I’m getting into a weird place when it comes to sales. This past Black Friday consisted of…
- Shadow Warrior ($5)
- The Banner Saga ($5)
- Logitech G502 Proteus Core Optical Gaming Mouse Black + $50 Steam card ($80)
I do not anticipate anything worthwhile happening on “Cyber Monday.”
There were indeed deals on games I technically want to play. I have heard good things about AC4: Black Flag, for example, and it was discounted down to $20. The problem I have – and arguably always had – is the fact that it doesn’t make a whole lot of sense to specifically purchase a game if I’m not going to play it right away.
My “currently playing” list in the sidebar hasn’t be accurate for a while simply because I find myself cycling through games much faster these days. Cycling either because the games aren’t grabbing me (and I’ve finally acquired the intestinal fortitude to just abandon un-fun games) or because they end up being short, 5-10 hour experiences. While I am glad to finally start working on my backlog in a more serious manner, it also means there isn’t much motivation to drop $20+ on something right now.
There was no discount on Warlords, which means I didn’t purchase it either.
SOE technically had a Double Station Cash sale on Friday, but I resisted that siren call as well. Primarily because I was miffed that I had used my Walmart SOE card about a month ago after holding onto it for all of last year (it’s a 1500 SC card with a bonus 500), and I wasn’t about to physically go to Walmart on Black Friday to pick up another. There was that reason, and the follow-up to what I would actually spend SC on these days. PlanetSide 2? The upcoming H1Z1? EverQuest Next, released 20 years from now, or whatever? I can wait.
And that is really what it all comes down to these days: I can wait. There’s an indie game on my Steam wishlist called One Way Heroics and it was discounted down to $0.87. Didn’t buy it. Why? It would make the inevitable Humble Bundle it is a part of that much less of a value. Same with Not the Robots, currently 75% off at $2.49. I am not actually that cash-strapped that it matters in a financial sense, but the question I always ask myself is “do I need this right now?” The answer used to be “No, but I might want to play it later when it’s no longer on sale and I’d feel dumb for letting the deal go by.” These days, the answer is more simply “No.”
Besides, worst-case scenario: just wait a few weeks for another sale.
Way back in August 2011, I wrote about a CNN article that stated only 10-20% of people who play a videogame end up finishing it. Some of the industry experts interviewed stated that this metric was behind the rise of shorter campaigns, a heavier focus on DLC, and so on. After all, if it takes 100 developers a year and a half to produce six hours of gameplay, why would they spend even more time/money on extending that out when 80%+ of their customers aren’t going to see it anyway?
Almost three years later, the completion rate has increased to about 30%.
There are caveats galore, of course. First, that series of infographics is damn ugly. Second, the research methodology is simply looking at Steam achievements, so it’s tough to say whether or not it’s representative of gamers as a whole (not that it’s claiming to be).
Third, and most amusingly, this research looks at and includes people who own the game and have yet to turn it on even once. It’s amusing because this isn’t as crazy as it sounds given Steam sales (and Humble Bundle, etc). But it’s still rather surprising for some games when you actually dig into Steam achievements on your own. For example:
I know Borderlands 2 was a part of a good Steam sale a few months back, but I’m pretty sure it didn’t end up on any bundle sites. In which case 24% of the people who own the game haven’t completed the very first quest, which is literally pressing E twice.
Of course, when I ran my Steam ID through this website, it indicated that out of the 385 games I own, I haven’t played 63% of them. In my defense… err… uh… I buy a lot of Humble Bundle-esque sales. And Steam didn’t track stats for some of those games I did play a long while ago, like Half-Life and Counter-Strike.
Incidentally, this is a major reason why I hate purchasing things at full MSRP. It is not really that $59.99 is some kind of insurmountable obstacle, but the reality for me is that I have enough games on Steam to last me until the heat death of the universe, and thus it’s difficult to justify purchasing more when I can reasonably wait for a price drop. And even when it’s something cheaper like Banished ($19.99) or Starbound ($14.99), it still doesn’t make a whole lot of sense to me; I can just work on the backlog and save a few bucks later.
In any case, it’s heartening to know that the nightmare scenario of three years ago hasn’t occurred (yet?), and that it appears as though the indie side of things can prop up a lot of the longer-game space AAA has vacated. Still, as someone who endeavors to finish every game that I start even beyond the point of fun, this infographic is a sobering example that I might be well out of my mind.