Stick of Carrots
A few weeks ago, Blizzard acknowledged that their reworked rewards track system in Hearthstone wasn’t sufficient. This week, they are acknowledging again that, yeah, it still sucks:
- We’re adjusting a variety of daily and weekly quests to make them easier to complete
- We’re removing weekly quests that require Legendary cards and Arena runs
- We’re changing the weekly quest “Win 7 Games of Ranked Play Mode” to “Win 5 Games of Ranked Play Mode.
- Tavern Brawls and Battlegrounds will now contribute to quest progress.
- We’re making small tweaks to certain quests
- All 800 XP daily quests will now reward 900 XP.
- We’re reducing the amount of XP needed to reach certain levels in the rewards track.
- We’re adding more gold rewards to certain levels of the rewards track.
- We’re adjusting rewards track bonus levels to provide steadier gold income.
- We’re also planning a one-time log-in reward of 5 Darkmoon Faire packs and 500 Gold
To be clear, the only rational reason the reward track was introduced at all was as a justification for a Battle Pass. Hearthstone, a game that already brought in hundreds of millions of dollars for very little cash outlay, was apparently not profitable enough. Despite, you know, the designers slamming in an extra expansion a year.
Of the changes they are proposing, the only particularly relevant one to my interests was them allowing Brawls to contribute to quests again:
Tavern Brawls and Battlegrounds will now contribute to quest progress. Tavern Brawls and Battlegrounds will reward progress for any daily or weekly quests that they should naturally apply to. This should allow more flexibility in how to complete quests and make the rewards more consistent with previous gold earnings. For example, you’ll now be able to complete a quest like “Play Three Games as Priest, Rogue, or Warlock” by playing Tavern Brawls, and quests that require you to play Beasts, for example, can be completed by playing Beasts in Battlegrounds.
I like how they phrased it “this should allow more flexibility,” as though this was a new feature they were introducing. No, these morons took it out of the existing system for… what reason, again? Seriously, it made zero sense, even if they were trying to shove everyone into Ranked or whatever.
Time will tell as to how long this dumpster fire burns. The /r/Hearthstone community is a bit split on the changes, which I suppose is an improvement over the constant meme rioting. The goalposts though have moved from the gold revenue reduction (which appears largely solved) over to the Dust Economy in general. That is one area in which I agree has been messed up since Day 1. It takes 1600 Dust to craft a Legendary card, but you only ever get 1/4th of the Dust back when disenchanting other cards. That is generous when compared to paper CCGs, but pretty weak when compared to the competition that Blizzard has not crushed in the digital CCG space.
More relevantly, it just feels bad within the context of just the game itself, considering many decks hinge on their Legendaries and Epic cards. Sure, no one is necessarily entitled to a collection full of meta decks. But considering that your options as a non-whale are A) destroy your older cards and gamble the deck you are crafting will be useful even a few weeks from now, or B) simply get ran over by meta decks, it might be worth looking into how stingy you want to be for the health of the game. Especially when you start introducing quests and game modes that are dependent on a person’s collection (that may or may not have been dusted).
We’ll see how this plays out. Of special note is the fact that Blizzard is introducing a “mini-expansion” soon, whatever that means. Well, we know what it means ($$$), but how terribly will it be implemented? Based on their track record thus far, I would guess the worst.
Posted by Azuriel
There is a slow-burning dumpster fire in the Guild Wars 2 subreddit, and it seems to have been set by ArenaNet.
For those just coming onto the crime scene, the stage is set thus: GW2 appears to be in decline. Revenue is down. ArenaNet lost ~35% of its staff in February of this year. While there has been semi-regular Living Story updates, the last full expansion was released almost two full years ago. So when there was an announcement countdown livestream event on Twitch, the dedicated fans were hopeful. Maybe there would be a new expansion? Or new elite specs? Or some WvW/PvP love?
It was not a complete nothingburger, but it was clearly not at all anything that a worried fan might take solace in. Living Stories are now “Living Sagas,” there are some new Masteries coming, and… 10m starter raids called Strikes? When you lose a third of your entire workforce six months ago and leave an awkward silence to the question of whether your company can even handle another expansion, people start using phrases like “maintenance mode.”
The Content Marketing Manager response over this holiday weekend has consisted of… throwing around lit garbage.
This has been received by the GW2 Reddit community… poorly. Even though she later clarified that she totally wasn’t talking about reaction to the ArenaNet event – that rant was apparently just apropos of nothing – it became somewhat emblematic of developer communication these days. Specifically, react and pontificate on the toxicity of your game’s community instead of addressing the root causes of ire.
I mean, what does this Content Marketing Manager expect to occur as a result of her posts? Has there been a single successful chastisement in the history of the internet? Even if it worked the end result would still be Reddit threads filled with polite questions and criticism and radio silence from the company that absolutely wants you to continue giving them money but won’t give you a hint that it’s secretly cratering and can’t possibly swing an expansion anymore. Which, okay, business is going to business here – why tell players the $5 (character-specific!) bag slot they’re about to buy will never contain new items when you can say nothing and keep the money?
Nobody wants to upgrade to a 1st-class cabin on the Titanic. At least, not after it hits an iceberg. And make no mistake, Guild Wars 2 has hit an iceberg. Probably a few. The remaining crew yelling at the panicking passengers is the exact opposite of constructive. Something useful would be informing them that additional lifeboats (expansion) are being constructed as we speak. Here are some life jackets (elite specs). There’s a nice band playing over on Deck 7 (WvW stuff). You know, anything to make the transition a more pleasant experience when it is literally your job to do so.
We’ll have to see how ArenaNet management react when they swing back into the office today. This tweet-storm is not on the same level as the Jessica Price fiasco a year ago, but it’s in the same neighborhood of dumb. Why people keep insisting on driving that route, I have no idea.
Posted in Commentary, Guild Wars 2
Tags: ArenaNet, Controversy, Dumpster Fire, Guild Wars 2, Reddit