Reminder: Big numbers are big
Minecraft has sold over 100 million copies. In 2016, the average rate of new sales was 53,000 per day. That’s… pretty big. Here is part of the infographic Mojang posted:
The above infographic really surprised me though, for several reasons. As I pointed out in January of last year, the Minecraft stats we had circa June 2014 were the following:
- PC/Mac: 15 Million
- 360: 12 Million
- PS3: 3 Million
- iOS/Android (Pocket Edition): 16.5 Million
But look at the infographic again. Actual PC sales of Minecraft is just a small fraction of total sales, which was the trend we saw already happening in 2014. If you average the PC sales together, you only get about 23% of total. Which, if you math it out, means PC/MAC sales have been ~9,577,735 in the last two years (106,859,714 * 0.23 – 15,000,000). Or roughly 13,120 sales per day on PC.
The reason I bring this up is due to a recent post by SynCaine. His thesis is:
The bigger point here though, as it relates to MMOs, is that this is a very important date point related to the “Everyone who wanted to play WoW already has it” talking point and how it relates to the failures of the game from WotLK and beyond. Minecraft has a much larger user base than WoW, yet it’s still attracting a horde of new players daily, so why do some people think WoW is a special snowflake and had/has tapped out the market?
In other words, “how can market saturation exist if Minecraft is still doing so well?”
Wilhelm deconstructs the argument pretty thoroughly already, but I wanted to spend a moment, again, to remind people about big numbers. Specifically, the extremely likely chance that WoW is selling more copies per day than Minecraft is on PC. Yes, even now, in the nadir of Warlords.
The two questions you need to ask yourself are 1) what is WoW’s current population, and 2) what is its churn rate (i.e. percent of players that cycle out per month). Historically, the churn rate of WoW was 5%. Is it higher now? Probably. So, to throw out two numbers, let’s assume that WoW is holding steady at 5.5 million subs at a 10% churn rate. That means WoW needs to sell 18,333 new subscriptions a day, just to keep pace.
WoW is losing subscribers these days, of course. Since the numbers are no longer being reported, we may never know how many. But let’s do some sanity checks. The last reported sub number was 5.5 million in September 2015. As already noted, maintaining that number would require 18,333 new subs a day. But WoW probably isn’t maintaining anything – it’s losing customers. Rather than be arbitrary, let’s assume it’s “only” getting something like, oh, 13,120/day.
18,333 – 13,120 = 5,213 * 30 * 9 = 1,407,510
Do you believe WoW is currently at ~4.1 million subs or less? If not, hey, it’s still selling more boxes daily than Minecraft on PC.
In the comments to his post, SynCaine pointed out that since WoW is in decline, we can’t actually say that 100% of the churn are new players coming in. Er… okay. That’s not how churn (or reality) works, but let’s roll with that. What is the population at then? The same 4 million-some? Zero new players and 1.4 million vets burning out in the last 9 months? That’s an average of 156,390 per month, which equals a churn rate between 2.8-3.8%. Meaning this dead period of Warlords retains players better than vanilla or TBC ever did.
Granted, the reality is probably somewhere inbetween there. Still, big numbers are big.