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To Discourage Their Purchase

Amidst all the flying talk, one of the minor details of 6.2 that you might have missed was that the Apexis Crystal gear was being changed from requiring, well, Apexis crystals to straight gold. The pricing information as it currently stands on the PTR seems… well, just look at it:

Hmm.

Hmm.

As a point of reference, the highest tier of Apexis gear is the same ilevel as what drops in the LFR version of the new 6.2 raid. As another point of reference, the average price of a WoW Token in the US is around ~22,000g. Hmm.

Some people are more than eager to connect the dots:

I don’t think you quite understand the concept of P2W. In 6.2 a player can get a high level armor set without fighting 1 mob, player, gathering node, pet battle, or entering 1 raid/dungeon. Buying gold from the Blizzard shop and then buying apexis armor with that gold is the definition of P2W.

Blizzard has never sold gear with such a high ilvl as they release “new” content, but 6.2 changes that. Also for years Blizzard fought gold sellars and buyers (limited bans were common), but they now sell gold themselves.

It’s a good talking point, aside from the fact that players will have to do something between level 90 and 100 before they can equip the gear. And, technically, this was possible the moment the WoW Token went live insofar as buying BoE items from the AH.

But then I read Blizzard’s response and all my sympathy simply evaporated:

Ah, yes. “To discourage their purchase.” So you introduced a new gold-for-gear system into WoW, which just so happens to be a few months after introducing purchasable gold… but don’t want people to use it. And you price it around the same rate as the WoW Token you sell for $20. HMM.

Hey, weren’t you guys pulling shit off the Black Market AH because you didn’t want to portray even the slightest hint that you were directly selling gear for cash? Whatever happened with that?

To be clear, this doesn’t upset me because I believe it to be actual P2W shenanigans. What exactly do you win after spending $120 and being on the same level as anyone in LFR? What upsets me is this slow-motion, amateur-hour PR disaster in the making.¹ That and the fact Blizzard has used the outrageous excuse of “to discourage their purchase” to justify $25 server transfers for years. Not because it’s a high-margin revenue stream with inelastic demand, heavens no! It’s for their customer’s own good. Blizzard is practically doing us a favor for charging so much!

For the longest time I have sought to moderate the absurd histrionics I’ve encountered regarding WoW. Things like the removal of atunements, introduction of LFD/LFR, hybrid taxes, Old Blizzard vs New Blizzard, and so on. Not to defend Blizzard for the sake of Blizzard, but to defend rational design decisions in their own contexts.

This shit, though? Holy Jesus. The individual components of the change are not necessarily bad on their own, but the roll-out and communication is absolutely tone-deaf and Blizzard deserves all the shit they (hopefully) get over it. “To discourage their purchase.” I just… I can’t even.

¹ I technically wrote this before the whole flying fiasco started to unravel.