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Hearthstone Evolving Monetization

I mentioned it last post, but Hearthstone recently came out with a new expansion, Whizbang’s Workshop, which also heralds a new Standard cycle with several sets rotating out. But after 10+ years of playing, this is actually the first time that I intentionally didn’t purchase the expansion bundle.

Priced here in Eddies

Now, nobody needs to know the machinations that transpired that resulted in my declining to spend money on Hearthstone, but I’m going to tell you anyway. Because, well, I certainly found it interesting.

Hearthstone is like most TCG/CCGs (e.g. Magic: the Gathering) in that it releases expansions several times a year (and pushing older expansions out of Standard). Card packs can be bought for 100g via in-game currency or purchased using real money at any time (basically $1/pack). In the weeks leading up to expansion releases, Blizzard will offer limited-time pre-purchase bundles, which sweeten the deal: $50 and/or $80 for 50/90 packs, random Legendary cards, and cosmetic Hero portraits. If you are trying to build a collection, these are typically the best bang for your real-dollar buck.

Blizzard will also sell you a Reward Track Pass ($20) that gives rewards like specific Legendary cards, and even more cosmetics. There is a separate Tavern Pass ($15) for Battlegrounds, which unlocks cosmetics but also an additional 2 Hero choices at the beginning of each game (arguably the most naked Pay2Win). Hearthstone also has an in-game store which features bundles of cards (typically $20) or macrotransaction cosmetics ($60!) for “signature” Legendary cards, e.g. alternative art.

All in all, if you want to give Blizzard your money, they make it easy to do so.

Nothing “micro” about these transactions.

The actual value proposition has gotten murky to me though. A few years ago, Blizzard implemented both a pity timer (e.g. guaranteed Legendary cards after X packs) and copy protection that was later extended to all card rarities. This was an enormous Quality-of-Life feature that doesn’t necessarily get the press it deserves. On top of that, Blizzard more recently added a “reroll” feature once they committed to alternative art cards, which meant you could get a different card of the same rarity if you already had a “better” visual version. This doesn’t come up too often, but sometimes it’ll let you exchange a weak duplicate on the free Reward Track for a chance at something much better.

Concurrently, Blizzard has also seemingly changed their design philosophy regarding the power of cards overall. Historically, it was all about the high-profile Legendary cards flipping games by themselves. While that is sometimes still true, most of the time the best decks are only good because of the supporting Common and Rare cards. This change appears more democratic… but it has a sinister edge. When Blizzard nerfs a card, they allow you to dust (disenchant) the card for its full dust value, rather than the normal 25%. Back when Legendary cards ruled the day, a nerfed Legendary meant you could just dust it and craft another brand-new Legendary and play with a different broken deck. These days, Blizzard nerfs the (relatively powerful) supporting Commons/Rares, leaving the Legendary cards alone. Except, without the support, the Legendary card is useless, but you can’t dust it for full value because the Legendary itself hasn’t changed. Thus, “investing” in Legendaries is risky.

As an example, Blizzard just released a balance patch yesterday that contained three Paladin nerfs to Common/Rare cards. Now, the Paladin deck did need adjustments, as it could kill you from hand with buffed minions. And these cards were problematic. However, if you crafted the 3-5 Legendary cards that went along with the deck (and improved your winrate thereby), well… oops. Best you can hope for is that some other Paladin deck rises from the ashes before the cards rotate out of Standard.

Three cards nerfed, 3-5 Legendaries (gold lines) not among them.

Coming into this expansion, I had actually accumulated 6700g, which meant I could buy 67 packs straight-up. The copy protections mentioned above essentially means that that is enough packs to get all of the Common and Rare cards, along with a handful of Epic and Legendary cards. What would another 50-90 packs give me on top of that? A few more pity Legendaries/Epics… but remember, they are less critical than they were before and/or more risky. I would get a lot more dust to craft whatever card(s) I want, but again, I will already have the important Common/Rare cards already, and thus be gambling on “investing” in the higher tier cards that may get stranded in nerfed decks. No thanks.

Finally, to really bury the lede: Whizbang’s Workshop is a weak set compared to what we just had.

The extra funny issue surrounding everything is how players – including myself! – react to new sets. Many times the top theorycrafters will say something like “Totem Shaman is still Tier 1, but no one wants to play it.” What they really mean is that a deck that was super strong two years ago is just as strong against the current format without needing new cards. But no one wants to play it. Because A) they already played the same strategy for years prior, and B) it means acknowledging you paid money buying new cards you can’t even effectively use. It’s a double cognitive dissonance whammy!

Blizzard has gotten a bit better at adjusting cards (including buffing them, which they almost never did before) at regular cadences, but all the interlocking factors I talked about really makes me wonder about unintended side effects for players like me, e.g. the ones that try to gauge the value per dollar gained. Moving heavy into more cosmetic options is a clear workaround, but even that is fraught in nature – if the alternative art Legendary isn’t competitive, you’ll never likely be able to play it. And if you never play it, you may never be enticed to purchase said alternative art.

Or maybe you don’t care and just want to watch it animate from your collection like an NFT and/or play casual games and hope you draw it before getting killed by a bot. In which case, you do you.

Stage 76: Acceptance

Well, I certainly feel better now.

Essentially, almost all of my concerns surrounding Fallout 76 have been addressed in several follow-up interviews with Todd Howard and others. There is something to be said about the failure of BGS’s marketing department that there needed to be three days’ worth of interviews and a 40-minute documentary to explain what kind of game the studio is even putting out, but whatever. It’s a Bethesda game, so if we can successfully log into it and the game not immediately explode, things are going well.

Here are the videos I have watched lately:

The summation? The griefing potential in Fallout 76 is limited.

You do not lose any items when you die, and you can choose were to respawn afterwards. When you log off, your base disappears with you. Anything you build can be repaired if destroyed. You can pack up and move your base pretty much at any time, and potentially save the layout as a blueprint for easy re-setup. Nukes do destroy everything in the area (for a time), and they also drop a endgame zone with high-level monsters in the blast radius, but there is apparently enough time for you to pack up and scoot out of the area. Plus, with the nukes, there are actual high-value areas (monster-spawning zones) for which the nukes are intended to destroy. Ergo, for every pack of sadists collecting launch codes for trolling potential, there will also be a group of PvE players interested in grinding loot and otherwise competing to Do The Right Thing.

Oh, and there will be areas (including the beginning area) in which no player bases can be built, specifically to avoid scenarios where you cannot find/complete a quest.

There are still some areas of mild concern – presently all players are visible on the map all the time – but honestly? I’m good now. People may indeed track you down and murder you from afar. There are systems in place already, apparently, to prevent them from being able to continue harassing you thereafter. And… I kinda get it. If other people were impossible to attack, griefers would just find another way to grief. But this way, there is a little bit of drama. Would you implicitly trust every person you ran into after the apocalypse? Maybe if you needed to supplies, or felt contact was inevitable. So now, there will be stories.

I will still, of course, be rolling on a PvE server if those are available.

Fallout76_Order

Speaking of, I already pre-ordered. That’s not something I do but Amazon offers 20% off preorders, and more crucially, preordering grants access to the beta. Member of Press©, and all that, right?

So we’ll see how things go soon.

Expensive August

Things are shaping up to be an expensive August, games-wise.

Tomorrow August 12th we have No Man’s Sky releasing. I won’t be there on Day 1 for multiple reasons, the primary of which this is one of those games I need to see other people play first. The premise? Super cool. But what about the gameplay itself? I am not especially an Explorer type, so if the moment-to-moment fun isn’t there, I’m going to be disappointed. Or not, having not actually purchased the game yet.

August 23rd is the surprise (to me) release of Deus Ex: Mankind Divided. Kinda snuck up on me there. As I mentioned last year, this one is a Day 1 purchase, Day 1 Embargo tags be damned. At the time of this writing, DLGamer is offering a preorder for $42, which approaches the point at which it almost doesn’t matter that it’s a preorder. I’m expecting Human Revolution 2.0 and anything more than that will be gravy.

Finally, August 30th is Legion, of course. As I have mentioned in the past, I am buying Legion at some point. Whether that point was going to be halfway through the expansion for half price as I did with Warlords of Draenor, or earlier, I had not decided. Note the past tense there. I have been very impressed with the Audio Dramas (or specifically the transcripts), the Harbinger series, the Illidan thing, and so on. While I understand that those things often bear no resemblance to in-game experiences, it is enough to get me excited just the same. This is the first time since Wrath, really, that I feel like there is a narrative worth exploring here.

Okay, so maybe there are only three games in August I’m looking at. Still, it has been months since I’ve felt the need to buy something Day 1, and now there are three options coming out.

Don’t Preorder Games

…unless it’s Fallout 4 for $42.14:

Life is kind of a grey area anyway.

Life is kind of a grey area anyway.

While my parsimony is well-established, sometimes you just have to spend more money to spend less, you know? It’s Bethesda, I already know there will be crippling, horrible bugs on Day 1 and likely heading into Day 14. It is known.

…but I also know myself. Even if by some miracle I avoid spoilers (assuming there are story elements worth spoiling), I know that every other game I play during Fallout 4’s release to distract me from having not purchased it will necessarily be diminished. “I could be playing Fallout 4 right now.” “Am I having more fun than I would playing Fallout 4?” Thus, to me, in certain specific situations, not preordering will end up costing me more: either by breaking down and purchasing at full price, or by losing the value of fun from an already purchased game. So not taking them up on this deal is like robbing Peter to pay Paul.

Or maybe I just think ~$40 is a fair-enough price for this game and I don’t expect to be able to pay that amount two months after release.

…or maybe both. Yeah, probably both reasons.

Players and Relationships

If you have not been following the latest high-profile MMO PR disaster, the short version is that ArenaNet is selling their latest expansion for $50, and bundling in the base game.

That’s it. There is no long-version.

While Tobold (as always) decries player entitlement and Ravious wants us to think of the children, what is lost in the shuffle is perhaps why the “Don’t preorder the expansion” became the top-rated thread in the GW2 reddit forum (indeed, the top 3 are currently about this issue). Specifically, because ArenaNet failed Relationship Rule #1: it isn’t what you say, it’s how you say it.”

In many ways, MMOs are relationships between players and the developers. It is a business transaction first and foremost, of course, but rarely are MMOs successful without fostering a sense of familiarity and engagement over the long-term. There are feelings of investment, especially considering the game you are playing continues to be in active development. “The devs are listening,” and hey, they sometimes do in fact change things based on feedback. You as the player feel in the loop.

That is why feelings run so high over “betrayals,” real or imagined.

Objectively, there isn’t anything wrong with ArenaNet’s actions. The expansion was going to cost X amount, they chose $50 as the baseline, and that was that. The decision to bundle in the base game was obviously made at the financial level, as there are likely some costs incurred in stocking store shelves with two boxed products, one of which requires the other to function anyway. Plus, there might not be a way to purchase just the base game anymore, basically upselling new players who might not even play long enough to get into expansion content. All very straight-forward business decisions.

Subjectively, though? I agree with subtext many players are reading into the situation, if for no other reason than a corporation (and the developers) should know better by now. First was the (intentionally?) misleading statements that the expansion would require the base game to play, a subsequent sale of the base game, and now the base game is bundled with expansion for free. Then the introduction of a new class without a free increase in the character slots available. Are players entitled to free character slots with a MSRP of $10 apiece? No. Does it look suspicious as hell to not include them? Yes. I would feel the same way if SWTOR’s expansion included five new buttons to push when they already charge money for additional hotbars.

Tobold suggests you cannot win with the kind of players that complain about these things. This is incorrect. In fact, it is very easy to win in this scenario: either sell the expansion as a standalone for $40, or include a free character slot for anyone who purchases Heart of Thorns and already has a GW2 license. Bam! You win the moral high ground. Hell, if ArenaNet is worried about losing all the extra money their current scheme generates, they could tie these elements to the preorder prepurchase prepay only – they would likely recoup their costs on the interest generated between now and whenever the expansion will actually be released.

MMOs are social games, and companies need to manage social expectations in the same way you would in relationships. Or choose not to, I suppose. In which case all your carefully spent millions of dollars in advertising will run directly against a bunch of jilted lovers who will trash talk you in public for weeks for free. And while there will always be some people you cannot please, you damn better make sure that the narrative they present is as crazy as they are.

Because if they have a point? You’ll never hear the end of it.

Guild Wars 2 Died for Your Sins

As you are undoubtedly aware, the Guild Wars 2 preorder pre-purchase prepay “beta” is up this weekend for those wanting to reserve their limited edition digital goods before the price drop. I have been following the trajectory of this game through its development with a fully cocked eyebrow, and a default expression of “Impress me.” Indeed, I have been openly skeptical over some of its more miraculous claims, although I have been surprised before.

But you know what? I have been in the Doubting Thomas peanut gallery for long enough. So let’s send this Jesus game through its paces starting on Good (Enough) Friday.

Starting assumptions.

As a baseline, this is what I am expecting:

  • Nothing
  • Good graphics/UI
  • Lots of circle-strafing
  • Bugs (it’s still presumably a beta)
  • Warhammer 2.0 vis-a-vis public quests, RvR WvWvWvWvWvWvWvWbbbbbbbbbfffft
  • Fun and/or amusement in some quantifiable amount

If you are weary of endless GW2 reporting or simply don’t care about the game all that much, buckle up. Come Monday, I will have some impressions just for you.

P.S. I will probably be rolling on the Yak’s Ass Bend server. Because why the hell not.