One of the interesting quotes going around the block this weekend:
“Hearthstone is killing itself” – Superdata
The short version of the situation was summed up by GameRant:
In a February report about the worldwide digital games market, SuperData spelled out a not so positive picture for the Blizzard card game. It says that in February, Hearthstone revenues on iOS and Android hit the “lowest” since those versions of the game launched and is “down significantly year-over-year and month-over-month.” The desktop version of the game has also experienced declining revenue but they have been less severe, likely due to the support from more “hardcore” fans.
SuperData blames this fall on recent “unpopular” gameplay changes to the game, which have resulted in a “sharp decrease in conversion on mobile.” Although Blizzard has attempted to fix problems with the game, such as addressing problems with arena drafts and nerfing certain OP (over-powered) cards, this hasn’t been enough. Several professional players have also ditched the game recently, citing the game’s reliance on randomness (rather than actual strategy), as a reason for them to look elsewhere.
I would kinda like to read the Superdata report itself to see if they provided more context, but the paywall is kinda significant.
The dire portents are somewhat interesting, because as recently as January the reports were all glowing about Hearthstone had cleared $394.6 million in 2016. Then again, perhaps that was just your sort of standard end-of-year update, and this February news showing a more concerning trend.
The question I always have: is it really randomness that’s the issue here? Certainly for Lifecoach it was an express reason. And perhaps for the pros at the top where the delta between player skill is so razor thin, randomness effectively makes up a disproportionate amount of the outcome.
But, honestly? As I mentioned a month ago, the problem is Team 5’s fucking ass-backwards balance philosophy. Back on January 13th, the devs officially stated that they were “looking into” the Pirate disaster they introduced in Mean Streets of Gadgetzan. You know, the expansion that came out on December 1st? The nerfs themselves did not occur until the very end of February. So we got 1.5 months to acknowledge a problem, then another 1.5 months to move on a solution. Then, even after the nerf, 14 of the 16 players in the HCT Winter Championships brought Pirate Warrior.
Were the nerfed cards absent? Yes. Does Pirate Warrior still consistently kill you on turn 5? Also yes.
That is the problem. You have pretty much 100% of aggro decks (and some midrange) running a Pirate package. If you aren’t facing Pirates, you are facing Jade Druid, which completely murders Control decks in two different ways (endless threats + zero fatigue). And if you happen to get lucky and aren’t facing Pirates or Jade Druid, you are facing Renolock, which is a match best described as a JRPG boss fight – get them to low HP, they heal to full, get them low again, and then they transform into Jaraxxus. If you aren’t playing one of those three decks, you are blood for the blood god.
Journey to Un’goro is coming out soon, and I am finding it difficult to imagine the meta shifting that much. Pirate Warrior loses Sir Finley, which is a one-drop Legendary that allows the Warrior to switch his hero power into something else. That is a bigger deal than it sounds, but not something that derails a turn 5 win with decent draws. Jade Druid loses a few cute moves with Brann, but is similarly otherwise unscathed. Reno Jackson himself is leaving, which is a big deal to Renolock, of course. Then again, Handlock did fine for years before Mr. “We’re going to be rich.”
You can see the entire new set yourself. What jumped out at me were the vast increase in Taunt cards, which is good. Taunt Warrior with the Rag hero power Quest is probably going to be a thing. Shaman elementals seem pretty powerful as well. I like the Druid cards, for the most part. But again, all that being said, will whatever new decks emerge actually be better in practice than Pirates or Jade?
I have my doubts.
And we haven’t really even gotten to the other parts of Hearthicide, which is doing practically nothing in the face of competitors like Shadowverse throwing out 10 free packs for their latest expansion. We’re getting some free stuff each day for logging in, I guess, but it’s hard to tell. In any case, Team 5 has got to get off their ass and at least put on the appearance of doing something, or Hearthstone is going to be competing with Heroes of the Storm soon. For last place.
Almost exactly two years ago, I asked “Where are all the bodies?” in terms of a trend of flight from MMOs. Last week, Wilhelm presented the SuperData Research group’s June report. The two slides of note are below:
As pointed out in the comments over on TAGN, the accuracy of numbers and legitimacy of the research company itself might be in question. For one thing, neither FFXI nor FFXIV are even on that list. The absence of Guild Wars 2 makes a little sense given the criteria for inclusion (subscription option), but the others? I dunno. Perhaps they are being implied in the missing 26% of market share. Which, incidentally, covers $756 million of the total revenue on the chart.
In an attempt to compare the subscription revenue graph to the last update from MMOData.net, I got the following result:
My methodology was to squish the one graph until the years lined up. Regardless, I have a hard time imagining the precipitous drop in subscription revenue on their chart is correlated in reality. There is a very real decline in overall MMO population – we have reached the same population levels from mid-2008 at this point – but revenue can’t be that bad. Can it?
What is sorta interesting though is in the small text below the graph, which states the data was pulled from “36.9 million digital gamers.” If you take that figure and multiply it by the market share, you get 13,284,000 as the WoW population. Of course, WoW did not have 13+ million subscribers in 2013. Discrepancy! Or is it? If you assume a 5% churn rate each month, at the end of the year you are left with 7,178,143. That is somewhat close to the estimated 7.6 million from this year. In other words, it’s entirely possible that 13+ million players played WoW at some point during the year and 6 million of them cycled out.
On the other hand, when you plug EVE into that same equation, you get 1,107,000 players throughout 2013. So… maybe it’s all bullshit.
Accuracy aside, I think the takeaway from all this is twofold. First, the MMO market has clearly peaked and we are transitioning into a much lower (presumed) equilibrium. Second, it’s still surprising how money there is in the genre. I mean, look at SWTOR there. $165 million in revenue last year? It actually took this Forbes article to kind of shock me into the realization (emphasis added):
And what may be a surprise to many is that Star Wars: The Old Republic is actually #4 on the list, bringing in $165M in revenue last year. While much of the game went free-to-play after a disappointing debut, there’s still a subscription model that has made the MMO profitable for EA. Often SWTOR is regarded as a cautionary tale in the industry in terms of bloated budgets, over-ambition and emulating competitors, but looking at the numbers, the game has evolved into a profitable enterprise for EA, and has made even its massive budget back at this point.
I don’t even know if that is true for sure, but remember, SWTOR budget was somewhere in the neighborhood of $200 million. So… are we still allowed to call the game a “failure?” The criteria gets a little goofy when you are making ~44% more than the paragon of subscription growth¹, EVE. We can maybe say that it could/should have earned more, but (presumably) profitable businesses really speak for themselves.
As always, I believe key to success is keeping realistic expectations and budgeting around that. If you need 500,000 or 1 million subscriptions to stay afloat, maybe you should calm your shit, Icarus. The entire market is like 18 million subs, and more than a third of those are locked down in Blizzard HQ. If you can get by with 50k or 100k, you should have no problems capturing a least a portion of the 500k+ people that seem to appear on MMO release days and leave a month later. Now more than any other time, you need to start small and work your way up.
¹ Which is more historical fact than current event. As far as I’m aware, EVE has lost subs at this point like all mortal MMO endeavors.