There was an interesting, albeit depressing, exchange on Reddit concerning the release of Dr. Mario World, Nintendo’s latest foray into mobile nihilism. Basically, it’s Dr. Mario meets Candy Crush (e.g. stamina meters) with a dash of gacha game lootboxes. Which is a little weird, considering Nintendo seems to make a point about not being too greedy with their monetization strategies. What changed?
Whales vote with their wallets. There is nothing the other 90% of us can do about it. They are an insurmountable minority.
Five years ago, I made the point that “voting with your wallet” was a losing strategy, in comparison to complaining about things and thereby possibly voting with other peoples’ wallets. That sentiment seems almost quaint these days. The current reality we inhabit is one in which the mere existence of people willing to drop $100 (or $1000) in a sitting dictates how mobile games are developed.
I would like to believe there is some kind of silver lining in all this. And maybe there is. If you are just looking for something to do on your phone, there are tens of thousands of options available for free. Not all of them are even horrible. Hell, go play Dr. Mario World if you want!
As someone who loves the purity of elegant game design though… I’m fucked. I could vow to never play these games again, convince thousands more to join the boycott, and it wouldn’t matter. When 90% of the playerbase is already not paying for anything, and the average lifetime value of paying customers is single digits, one $99 purchase justifies a lot of nonsense. Not just in one game, but every game. There will be exceptions, but they exist as deliberate acts, fighting the ocean current.
When money is speech, the richest speak the loudest.
…er, when did we decide that was a good idea, again?
I dislike talking about the same thing as everyone else, but… it’s impossible to ignore.
The best thing I can say about Pokémon Go is that it is a case study in accidental viral marketing. Or would it be grassroots social media marketing? I only know my beach vacation went from zero to “pull into that parking lot, honey” within hours on Thursday.
Both Google search trends and Nintendo’s stock prices bear that suddenness out:
By the way, $1000 on Nintendo last Wednesday is $1571 as of Monday night.
The aforementioned request for a detour was from someone who had no interest whatsoever in videogames, and by all indications still has no interest today. But I am absolutely certain that when she is out and about in town this week, she will be taking the “scenic” route through the red zones in order to get some more PokéBalls.
The other thing I’ll say about Pokémon Go is that its fascinating witnessing a perfect storm in motion. This isn’t the first Augmented Reality game to come out – Niantic were the ones to release Ingress, whose bones make up the entirety of Pokémon Go. No, this is what it must have felt like back in 2004, when WoW came onto the scene and blew up. Popularity basically beyond all reason.
And that is essentially where I am: watching this “game” be popular beyond all reason. It is impossible to “play” in every context in which I would play any game, it drains battery like nothing else, it gets full access to your Google account, and it’d waste my time even if I had never downloaded it in the first place (i.e. by the detour requests). I get that it’s nice fun for the whole family, blah blah, people actually moving around outside, etc.
Know what I see? A whole lot of more oblivious people walking around staring at their phones.
Now, if you’ll excuse me, I need to clear my plate.