the game. The press visit will take place next month, and our players will be able to read the latest news on the game on March 19. We’re looking forward to showcasing the game to our community and collecting more feedback as we prepare for the upcoming beta for Mists of Pandaria.
By the way, that means there is an automatic 1 million beta-testers for Mists, yeah?
4. Chuck Norris was super effective!
Neil A. Doshi – Citigroup Inc, Research Division
Mike, I was wondering if you could provide us a little more detail around the subs for World of Warcraft. What was the impact from some of your marketing efforts? And then how many subs did you add from Brazil? And if you have any comments on trend that you could share with us, that would be great.
Okay. So we were very pleased with the results of the marketing initiatives in Q4. The Chuck Norris spot was very effective. We’ve got over 29 million views of the spot on YouTube. And I think, just looking at how well the subscribership held up during our most competitive quarter ever, we’re very happy with that. Engagement of the player base is very strong. We do not break down regional. We do not provide regional breakdown of subs, but we’re off to a good start in Brazil. And I don’t have any detail on churn.
Nothing to add to that.
As reported everywhere, WoW did implicitly lose another 100,000 subs in the quarter. There have been a lot of “See? Not dying!” posts over in the MMO-Champ and WoW Insider comments, but it’s worth pointing out that A) if someone unsubbed for SWTOR, then they won’t count as “missing” until January, e.g. Q1, and B) WoW launched in Brazil this quarter, as noted above. There are several more high-profile MMO launches coming this year, and let’s not forget that everyone is stuck with Dragon Soul until Mists actually launches… which could be six months from now, or more.
In any event, sub numbers really only matter to me in the context of having objective data by which we can interpret future design philosophy, and MMO player desires by extension. If Blizzard’s reaction to losing 1.8 million subs is to make the game easier, then we can assume that they believe a hard game is why people left.
It’s crude, it’s imperfect, but it is all we really have as armchair game designers.
What Are Those Titan Devs Doing Now?
Posted by Azuriel
Adam of Noisy Rogue brought up an interesting point recently regarding the cancellation of Titan:
Hey, yeah, what are they going to do with all the people who were working on Titan?
So what we know is that Titan had 100 developers working on it last August, until it was slashed down to 30 when it “went back to the drawing board.” Mike Morhaime said they moved the slashed devs over to Diablo and the Blizzard MOBA. But then I got to thinking: wasn’t the dev count on WoW beefed up recently? Indeed it was, as reported on 8/25/13:
So the timeline makes sense that a lot of those Titan devs were moved over into WoW in addition to Diablo and the MOBA. But then I came across this Icy Veins interview with Tom Chilton from August 2014 (emphasis mine):
Q. You announced repeatedly that you would release content faster: “every 6 months”, “no more ICC”. Obviously, that did not really work out, so we were just wondering what caused it.
A. That is definitely fair criticism. We did a good job earlier in Mists of Pandaria, having the content come at a more frequent intervals, and certainly we had hoped to have Warlords of Draenor out a couple of months ago. The reality is that scaling up the number of people that we have, to work on multiple projects at once has slowed us down. Honestly, it should have not come as a surprise to us. We increased the size of the team by 50% and the majority of those people had never worked on World of Warcraft before or any other MMO, so it is really difficult for them to create content right away, without getting up to speed. So we ended up redoing a lot of the content that we were doing for Warlords to make sure that we would get it at the quality level that we would expect.
Now I’m not sure what to think. Did Blizzard hire a whole bunch of brand new developers for the WoW team? Were the 30 core devs left behind on Titan the only ones with WoW experience, e.g. Kaplan, etc? We do know that Blizzard is already designing the expansion after Warlords right now, so perhaps the new guys got relegated to Warlords and the core-crew is working on whatever Orcish masturbation fantasy is undoubtedly next (“Thrall’s child is all grown up and mad with power!”). I mean, Jesus, it’s been World of Hordecraft aside from that one brief period of time in Wrath. And it’s arguable that the Taunka and Horde Death Knight quests were far superior to what the Alliance got.
I’m not bitter or anything.
By the way, while I was
Googlingresearching this post, I came across this rather interesting picture:
The jokes almost write themselves.
This slide came from the Hearthstone fireside chat back in November 2013, with those numbers representing the team sizes of those three games at release. In other words, vanilla WoW had 60 people, Diablo 3 had 75, and Hearthstone 15. Supposedly Diablo 3 is in a better place these days, but it kinda tells you a lot about the relative worth of even Blizzard developers when you have 75 people collectively cranking out the clusterfuck of Diablo 3 on release. More is less, it would seem.
Posted in Commentary, WoW
Tags: Developers, Diablo 3, Mike Morhaime, Titan, Warlords of Draenor, WoW