Subscription Pass

When the videogame historians look back on this particular monetization strata, it will undoubtedly be the Season Pass era. Or perhaps the Microtransaction era more generally, to include loot boxes, but with legislators and science slowly turning against loot boxes, I feel like more and more games will be making a hard turn into the Season Pass model.

To be clear, I am not referring to the Season Passes of yore, in which you essentially pre-ordered DLC. The new hotness is basically a month-to-month subscription. This most recently slapped me in the face in Clash Royale:

Clash-Royale-Update-Pass-royale-1147670

The new troop doesn’t even officially get released until Season 2…

Someone on Reddit wrote up all the incentives that your $5 will purchase, and the list is somewhat enticing. None of them are technically P2W, which is itself a moot point because you could drop $99 on shit from basically day 1 in Clash Royale anyway. Indeed, if you look at the package in comparison to what your hard-earned cash could buy normally, you’re effectively getting 10x-11x the normal value. Five dollars will get you 500 gems, which can convert to 10,000g or two emotes or two Lightning Chests… or basically give you 40,000+ gold, 800 more cards (including 60+ Epics) and a bunch of other stuff.

Of course, Supercell doesn’t want it to be an either/or scenario. You can do both. Having an exceptionally generous Season Pass can lure F2P players into making their first purchase, after which it is easy to make another. One of the “perks” of the one in Clash Royale is an auto-announcement in Clan chat that you purchased the pass, and thereafter your name shows up in gold coloring in chat and battling. Turns out that adding gold leaf to a scarlet letter makes it rather desirable.

The dilemma I face is the same as always: I am caught in eye of the monetization storm.

ClashRoyale_AlmostMax.jpg

Could I be any more off-meta?

As the screenshot shows, I am one Miner card away from having a fully-maxed deck. I am sorely tempted to purchase the Season Pass entirely to get that last Miner card. It would normally not be too difficult to trade for it within my current clan, but there are at least three other members currently asking for Miners themselves, and none seem keen to trust me in giving up one of their so I can max the card and satisfy an effectively infinite number of trades thereafter.

After that though… what then? I have dozens of technically maxed cards that I cannot actually max out because I lack the gold to upgrade them all. Not that I would need to max them out in the first place, considering I don’t use them in decks. The deck I have is the one I enjoy the most. The last two slots are technically flex slots, but I have tried a bunch of alternatives and found them lacking.

Would the new Fisherman legendary card be a good fit? Completely irrelevant. New legendaries may as well not exist, because I would need literal dozens of them to get them anywhere near usable levels where I’m sitting on the ladder (~5800 last season) and in 2v2. Granted, the Fisherman has some utility outside of his base HP and damage – the ability to hook and pull troops around like Roadhog from Overwatch – but I’m still not bringing that to match that matters.

In any event, the Season Pass model gives me pause. In the context of cash purchases within Clash Royale, it’s a great deal. Would I pay a $5/month subscription to Clash Royale though? Nope. It’s not a subscription though, as there are no reoccurring payments. “Cancel any time!” And yet there will be tens of thousands who do re-up every month, for the rewards or the conveniences lost.

Technically this should be positive Consumer Surplus territory… so why do I feel so dirty?

Possibly because I felt the hook twitch. Supercell isn’t reeling in the line yet, but it’s there. Subscription versus Season Pass is a distinction without a difference, and yet those who would riot about the former in their game are praising the latter. It is a trick of psychology, a stark reminder we can be tricked, and evidence that we face amoral corporations that have a fiduciary obligation to their shareholders to trick us out of as much money as possible.

For however bad loot boxes may seem, never forget that loot boxes are apparently not enough.

Posted on July 3, 2019, in Commentary and tagged , , , , , . Bookmark the permalink. 3 Comments.

  1. Your deck is 6/8 meta cards, plus miner and bowler. Odd deck though, as you win by slowly chipping with furnace/miner, but both can be ignored if the enemy deck is a hard-push deck that you might have a hard time countering (my golem/gy deck would likely fair very well vs your deck, but it would be interesting to see just how it goes)

    The pass value calculation is hard to do too, since technically if you play a lot, and advance up the ladder, the 2 day chest open boost + the pass ability to auto-queue chests could results in a LOT more progress. I opted out of it this time around as I’m not playing CR enough to justify it, plus the main item, the tower skin, isn’t that great IMO.

    That said, about half my clan has made the purchase, so I’d say SuperCell certainly has the right idea here. It’s also very popular in CoC, where I have bought the pass 6 times now (3 months x 2 accounts), and only this month opted out (again because the skin on offer is meh).

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    • I used to have Inferno Dragon in there for Golems and tanks generally, but Zap/Snowball are omnipresent, and it was hard to punish with Skarmy when Baby Dragon was also in every deck. But yeah, I basically rely on chip damage and hopefully some deck judo to counter-push. I’m much too far down the upgrade rabbit hole to try Beatdown at this point, even if I wanted to (I don’t).

      As it happens, I got my last Miner this morning, and now I don’t know what to do with my life.

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