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To Discourage Their Purchase

Amidst all the flying talk, one of the minor details of 6.2 that you might have missed was that the Apexis Crystal gear was being changed from requiring, well, Apexis crystals to straight gold. The pricing information as it currently stands on the PTR seems… well, just look at it:

Hmm.

Hmm.

As a point of reference, the highest tier of Apexis gear is the same ilevel as what drops in the LFR version of the new 6.2 raid. As another point of reference, the average price of a WoW Token in the US is around ~22,000g. Hmm.

Some people are more than eager to connect the dots:

I don’t think you quite understand the concept of P2W. In 6.2 a player can get a high level armor set without fighting 1 mob, player, gathering node, pet battle, or entering 1 raid/dungeon. Buying gold from the Blizzard shop and then buying apexis armor with that gold is the definition of P2W.

Blizzard has never sold gear with such a high ilvl as they release “new” content, but 6.2 changes that. Also for years Blizzard fought gold sellars and buyers (limited bans were common), but they now sell gold themselves.

It’s a good talking point, aside from the fact that players will have to do something between level 90 and 100 before they can equip the gear. And, technically, this was possible the moment the WoW Token went live insofar as buying BoE items from the AH.

But then I read Blizzard’s response and all my sympathy simply evaporated:

Ah, yes. “To discourage their purchase.” So you introduced a new gold-for-gear system into WoW, which just so happens to be a few months after introducing purchasable gold… but don’t want people to use it. And you price it around the same rate as the WoW Token you sell for $20. HMM.

Hey, weren’t you guys pulling shit off the Black Market AH because you didn’t want to portray even the slightest hint that you were directly selling gear for cash? Whatever happened with that?

To be clear, this doesn’t upset me because I believe it to be actual P2W shenanigans. What exactly do you win after spending $120 and being on the same level as anyone in LFR? What upsets me is this slow-motion, amateur-hour PR disaster in the making.¹ That and the fact Blizzard has used the outrageous excuse of “to discourage their purchase” to justify $25 server transfers for years. Not because it’s a high-margin revenue stream with inelastic demand, heavens no! It’s for their customer’s own good. Blizzard is practically doing us a favor for charging so much!

For the longest time I have sought to moderate the absurd histrionics I’ve encountered regarding WoW. Things like the removal of atunements, introduction of LFD/LFR, hybrid taxes, Old Blizzard vs New Blizzard, and so on. Not to defend Blizzard for the sake of Blizzard, but to defend rational design decisions in their own contexts.

This shit, though? Holy Jesus. The individual components of the change are not necessarily bad on their own, but the roll-out and communication is absolutely tone-deaf and Blizzard deserves all the shit they (hopefully) get over it. “To discourage their purchase.” I just… I can’t even.

¹ I technically wrote this before the whole flying fiasco started to unravel.

End of Justice, Valor in Warlords

I cannot imagine this is breaking news, but it certainly came to a shock to me:

Honor and Conquest definitely are not going away, just to clarify a misconception – you’ll still be earning those currencies through PvP and using them to buy your PvP gear.

What will be going away is Justice and Valor. Over time, they’ve moved away from their original purpose, and given how widely available they’d become (awarded from quests, scenarios, dungeons, raids, etc.), we’d rather return to the original universal currency: gold. The final values aren’t hooked up yet, but the old Valor rewards for completing your daily random dungeon or an LFR wing will be replaced with a hefty sum of gold, which should make something like the gold turn-in for a bonus roll seem far more attainable even for players who currently don’t have much gold.

Watcher went on to clarify:

Just to clarify, I’m not saying that players should expect to see a vendor with a full set of endgame gear for gold as a one-to-one replacement for the Valor vendors from Mists. For the initial Warlords content, Apexis Crystals will largely fill that role, and you can see most of that structure already in place in the Beta today.

I honestly don’t know what the hell Blizzard imagines they are doing.

The original thought I had was that Blizzard was going to remove all Justice/Valor points and related vendors, and then heavily lean on the Bonus Roll mechanics they introduced in Mists. Gold is indeed one of the methods you can use to get a Bonus Roll, but it is one of… five I think, and you can use a particular method once per week with 3 Bonus Rolls being the limit. It sorta makes sense from a design perspective insofar as the current Justice/Valor system has an awkward down-leveling that occurs every patch, with Valor turning into Justice, Justice items going down in price, issues with people banking dungeon currency, and so on.

The issue I have with this change is one of motivation. In a world where you are running dungeons for specific gear, what motivation do you have to run said dungeon after you have gotten your gear? There isn’t any. And… maybe that’s a good thing? Back in the day though, I would routinely farm dungeons on my tank characters (instant queues) specifically because I could earn currency to get raid-level upgrades that would help guild progression later. Without that carrot, I would queue for nothing, and the LFD system itself would that much worse off. Alternatively, perhaps it means that LFD would be stocked with people specifically farming for gear, e.g. the intended audience for the content, so maybe people would be more accepting of lower-geared strangers.

Then I remembered that Blizzard is still using alternative currencies: Apexis Crystals. So… they do have the equivalent to Valor points, but you don’t earn them in dungeon/raid content. Was this their solution to reputation grinds? I don’t know, I’m not in the beta. But all I can think of is: Frost Badges. You know, back in Wrath when there was a different raid currency for every tier. Because we sure as hell aren’t likely to be using Apexis Crystals for Tier N+1 vendor gear.

So now I’m back to having no idea what Blizzard imagines they are doing. I actually liked the Valor system, and I liked it all the way back when it was Badges of Justice in your inventory. Granted, it led to some targeted farming behavior like running Heroic Mechanar every day and weekly Kara farms, but at least it got everyone in groups out in the world. As someone would more gold than I would know what to do with, I’m not entirely sure what I would be doing in Warlords other than perhaps farming Apexis Crystals. Which is like farming Valor, except much easier to do by myself.