Vote with Your (Whale) Wallet
There was an interesting, albeit depressing, exchange on Reddit concerning the release of Dr. Mario World, Nintendo’s latest foray into mobile nihilism. Basically, it’s Dr. Mario meets Candy Crush (e.g. stamina meters) with a dash of gacha game lootboxes. Which is a little weird, considering Nintendo seems to make a point about not being too greedy with their monetization strategies. What changed?
Whales vote with their wallets. There is nothing the other 90% of us can do about it. They are an insurmountable minority.
Five years ago, I made the point that “voting with your wallet” was a losing strategy, in comparison to complaining about things and thereby possibly voting with other peoples’ wallets. That sentiment seems almost quaint these days. The current reality we inhabit is one in which the mere existence of people willing to drop $100 (or $1000) in a sitting dictates how mobile games are developed.
I would like to believe there is some kind of silver lining in all this. And maybe there is. If you are just looking for something to do on your phone, there are tens of thousands of options available for free. Not all of them are even horrible. Hell, go play Dr. Mario World if you want!
As someone who loves the purity of elegant game design though… I’m fucked. I could vow to never play these games again, convince thousands more to join the boycott, and it wouldn’t matter. When 90% of the playerbase is already not paying for anything, and the average lifetime value of paying customers is single digits, one $99 purchase justifies a lot of nonsense. Not just in one game, but every game. There will be exceptions, but they exist as deliberate acts, fighting the ocean current.
When money is speech, the richest speak the loudest.
…er, when did we decide that was a good idea, again?