In a rather surprising twist, Blizzard announced it’s expansion announcement will be announced during Gamescon on August 6th. That’s a full three months ahead of Blizzcon, which has been the traditional venue for such news. Speculation abounds for the reasoning behind the early reveal, but I feel Wilhelm is on point with this observation:
[…] the date seems set to come in just after we get the Activision-Blizzard quarterly results for the second quarter of 2015 and, most importantly, the WoW subscription numbers that will come with it. That hits on August 4th according to the investor relations site.
For the first quarter of 2015 the subscription numbers were down to 7.1 million. Now there is a rush to get the next expansion announced early in August, a slow news month, well before BlizzCon, and just after the quarterly report?
WHAT A COINCIDENCE.
As mentioned in the MMO-Champ comments, what is also amusing is the hypothetical future in which the next expansion is released by the end of the year. Amusing because the “flying patch” still hasn’t came out yet, and thus we might have (inadvertently?) been put into the “unlock flying in Draenor when the expansion launches” scenario.
But how likely is a December 2015 release really? Blizzard has promised quicker launches for ages now, and I don’t think anyone thinks they are capable of doing so. Even if the August reveal is a fully playable beta… would Blizzard only run an expansion beta for 3-4 months? Maybe. I believe Warlords was 5 months from alpha to beta to release. If we see an expansion announcement in August followed by a beta test after Blizzcon in November, that would set them up for a mid-summer expansion release around the time of the WoW movie. That makes more sense to me… and puts the 6.2 raid tier at 10-12 months long. Just like the good ole’ days.
As for predictions over subscriber numbers? I honestly have no idea. I obviously suspect a large subscriber loss in the last quarter, but I have no idea how the numbers will be finessed by the WoW Token. I have eight such tokens sitting in my inventory right now, for example. Am I counted as a subscriber? Will they continue counting me for eight months despite my not redeeming said tokens? Tough to say.
Just to throw out a number though: 6.5 million.